Ukuba ukhe wangena evenkileni kwaye kwangoko waziva ukhululekile - okanye kwangoko wafuna ukumka - uye wafumana imeko yokuthengisa emsebenzini. Uninzi lwabathengi alukwazi ukuchaza ukuba kutheni enye ivenkile iziva ilungile kwaye enye iziva ingenamsebenzi. Kodwa umahluko awukho ngengozi.
Yintoni iNdawo yokuThengisa, Ngokuchanekileyo?
Indawo yokuthengisa yindibaniselwano iyonke yeemeko zomzimba, zoluvo, kunye nezengqondo ezijikeleze umthengi ngexesha lokuthenga. Iquka okubambekayo - kobeko lwevenkile, ukukhanya, imiqondiso, imiboniso yemveliso, ubushushu - kunye - nomculo ongasemva ongaphathekiyo, ivumba, ukuziphatha kwabasebenzi, kunye "nemvakalelo" epheleleyo yendawo.
Cinga ngale ndlela: indawo yokuthengisa ayiyona ivenkile ngokwayo. Yindlela ivenkile eyenza abantu bazive kwaye benze ngayo. Izithuba ezimbini ezifanayo ezingama-2,000{4}}ze-square-foot-foot ezithengisa iimveliso ezifanayo ngamaxabiso afanayo zinokuvelisa amanani okuthengisa ahlukeneyo ngokuxhomekeke kwindlela eyilwe ngayo indawo ezingqongileyo.
Lo mbono ngamanye amaxesha ubhidaniswa "nokwakheka kwevenkile" okanye "ukuthengisa okubonakalayo," kodwa ezo zizinto nje. Indawo yokuthengisa ngumfanekiso wonke - yonke into esebenza kunye (okanye ngokuchaseneyo) ukubumba indlela yokuziphatha yabathengi ukusukela oko umntu ebona ivenkile engaphambili ukuya kumzuzu aphumayo.
Iindidi zeeNdawo zokuThengisa
Ayizizo zonke iindawo zokuthengisa ezisebenza ngenjongo efanayo, kwaye indlela yokuyila itshintsha kakhulu ngokuxhomekeke kwifomathi.
Iivenkile zeSebesebenzisa izithuba ezinkulu, -zenqanaba ezininzi ezahlulwe ngokwezowuni ezahlukeneyo - izinto zokuthambisa, iimpahla, izinto zombane, iimpahla zasekhaya - nganye inencanyana yayo{3}}indalo engqongileyo. Umceli mngeni apha kukuyondelelana: isebe ngalinye lifuna umoya walo ngaphandle kokwenza ukuba ivenkile izive isahluliwe. Ngokunyukayo, iivenkile zesebe zisebenzisaiimpawu zedijithali kumda weshelufuukwahlula imimandla ngokubonakalayo ngelixa ugcina amaxabiso nonyuselo lulawulwa kwindawo esembindini.
Iivenkile ezizodwa kunye ne-boutiquegxininisa kudidi lwemveliso emxinwa. Imimandla yabo ithande ukucutshungulwa ngakumbi kwaye iqhutywa ngokweemvakalelo. Ivenkile{2}eqhutywa kakuhle ikwenza uzive ngathi ufumene into - uyilo luyaphonononga, ukukhanya kushushu, kwaye abasebenzi bayalazi igama lakho emva kotyelelo kabini.
Iivenkile zokutya kunye nezinto eziluncedobeka phambili impumelelo. Iipaseji ezibanzi, imiqondiso yodidi olucacileyo, amaqela emveliso asengqiqweni. Akukho mntu ufuna ukuzulazula ngokungenanjongo ekhangela amaqanda. Okusingqongileyo apha kwakhiwe malunga nokunciphisa ingxabano, kungekhona ukudala i-ambiance.
Vela{0} iivenkile eziphezuluziindawo zokuthengisa zethutyana eziyilelwe ukuvelisa i-buzz kunye novavanyo lweemarike. Indawo zabo aziqhelekanga ngabom - isikhongozeli senqanawa, indawo yegalari, intente yomnyhadala - kuba ubutsha ngokwawo yinxalenye yesiphakamiso sexabiso.
Iindawo zokuthengisa ezikwi-IntanethiKufanelekile ukukhankanywa ngenxa yokuba ziya zichaphazela ngakumbi izinto ezilindelweyo kwivenkile. Abathengi abasetyenziselwa izindululo ezenzelwe wena, ukucofa enye{1}ukuthenga, kunye nolwazi lwemveliso ngoko nangoko balindele uhlobo oluthile lwaloo mava emntwini. Oku kutyhala abathengisi bomzimba ekudityanisweni kwedijithali ngokukhawuleza kunokuba uninzi belulindele.
Kutheni iNdawo yokuthengisa ibaluleke ngaphezu kokuba uninzi lwabathengisi becinga
Nali inani ekufuneka ingqalelo yakho: PwC's "Ikamva lamava Customer" uphando 15,000 abaphenduli bafumanisa ukuba 86% yabathengi bazimisele ukubhatala ngaphezulu amava kakhulu abathengi - kwaye uya kuhlawula ukuya 16% iprimiyamu yexabiso ukuyifumana. Hayi imveliso engcono. Amava angcono.
Kwaye kunjalo, ngena kwiivenkile ezininzi{0}}eziphakathi kwintengiso ngo-2026, kwaye ufumana ntoni? Ukukhanya kweFluorescent ukusuka ku-2009. Uluhlu lokudlala olungakhethwanga mntu ngenjongo. Iithegi zexabiso lephepha elinamaxabiso azolo. Abasebenzi beme emva kwekhawuntara belindele umntu oza kubo.
Umsantsa phakathi kwezinto ezilindelwe ngabathengi kunye nezinto eziziswa ziivenkile ezininzi mkhulu kakhulu. Lo msantsa ukwalithuba. Iivenkile ezityala imali kwindawo yazo - ngokucingayo, hayi ngexabiso eliphezulu - zisoloko zigqwesa abo bakhuphisana nabo kwitrafikhi yeenyawo, ixesha lokuhlala, kunye nezinga lokuguqulwa.
Umzekelo okhawulezayo: elinye ikhonkco legrosari laseYurophu libike ukuba emva kokwenza ngokutsha icandelo layo lemveliso - ukukhanya okungcono (ukusuka kwifluorescent epholileyo ukuya kukufudumala kwe3000K LEDs), iziboniso zeplanga endaweni yeshelufu yesinyithi, kunye nevumba elimnandi elitsha{2}}le-citrus - livelisa intengiso kwivenkile ehlaziyiweyo ye-17%. Iimveliso azizange zitshintshe. Amaxabiso awazange atshintshe. Imekobume yatshintsha.
Izinto ezingundoqo ezibumba nayiphi na iNdawo yokuThengisa
Uyilo lwevenkile kunye nokuHamba koMthengi
Uyilo lwamathambo. Yonke enye into ixhomekeke kuyo. Iimodeli ezintathu zilawula uyilo lokuthengisa, kwaye nganye isebenzela injongo eyahlukileyo.
Iuyilo lwegridi- iipaseji ezinxuseneyo, iindlela ezinokuxelwa kwangaphambili - lihashe lomsebenzi weevenkile zegrosari kunye neekhemesti. Yandisa indawo yeshelufu kwaye yenza ukukhangela kube lula, nangona incama imvakalelo yokubhaqwa.
Isimahla -uyilo lokuqukuqelaisusa iipaseji eziqinileyo kwaye ivumela abathengi babhadule. Iivenkile kunye neevenkile zokuphila zisebenzisa oku kuba ukukhangela, hayi ukusebenza kakuhle, kuqhuba ukuthengisa kwabo. Ngaba ikho ingozi? Abathengi banokuziva bedidekile ukuba indawo ayigcinwanga ngononophelo.
IUbeko lomdyarhoyenza iluphu ekhokela abathengi kuyo yonke ivenkile ngaphambi kokufikelela ekuphumeni. Iivenkile zefanitshala kunye{1}}ezinkulu zefomati abathengisi bayayithanda le modeli kuba ikhulisa ukubonakala kwemveliso - kodwa inokukhathaza abathengi abafuna nje into enye.
Enye inkcukacha abathengisi abaninzi abangayijongiyo: i-5 yokuqala ukuya kwi-15 iinyawo ngaphakathi kwendawo yokungena ibizwa ngokuba yi-decompression zone. Abathengi abangena evenkileni badinga umzuzu wokulungelelanisa - amehlo abo alungelelanise ukukhanya okutsha, babhalisa utshintsho lobushushu, batshintsha ngengqondo ukusuka "ukuhamba" ukuya "ekuthengeni." Ukubeka izinto zonyuselo okanye{5}}zexabiso eliphezulu kule zowuni yimpazamo eqhelekileyo kwaye enexabiso elikhulu. Yigcine ivuliwe. Mabafike abantu.
Ukukhanyisa
Ukukhanyisa mhlawumbi yeyona nto iphantsi kakhulu kuyilo lokuthengisa. Yenza izinto ezintathu ngaxeshanye: idala imo, yalathisa ingqalelo, kwaye ibumba indlela iimveliso ezikhangeleka ngayo.
Iziseko zobugcisa zibalulekile. Kwiindawo ezininzi zokuthengisa, ukukhanya kwi-400 ukuya kwi-700 uluhlu lwe-lux lunikeza ibhalansi ekhululekile. Ubushushu bombala kulapho izinto ziba nomdla kuzo - ukukhanya okushushu (2700K–3000K) kudala ukusondelana kwaye kusebenza kakuhle kwifashoni, iibhakary, kunye nokuhonjiswa kwekhaya. Ukukhanya okupholileyo (4000K–5000K) kuvakala kucocekile kwaye kungoku nje, yiyo loo nto iivenkile zombane kunye nezobuchwephesha zayame ngakuyo. Izibane ezibukhali - izibane, izibane zomkhondo, iishelufu ezikhanyisa ngasemva - zikhokela iliso kwiimveliso ezibonakalayo. Abanye abathengisi ngoku badibanisa ukukhanya nolwazi ngokusebenzisaishelufu-imida ye-LCD imicuukuba iimveliso backlight ngexesha ngaxeshanye ukubonisa amaxabiso okanye unyuso.
Ziziphi izikhokelo ezininzi aziyi kukuxelela: ukukhanya okubi akubonakali nje kubi. Ibagxotha ngenkuthalo abantu. Uphando olupapashwe liZiko loPhando lokuKhanya eRensselaer Polytechnic Institute lufumanise ukuba ubushushu bombala buchaphazela ngokuthe ngqo ukuvuswa kwabathengi kunye nexesha lokuhlala - amaqondo obushushu apholileyo anyusa ukuphapha ngelixa iithowuni ezishushu zikhuthaza ukuphumla kunye nokukhangela ixesha elide. Uphononongo olwahlukileyo lwePhilips Lighting luchaze ukuba abathengisi abasebenzisa ukukhanya okuguquguqukayo babone ukwanda kwe-14% ekuthengisweni xa kuthelekiswa nalabo abanokukhanya okuzinzileyo. Ukufumana oku kungalunganga asilothuba liphosiweyo - ngumonakalo osebenzayo.
Isandi kunye nevumba
Ezi zinto zimbini zisebenza ngaphantsi kokuqonda, okuyiyo kanye into eyenza ukuba ibe namandla.
Ngokwengxelo ye-Scent Marketing Institute ka-2021, indawo yokuthengisa enevumba elimnandi inokunyusa umgangatho wemveliso ebonwayo nge-42% kwaye yandise ixesha lokuhlala labathengi ukuya kuthi ga kwi-20%. Uphononongo luka-2022 olupapashwe kwiJenali yoPhando lweNtengiso luye lwaya phambili, lufumanisa ukuba iindawo zokuthengisa ezinesiginitsha yevumba elingaguqukiyo zabona ukuthengisa okuphakathi konyuka nge-11%. Igama elingundoqo kulo lonke olu phando "lufanelekileyo." Ivenkile yokubhaka enevumba lesonka esitsha iyamema. Ivenkile yezihlangu enuka njengesonka esitsha iyabhidisa. Ivumba kufuneka libe nentsingiselo phakathi komxholo we-brand kunye nemveliso.
Umculo ulandela ingqiqo efanayo. Iingoma ezicothayo{1}}zikhuthaza ukuzilazila. Umculo opholileyo unika amandla indawo ngexesha leeyure eziphakamileyo. Umthamo ophakathi kwe-60 kunye ne-70 decibels uvumela incoko ngaphandle kokukhwaza. Uhlobo kufuneka luhambelane nebhrendi - yeklasikhi yobunewunewu, i-indie acoustic kwiibrendi zendlela yokuphila, iingoma zangoku zabantu abancinci. Eyona mpazamo ixhaphakileyo? Ukungakhethi konke konke kwaye ushiye i-algorithm ye-Spotify engahleliweyo ephetheyo.
Ukuchukumisa kunye nokusebenzisana
Eyona nzuzo inkulu yokuthengisa kwi-e{0}}ngamava aphathekayo. Ukuvumela abathengi baphathe, bazame, isampuli, kunye neemveliso zovavanyo kuguqula iibhrawuza zibe ngabathengi ngexabiso ekungekho mfanekiso wemveliso unokuhambelana nayo. Iivenkile ezakhayo zizame-phambi{4}}phambi{5}ukuthenga iindawo, izikhululo zesampulu, kunye nezandla{6}}kwimiboniso zihlala zixela uguqulo oluphezulu kunye neesayizi ezinkulu zebhaskithi.
Iimpazamo eziqhelekileyo ezijongela phantsi iiNdawo zokuThengisa
Emva kokusebenza nabathengisi kwiindidi ezahlukeneyo, iipateni ezithile ziza ngokuphindaphindiweyo:
Ukungahoyi iziseko ngelixa usukela iindlela.Ivenkile enokukhanya okoyikekayo kunye nemiqondiso ebhidayo ayifuni isipili se-AR - idinga iziseko ezisebenzayo. Itekhnoloji kufuneka isombulule iingxaki, ingazisitheli.
Ukuphatha okusingqongileyo njengeprojekthi-yexesha elinye.Indawo yokuthengisa ayilolungiso olwenza kube kanye. Ifuna uqwalaselo oluqhubekayo - uhlaziyo lwamaxesha onyaka, utshintsho loluhlu lokudlalayo, uhlengahlengiso lokukhanya, ukuhlaziya umboniso. Iivenkile eziziva “ziphila” zezo apho kukho umntu olawula ngokusingqongileyo iveki neveki.
Ukungahambelani kwamaxabiso.Lo ngumba oxhaphakileyo ngokumangalisayo nowonakalisayo. Xa ixabiso kwi-shelf lingahambelani nexabiso kwirejista, ukuthembela kuyancipha ngoko nangoko. Ivenkile yegrosari ephakathi-nobungakanani kungadinga ukutshintsha amakhulu amaxabiso mihla le. Ngexesha leminyhadala yentengiso, elo nani liyaphindaphindeka. Uhlaziyo olwenziwa ngesandla olunethegi zephepha luyacotha, lunempazamo{5}}luqhelekile, kwaye lusebenzisa iiyure zabasebenzi ezinokuchithwa kwinkonzo yabathengi. Le yindawo enye apho itekhnoloji yenza umahluko okhawulezileyo, onokulinganiseka -iileyibhile zeshelufu ze-elektronikivumela abathengisi bahlaziye amawakawaka amaxabiso kwiindawo ngemizuzu, ukususa ukungangqinelani kunye nokukhulula abasebenzi kumsebenzi ophezulu{0}}wexabiso.
Ukujongelwa phantsi kwefuthe labasebenzi.Akukho luyilo lokusingqongileyo olunokubuyekeza abasebenzi abagxothiweyo. Abasebenzi bayimbonakalo ephilayo yophawu lwakho. Eyona ndawo ingcono yokuthengisa izenzekela ezantsi{2}}imisebenzi yexabiso - njengotshintsho lwexabiso ngesandla - ukuze abantu bagxile koko bakwenzayo kakuhle abantu: qhagamshela nabathengi.
Indlela Itekhnoloji Ezitshintsha Ngayo IiNdawo zokuThengisa (Ngaphandle kokuTsha indawo eSebenzayo)
Apha kulapho amanqaku amaninzi angahambi kakuhle. Babonisa itekhnoloji njengembumbulu yesilivere. Ayiyo. Itekhnoloji isebenza xa isombulula ingxaki ethile yokusebenza okanye iphucula ngokunyanisekileyo amava omthengi. Isetyenziswe kakubi, yongeza nje iindleko kunye nobunzima.
Oko kwathiwa, iitekhnoloji ezininzi zivelisa iziphumo zokwenyani, ezinokulinganiswa kwiindawo zokuthengisa ngoku.
Iileyibhile zeshelufu zombane (ESLs)baye bawela ukusuka kwinguqulelo ukuya kwinqanaba loshishino.Ubeko lwamva nje lwe-Walmart enkulu{0}}ye-ESLkuzo zonke iivenkile zase-US zibonisa ukuba nabona badlali bakhulu bakubona oku njengesiseko esibalulekileyo, hayi ubunewunewu. Imeko yokusebenza iqonde ngqo: ukuchaneka kwexabiso kwangoko, ulawulo oluphakathi kwiindawo zonke, inkxaso yezicwangciso eziguquguqukayo zamaxabiso, kunye nokonga kwabasebenzi okubalulekileyo. Kubathengisi abasaxhomekeke kwiithegi zamaphepha, ukubala kwe-ROI akuyinkimbinkimbi.
Ishelufu yedijithali{0}}imiboniso yomphethothatha izinto eziya phambili ngokuguqula umda weshelufu ube yindawo esebenzayo yokuthengisa. Endaweni yethegi yephepha engatshintshiyo, isikrini kumda weshelufu singajikelezisa unyuselo, sibonise iividiyo zemveliso, okanye ixesha lokubonisa{1}}izibonelelo ezinovakalelo. Ngokophononongo luka-Nielsen luka-2019 ku{4}}kumajelo eendaba evenkile, iziboniso zedijithali zenza ukukhumbula okuphezulu kunye nenjongo yokuthenga kunemiqondiso engatshintshiyo - kwaye iingxelo zeshishini zicebisa ukuba banganyusa imali yokuthenga kwindawo yokubonisa ngaphezulu kwe-29%.
Self-iindawo zokusebenzelalungisa ingxaki eyahlukileyo: ukufikelela kulwazi kunye nokukhuhlana kokuphuma. Abathengi abanokukhangela uluhlu lwempahla, ukukhangela iikhathalogu ezongeziweyo, okanye ukuthenga ngokupheleleyo ngaphandle kokulinda emgceni babika ukoneliseka okuphezulu. Kubathengisi abanoluhlu olukhulu lweemveliso, imiboniso ye-kiosk esebenzayo yandisa umgangatho wokuthengisa ngaphaya kwemida yeshelufu ebonakalayo.
Umgca wokugqitha kuzo zonke ezi uyafana: itekhnoloji esusa ingxabano kwaye inike abathengi ulawulo olungaphezulu kumava abo ithande ukusebenza. Itekhnoloji isetyenziselwe injongo yayo - kuba ijongeka inomtsalane kwindawo yokubonisa urhwebo - ayiqhelekanga.
Umzekelo Osebenzayo: Ngaphambi nasemva
Cinga nge 300-square-metres yevenkile ye-electronics ebitsala nzima ngokuhla kwetrafikhi yeenyawo kunye namazinga oguqulo acaba ngaphandle kwamaxabiso akhuphisanayo.
Ngaphambili:Ukukhanya okufanayo kwe-fluorescent kulo lonke. Iithegi zexabiso lamaphepha zihlaziywa ngesandla ngabasebenzi ababini abachitha malunga neeyure ezi-4 ngosuku kumaxabiso kuphela. Akukho luyilo lwesandi esingqongileyo. Iimveliso ezicwangciswe ngophawu endaweni yokusetyenziswa kwimeko. Khangela i-bottleneck ngexesha leeyure eziphakamileyo.
Emva kohlengahlengiso:Indawo-esekwe kwisibane - iithowuni ezishushu kwicandelo leeperipherals zendlela yokuphila, ipholile kwaye iqaqambe ngakumbi kwindawo engundoqo yekhompyutha. Iileyibhile zeshelufu ze-elektroniki zithathe indawo yeethegi zephepha, zifuna kwakhona malunga neeyure zomsebenzi ezingama-20 ngeveki. Ingoma egcinwe kwindawo enesandi esiphakathi. Iimveliso zilungelelaniswe ngokutsha ngokwemeko yosetyenziso (iofisi yasekhaya, imidlalo, umsebenzi woyilo) kunye -nezincedisi ezithengisiweyo. Angokwakho-ivenkile yenkonzokufutshane nomnyango wokukhangela uluhlu kunye nokuthenga ngokukhawuleza.
Iziphumo kwiinyanga ezintandathu:I-avareji yexesha lokuhlala linyuke malunga nama-22%. Iimpazamo zexabiso zehle zaya kutsho ku-zero. Abasebenzi, bakhululwe kwimisebenzi yokubeka amaxabiso ngesandla, banike ingxelo yokunxibelelana kwabathengi kwishifti nganye. Ivenkile ayizange ibe yivenkile eyahlukileyo - ibe yinguqulelo engcono ngokwayo.
Okuza kulandela kwiNdawo zokuThengisa
Umzila ucacile: iindawo zokuthengisa eziphathekayo ziba zizithuba ezandisiweyo ngokwedijithali apho idatha yexesha lokwenyani, imisebenzi ezenzekelayo, kunye noyilo lweemvakalelo zisebenza kunye. Itekhnoloji yokubonisa ekuhleni iqala ukoleka umxholo wedijithali kwimiboniso yemveliso ebonakalayo ngaphandle kokufuna ukuba abathengi basebenzise ifowuni okanye iseti yentloko. I-AI{3}ixabiso eliguqukayo eliqhutywayo lenza uhlengahlengiso lwexabiso olusekwe kwiipateni zemfuno, amanqanaba oluhlu lwempahla, kunye nokuma okukhuphisanayo. Ukwenza okuthandwa nguwe - sele kusemgangathweni kwi-intanethi - yenza indlela yayo ukuya kumda weshelufu.
Kodwa izinto ezisisiseko aziyi kutshintsha. Uyilo oluhle, ukukhanya okulungileyo, iindawo ezicocekileyo nezamkelayo, abasebenzi abanolwazi, kunye namaxabiso anyanisekileyo aya kuhlala esisiseko. Itekhnoloji ikhulisa into esele isebenza. Ayilungisi into eyaphukileyo.
Ukuba uvavanya indlela iteknoloji yokubonisa idijithali engena kwindawo yakho yokuthengisa - nokuba oko kuthetha iileyibhile zeshelufu ye-elektroniki, ishelufu{1}}izikrini zomphetho, okanye iikiosks ezisebenzisanayo - isiqalo esilungileyo kukuqonda iintlungu zakho zokusebenza ezithile kunye nezithuba namava omthengi. Ukusuka apho, ukhetho lwetekhnoloji lucaca ngakumbi.Finyelela kwiqela lethuukuba ungathanda ukuthetha ngendlela ekhangeleka ngayo kwivenkile yakho.
