Yintoni uPhuculo lwe-Assortment?

I-Assortment optimization luqeqesho olulungisa lo msantsa. Idibanisa ukuba ikomkhulu ligqiba ukuba yintoni na abathengi abayifumanayo kwishelufu - ngedatha, ukufunda okuqhubekayo, kunye nokugcina{2}}inqanaba lokwenziwa. Esi sikhokelo sibandakanya ukuba yintoni na, kutheni iindlela ezininzi zisilela, indlela yokuyiphumeza, kunye nendlela yokulinganisa iziphumo.

UPhuculo lwe-Assortment vs.

La magama mabini adla ngokusetyenziswa ngokufanayo. Bachaza iinkqubo ezahlukeneyo ngokwesiseko.

Ukucwangcisa kuchaza ukuba i-assortment yakho kufuneka ibonakale njani. Uqinisekiso luqinisekisa ukuba luyasebenza - kwaye luhlala luphucuka njengoko iimeko zitshintsha.

Izintlu eziNtathu apho izigqibo ze-Assortment zenziwe kwaye zilahlekile

Uninzi lwabathengisi batyala imali eninzi kwinqanaba lokuqala. Ezona zikhewu zikhulu zokusebenza zihlala kwezinye ezimbini.

Umaleko woBuchule: Yintoni omawuThengise

Apha kulapho izigqibo zenqanaba zisenzeka khona: zeziphi iimveliso ezifumana isithuba seshelufu, ibhalansi yeleyibhile yabucala njani ngokuchasene neempawu zesizwe, kwaye yintoni indima edlalwa ludidi ngalunye kwisicwangciso sevenkile. Izigqibo apha zenziwa kwikomkhulu, ziqhutywa yidatha yemarike kunye nokumakisha okukhuphisanayo, kunye nokutshintsha kwimijikelezo emide.

Umngcipheko: iimaski ezidityanisiweyo zedatha iyahluka yasekuhlaleni. Imveliso enentengiso yesizwe eyamkelekileyo isenokungaqhubi kakuhle kwi-40% yeevenkile kwaye isebenze ngokugqithisileyo kwenye i-30%. I-avareji ifihla umqondiso.

Umaleko onobuchule uguqulela iqhinga kwindawo{0}}izicwangciso ezithile: ukudibanisa ivenkile, uyilo lweplanogram, kunye nemithetho yokuthengisa. Apha kulapho i-assortment iba yindawo yenyani - ivenkile{3}}exineneyo yasedolophini inemiqobo eyahlukeneyo yendawo, iipateni zendlela yeenyawo, kunye nemishini yabathengi kunefomathi yedolophu.

Umngcipheko: izigqibo ezikweli nqanaba zisaxhomekeke kakhulu kwintelekelelo kunendawo yogcino{0}}yeempawu zomgangatho. Ii-assortment zinokujongeka kakuhle{2}}zenziwe zalapha ephepheni ngelixa zihleli zingalungelelaniswanga ngokubanzi ekusebenzeni.

Uluhlu oluSebenzayo: Yintoni eneneni efikelela kuMthengi

Apha kulapho ulungiselelo lwe-assortment luphumelela okanye lusilele ngokuzolileyo. Umaleko wokusebenza ubonisa ubunyani bokwenyani abathengi abadibana nabo: zeziphi iimveliso ezikwishelufu, nokuba iiplanograms zenziwa ngokuchanekileyo, nokuba unyuso luyabonakala, nokuba ukuphelelwa kubanjwe kwaye kusonjululwe ngokukhawuleza.

Ngaphandle kokubonakala{0}}kwexesha lokwenyani kumiliselo lwevenkile, sonke isigqibo esinyukayo yintelekelelo. Itekhnoloji efanaiileyibhile zeshelufu ze-elektronikikwaye abenzi boluvo be-IoT baye basetyenziswa ngakumbi ukuvala lo msantsa wokubonakala - ukubamba iindawo zeshelufu ngokuzenzekelayo kunokuxhomekeka kuphicotho-zincwadi olwenzeka ngokunqabileyo kakhulu ukuba lungenziwa.

Kutheni uPhuculo lwe-Assortment yesiNtu lusilela

Uninzi lwezicwangciso-qhinga ze-assortment ziyilwe kakuhle-ephepheni. Apha kulapho baqhawuka khona ngokusebenza.

Indlela Yokusilela 1: IDatha yezeMbali iLungiselela iXesha elidlulileyo

Imbali yentengiso ikuxelela ukuba abathengi bathenge ntoni na phantsi kweemeko ezazikho ngelo xesha - ngoluhlu olwalufumaneka, ngamaxabiso abekiweyo. Ayinakukuxelela ukuba abathengi bafuna ntoni kodwa ayifumani. Kwizigaba ezikhawulezayo-ezihambayo, ngexesha intsingiselo ibonakala ngokucacileyo kwidatha yembali, iwindow yokwenza isoloko idlulile.

Indlela yokungaphumeleli 2: Izigqibo ezibekwe kwindawo ekumbindi, iNyaniso yeNdawo

Xa izigqibo ze-assortment zenziwe ngokupheleleyo kundlunkulu, ivenkile{0}}inqanaba lenuance liba yi-avareji kude. Imveliso enentengiso yelizwe ephakathi kodwa ukusebenza ngamandla kwiintlobo ezithile zevenkile inokucinywa. Iplanogram esemgangathweni ibekwa kuzo zonke iivenkile ezinobukhulu obahluke kakhulu beshelufu kunye nobume bomntu wabathengi.

Imodi yokungaphumeleli 3: IiSilo zeDatha zivelisa iziGqibo ezingagqibekanga

Imibutho yokuthengisa ivelisa iinkcukacha kwiinkqubo ezininzi - indawo{1}}ye{2}}yentengiso, i-inventri, ukunyaniseka,{3}}urhwebo, kunye{4}}nezinzwa zevenkile. Abaphathi becandelo basebenza kwiseti yedatha enye. Ikhonkco lonikezelo lisebenza kwenye. Gcina imisebenzi ukusuka kwisithathu. Akukho nanye kwezi mbono epheleleyo, kwaye izigqibo ezenziwe kuyo nayiphi na i-silo eyodwa ziya kudala iingxaki ezibonakalayo kuphela kwenye.

Imodi yokungaphumeleli 4: Ukuthotyelwa kwePlanogram kuPhantsi kunokuba ikomkhulu licinga

Iplanogram inikezela ngexabiso kuphela ukuba yenziwe ngokuchanekileyo nangokungatshintshiyo. Kuthungelwano oluninzi lwentengiso, amazinga okuthobela ayahluka kakhulu kuzo zonke iivenkile - kwaye ikomkhulu alizi ukuba lide lilinganiswe. Ukuba uvavanya ukusebenza kweshelufu yemveliso ngokusekelwe kwidatha yokuthengisa, kodwa loo mveliso ikwindawo engalunganga ye-20% yeevenkile zakho iinyanga ezintathu, idatha yakho yokusebenza ayithembekanga. Ukuqondaihlaziywa rhoqo kangakanani idatha yeshelufuibotshelelwe ngokuthe ngqo ekuchanekeni kwale milinganiselo.

Imodi yokungaphumeleli 5: Iimpawu ze-Omnichannel azifundwanga

Ukuziphatha kwabathengi be-Intanethi ngumthombo otyebileyo wobukrelekrele be-assortment abangahoywa ngabathengisi abaninzi bomzimba. -iziphumo zophando kwi-e{2}}iqonga lorhwebo likubonisa kanye ukuba abathengi bajonge ntoni ongayiphathiyo. Ukhangelo oluphezulu{4}}, oluphantsi{5}}iipateni zokuthenga zibonakalisa imfuno enokufuna{6}}kuvavanyo lwevenkile phambi koguqulo. Umthengi okhangela imveliso kwi-intanethi, ayifumane ingafumaneki, kwaye ayishiyi datha kwi{8}}inkqubo yokugcina - kodwa ukungabikho kwedatha luphawu, ukuba uyakha inkqubo yokuyibamba. Indawo yokuqala kukudibanisa uphendlo lwakho lwe-intanethi kwaye ukhangele idatha kuluhlu lwakho lokucwangcisa ukuhamba komsebenzi, nokuba akukho sesikweni.

Indlela i-AI eziphucula ngayo izigqibo ze-Assortment

Ulawulo lwe-assortment ye-manual kumakhulu eevenkile kunye namashumi amawaka e-SKUs ifikelele kwimida yeyiphi i-spreadsheets kunye nokuphononongwa kwamaxesha athile kunokuxhasa. I-AI inegalelo ngendlela ethile, enokumetwa.

Gcina{0}}inqanaba loqikelelo lwemfuno.Uqikelelo lwemveli lusebenza kwinqanaba lebhanile okanye leqela. Iimodeli zokufunda ngoomatshini zinokwenza uqikelelo kwivenkile yomntu kunye nenqanaba le-SKU, ukubalwa kwezinto zasekuhlaleni - ubume bendawo, ukhuphiswano olukufutshane, imikhwa yamaxesha onyaka-ancinci - ukuba iimodeli ezibanzi zikude. Le granularity yiyo eyenza izigqibo ze-assortment zendawo zikhuseleke kunokuba zicingelwe.

SKU ingqiqo.Ayiyiyo yonke imveliso efumana indawo yayo. Imifuziselo ye-AI inokuchonga ukuba zeziphi ii-SKU ezitya ishelufa yereal estate kunye ne-inventory capital ngaphandle kwembuyekezo elinganayo - ubalo lomnikelo womda, iziphumo zokutshintsha, kunye nefuthe lebhaskithi. Umahluko obalulekileyo uphakathi kwabacothayo-abahambisi abakhonza i-niche ethembekileyo kunye{4}}abacothayo abangasebenzi ngokufanelekileyo. I-AI inokwahlula phakathi kwezi zibini kwisikali ukuba uhlalutyo lwezandla alukwazi.

Amaxabiso aguqukayo kunye nolungelelwaniso lokukhuthaza.Izigqibo ze-assortment azikho zodwa kumaxabiso. I-AI{1}iqhutywaamaxabiso aguqukayoinokulungelelanisa umsebenzi wentengiso kunye nokusebenza kwe-assortment ngexesha lokwenyani - ukunciphisa ukungahambelani phakathi kwento ebicwangcisiwe kunye nento abasabela ngayo abathengi kwinqanaba leshelufa.

Ukubekwa esweni kokwenziwa.Umbono wekhompyuter kunye nedatha yenzwa inokuchonga ukuphambuka kweplanogram ngaphandle kokufuna uphicotho olupheleleyo lwezandla. Ukuqhubela phambili kwiiteknoloji ileyibhile yeshelufabenze ishelufu ezenzekelayo{0}}uhlolo lwelizwe lufikeleleke ngakumbi kubathengisi abaphakathi{1}}, hayi amatyathanga amakhulu kuphela.

Amanyathelo amahlanu-eSikhokelo sokuPhunyezwa

Abathengisi abaninzi bayayazi imiba yokulungelelaniswa kwe-assortment. Bambalwa abanesiqalo esicacileyo. Esi sikhokelo siyilelwe ukuba sisebenziseke nakwesiphi na isikali.

Inyathelo 1: Phicotha iAssortment yakho yangoku

Ngaphambi kokwenza nantoni na, misela isiseko esinyanisekileyo. Ithini ireyithi yokuphuma kwakho ngoku ngokodidi nangokwevenkile? Zeziphi ii-SKU ezivelisa i-decile esezantsi yentengiso ngonyawo lwesikwere? Ziphi ezona zithuba zikhulu phakathi kwe-assortment ecwangcisiweyo kunye nokufumaneka kweshelufu yokwenene? Ukuba awukwazi ukuphendula le mibuzo ngedatha ethembekileyo, leyo yeyona nto ibalulekileyo ekufumaneni - kunye nophawu lokutyala imali ngokubonakala phambi kotyalo-mali kwizixhobo zokusebenza. Yakhiweisiseko sokubala ROIinganceda ukulinganisa apho awona mathuba aphezulu -empembelelo akhoyo phambi kokuba uzibophelele kuyo nayiphi na indlela.

Inyathelo lesi-2: Chaza amaQela akho eVenkile

Ayizizo zonke iivenkile ezimele ziphathe i-assortment efanayo, kodwa i-assortment ekhethekileyo ngokupheleleyo kwivenkile nganye ayisebenzi. Gcina iibhulorho ezidityanisiweyo ezi zinto zigqithileyo ngokudibanisa iindawo ezineeprofayile zemfuno ezifanayo. Ukudibanisa okusebenzayo kwakhelwe kwindlela yokuthenga yokwenyani - ukwakheka kwebhaskithi, isantya sodidi, iipateni zemishini yabathengi - hayi kwidemografikhi ecingelwayo. Uninzi lwabathengisi basebenza kunye namaqela amane ukuya kwesibhozo, kuxhomekeke kubukhulu benethiwekhi kunye nokwahluka kwefomathi. Inani elichanekileyo lelo apho iqela ngalinye liziphatha ngendlela eyahlukileyo ngokwaneleyo ukuze kuqinisekiswe itemplate yemveliso eyahlukileyo.

Inyathelo 3: Dibanisa imithombo yedatha yakho

I-Assortment optimization ilungile kuphela njengedatha eyondlayo. Ubuncinci, udinga i-SKU{1}}inqanaba ledatha yentengiso ngevenkile ubuncinane iinyanga ezili-12 zembali, amanqanaba oluhlu lwangoku, kunye nomlinganiselo othile wobukho beshelufu. Umbuzo wokuba idatha yeshelufu ibanjwa njani - nokuba kungeengxelo zezandla, iinkqubo ze-ESL, okanye i-IoT sensors - ichaphazela ngokuthe ngqo ukuhlaziyeka kwedatha kunye nokuthembeka. Ukuqonda iiinketho zokuqhagamshela kwishelufu yokuthatha idathasisigqibo kwangethuba. Ukudityaniswa kwedatha okugqibeleleyo akuyomfuneko yokuqala - kodwa kufuneka uqonde izithuba zedatha yakho kunye nokubambezeleka phambi kokuba uthembe imveliso yayo.

Inyathelo lesi-4: Seta iMithetho yokuSebenzisa kunye neMigaqo

Iimodeli ze-AI kunye ne-algorithms yokuphucula idinga imiqobo. Ayizizo zonke izigqibo ekufuneka zenziwe ngokuzenzekelayo. Chaza ngokucacileyo ukuba zeziphi izigqibo ezinokuziqhuba ngokuzenzekelayo - njengezichukumisi zokuzalisa kwakhona{3}}isantya esiphezulu se-SKUs - kwaye ezifuna uphononongo lomntu, njengokususa uluhlu lwemveliso kwiqela. I-Guardrails ikwakhusela kwiimpazamo ezenziwa ziinkqubo ezizenzekelayo xa idatha ingaphelelanga. Umzekelo oqhelekileyo: i-algorithm incoma ukususa imveliso ngenxa yokuba ukuthengiswa kwayo kuphantsi, xa eyona nto ibangela ukugcinwa kwempahla eqhubekayo ukuba idatha yokuthengisa ayihlukanisi kwimfuno ephantsi.Iimpazamo zokubonisa ixabiso kunye nokufumanekaZiyindlela yokungaphumeleli yokusebenza enxulumeneyo ekufanele iqondwe phambi kokuba kungeniswe umatshini.

Inyathelo lesi-5: Linganisa, ufunde kwaye uphindaphinde

I-assortment optimization yinkqubo eqhubekayo, hayi iprojekthi yexesha elinye. Seka isingqisho sophononongo oluqhelekileyo - ngekota ubuncinci kwizigqibo ezicwangcisiweyo, ngenyanga yohlengahlengiso lobuchule. Yakha inguqu yengxelo ecwangcisiweyo phakathi kwamaqela odidi oluphakathi kwaye ugcine{4}}idatha yokusebenza kwinqanaba. Thatha umjikelo ngamnye wokucwangcisa njengovavanyo: yenza ingqikelelo, yenza utshintsho, linganisa isiphumo, sebenzisa oko kufunda kumjikelo olandelayo. Imibutho ekhupha elona xabiso liphezulu kule nkqubo ayizona zinezixhobo ezintsonkothileyo. Ngabo abo baye bakha umkhwa wokufunda kwidatha rhoqo.

Ii-KPI ezintandathu zoMlinganiso woPhuculo lwe-Assortment

Landela umkhondo zonke iimetriki ezintandathu kwinqanaba levenkile, hayi nje xa zizonke. Inethiwekhi-inqanaba eliphakathi rhoqo lifihla iivenkile apho iingxaki zikhawuleza kakhulu - nalapho awona mathuba makhulu okulungelela akhoyo.

I-Assortment Optimization Kuwo wonke amaChaneli e-Intanethi kunye nawePhysical

Kubathengisi abasebenza kuzo zonke iitshaneli ezibonakalayo kunye nezedijithali, izigqibo ze-assortment azikwazi ukulawulwa zodwa.Indawo yokuthengisaitshintshile: abathengi bahamba phakathi kwamajelo ngokukhawuleza, kwaye idatha evela kwitshaneli nganye inokwazisa izigqibo kwelinye.

Kwi-Intanethi njengophawu lwe-assortment.-iziphumo zophando kwi-e{1}iqonga lorhwebo luphawu oluthe ngqo lwezithuba ze-assortment - abathengi abakuxelela kanye into abayifunayo ongayiphathiyo. -ukukhangela okuphezulu, okuphantsi{5}}iipateni zokuthenga zinokubonisa iimveliso abathengi abafuna ukuzivavanya ngokobuqu phambi kokuthenga, nto leyo enokuchaphazela ukuhluka kwe{6}}kwivenkile. Ngoku kaUphando lukaMcKinsey, ngaphezulu kwe-70% yabathengi ngoku balindele amava omntu - ulindelo olusebenzayo ekufumanekeni kwemveliso kangangoko kunxibelelwano.

Ezidityanisiweyo vs.Nokuba i-intanethi yakho kunye{0}}neziintlobo ngeentlobo zevenkile kufuneka zilungelelaniswe kuxhomekeke kwifomathi yevenkile yakho kunye nokuziphatha kwabathengi. I-assortment edibeneyo yenza lula ukusebenza kwaye ivelise idatha yemfuno ecocekileyo, kodwa inyanzelisa iivenkile eziphathekayo ukuba zithwale ubunzima bekhathalogu ye-intanethi apho uninzi lweefomathi zingenako ukukwamkela. Indlela eyahlukanisiweyo - apho iivenkile ezibonakalayo ziphethe undoqo wesantya esiphezulu, -wesantya esiphezulu ngelixa isitishi se-intanethi siphethe umsila omde - sisebenza kakuhle xa amajelo amabini esebenza kwimishini yokuthenga eyahlukileyo ngenene. Isicwangciso sesigqibo silula: ukuba abathengi bakhangela rhoqo kwi-intanethi kwaye baguqule{7}}evenkileni, ulungelelwaniso lubalulekile. Ukuba kwi-intanethi kunye{9}}nabathengi basevenkileni bangabaphulaphuli abahlukeneyo, umahluko ungasebenza ngakumbi.

Uqale phi.Eyona ndawo isebenzayo kukuqhagamshela i-zero zero{1}}zeziphumo zophando lwedatha kuhlolo lwakho locwangciso. Akukho teknoloji intsha ifunekayo - ukuthunyelwa ngaphandle kwemibuzo yophendlo engaphumelelanga ejongwe ngabaphathi bodidi kunokukhupha izikhewu ze-assortment ezinokuthi{4}}zivezwe kwidatha yentengiso. Ukudibanisa oku kunyeishelufu ephuculweyo{0}}inqanaba lokubanjwa kwedathakwiivenkile ezibonakalayo yenza iluphu evaliweyo phakathi kweempawu ze-intanethi kunye -nokuphunyezwa kwevenkile.

Oku kujongeka njani kwi-Practice

Le mizekelo ilandelayo ibonisa indlela imigaqo-nkqubo yokwandisa ii-assortment ezisebenza ngayo kuzo zonke iifomathi zokuthengisa. Le yimizekelo eyimizekelo, hayi iimeko ezithile zenkampani.

Igrosari: isigqubuthelo semfuno yasekuhlaleni kwi-aggregate data.Ikhonkco legrosari yengingqi icwangcisa iiassortments kusetyenziswa idatha yodidi oludityanisiweyo. Iindidi zokutya zobuhlanga - abadlali abomeleleyo kwindawo ezithile - abamelwanga ngokwaneleyo ngenxa yokuba intengiso yabo iyanyibilika xa isongelwe kwinqanaba lebhanile. Iqela{4}elisekwe kwindlela eyakhiwe kuyilo lwebhaskithi yokwenyani ityhila ukuba into ejongeka njengemfuno yodidi oluphantsi kumaqela athile evenkile ibiyingxaki yolwakhiwo lwedatha. Ukulungisa itemplates zezo venkile ukubonisa ukuziphatha kwentengo yasekuhlaleni kuvala umsantsa. Umba wokuvumela ayibobuchwephesha obutsha - kukwahlulahlula idata yemfuno ngevenkile kunebhena. Ukubonakala ngcono ngokusebenzisa izixhobo ezifanaiileyibhile zeshelufu ze-elektroniki kwiivenkile zegrosariixhasa umlinganiselo oqhubekayo wokuba ezo assortments zihlengahlengisiweyo ziyaphunyezwa.

Ifashoni: -umsila omude ulawulo lwe-SKU.Umthengisi weempahla ezikhethekileyo uphatha amawaka aliqela e-SKU esebenzayo ngexesha lonyaka. Uphononongo lwemveliso lubonisa ukuba inxalenye ebalulekileyo yoluhlu ivelisa isabelo esincinci esincinci sengeniso ngelixa kusetyenziswa ucwangciso, uluhlu kunye nezibonelelo zokuzalisa. Uhlalutyo lwahlula amaqela amabini abenza umsebenzi ophantsi: ii-SKU ezingenasiseko sabathengi abathembekileyo kunye nesithuba esibi{2}}ukuya{3}}igalelo lomda, kunye nee-SKU ezinomthamo ophantsi xa zizonke kodwa amazinga okuthenga aphinda aphezulu phakathi kwecandelo lomthengi othile. Iqela lokuqala liyakhutshwa. Eyesibini igcinwa kunye nokwabiwa kwendawo elungelelanisiweyo. Isiphumo siluluhlu olungqingqwa olulula ukulwenza kwaye alunakwenzeka ukwenza isigqibo sokudinwa kwinqanaba leshelufa.

Ukuthengisa okulula: isantya sokwenza njengomahluli.Itsheyina elincinane-lokulungelelaniswa kwefomathi lisebenza kwindawo apho unyawo ngalunye lwesikwere luphezulu-iziteki kwaye ixabiso lokuphela kwempahla lindiswa zizithinteli zoluhlu oluphantsi. Umba osisithintelo ayisosicwangiso se-assortment - lixesha eliphakathi kokuphela kokwenzeka kwesitokhwe kunye nomhlobo wevenkile esabela kuyo. Ukunciphisa loo msantsa ngokujongwa kwishelufu ezenzekelayo, kunokuxhomekeka kuhlolo olucwangcisiweyo lwezandla, kunefuthe elithe ngqo nelinokumetwa kubukho bevenkile-ekuluhlu oluphezulu lwempembelelo.

Imibuzo ebuzwa qho

Yintoni i-assortment optimization kwintengiso?

I-Assortment optimization yinkqubo yokukhetha ngokuqhubekayo kunye nokucokisa umxube wemveliso obonelelwa kwivenkile nganye ukunyusa ukuthengisa, umda, kunye nokwaneliseka kwabathengi. Ngokungafaniyo-nocwangciso lwe-assortment yexesha elinye, idibanisa{2}}idatha yexesha lokwenyani kunye nophononongo lokusebenza oluqhubekayo ukugcina ukhetho lwemveliso luhambelana nemfuno yokwenyani.

Yintoni umahluko phakathi kokucwangciswa kwe-assortment kunye nokulungelelaniswa kwe-assortment?

Isicwangciso se-assortment yinkqubo yamaxesha athile, esembindini - ngokwamaxesha onyaka okanye ngonyaka - echaza ukuba zeziphi imveliso emayiziphathe ngokusekwe kwidatha yembali. I-Assortment optimization iyaqhubekeka. Idibanisa{4}}imiqondiso yexesha lokwenyani kunye nokugcina-idatha yokusebenza kwinqanaba ukulungelelanisa i-assortment njengoko iimeko zitshintsha. Ukucwangcisa kubeka umkhombandlela wokuqala; ulungiselelo luyigcina ilungile.

I-AI iluphucula njani ulungiselelo lwe-assortment?

I-AI yenza ivenkile -ibango loqikelelo loqikelelo oluhamba ngaphaya komndilili weqela, ichonge ii-SKU ezingasebenzi kakuhle ngelixa kusenziwa ingxelo yeziphumo zokutshintsha, ivelisa iingcebiso zeplanogram ezisekelwe kwisantya sentengiso yangoku, kunye neenkqubo zemiqondiso yexesha lokwenyani - imozulu, imicimbi yasekhaya, umkhuphisani nomsebenzi- ukuba wenze umjikelo wesicwangciso semanuwali ngexesha.

Zeziphi ezona zizathu zixhaphakileyo zokusilela kwe-assortment?

Ezona ndlela zintlanu zixhaphakileyo zokungaphumeleli:{0}}ukuthembela ngaphezulu kwedatha yembali engakwaziyo ukubamba imfuno yangoku; isigqibo esisembindini{1}}ukwenza okuphosayo ukwahluka kwendawo; iisistim zedatha ye-siled evelisa umfanekiso ongaphelelanga; ukuthotyelwa kweplanogram ngaphantsi kunoko kucingelwa likomkhulu; kunye nokusilela ukubandakanya imiqondiso yemfuno ye-intanethi eveza izithuba ezingabonakaliyo kwi{2}}idatha yentengiso yodwa.

Zeziphi ii-KPIs ekufanele ndizilandele ukuze kuphuculwe i-assortment?

Ezona metrics ziluncedo sisixa sokuphela kwamaxabiso, ukuthengisa-ngomlinganiselo, imveliso ye-SKU (ingeniso okanye imajini ngeyunithi yendawo yeshelufu), izinga lokuthotyelwa kweplanogram, igalelo lomda wodidi, kunye nolungelelwaniso lwemfuno yeqela (umahluko phakathi kwe-assortment ecwangcisiweyo kunye neyona nto ithengiswayo{1}}kwinqanaba leqela). Landela zonke ezi zinto kwinqanaba levenkile, hayi nje xa zizonke.

Kuthatha ixesha elingakanani ukuphumeza?

Uphicotho olusisiseko kunye{0}nesikhokelo esisekwe kwintlanganisela sinokuphuhliswa kwisithuba seenyanga ezimbalwa kusetyenziswa idatha ekhoyo. I-AI entsonkothileyo-eqhutywa ngokuqhubekayo ifuna isiseko sedatha esomeleleyo kwaye inokuthatha iinyanga ezili-12 ukuya kwezili-18 ukuba isebenze ngokupheleleyo. Ukuqala ngophicotho phantse kusoloko kutyhila uloyiso olukhawulezayo olukhoyo phambi kokuba kufuneke nabuphi na ubuchwephesha obutsha.

Ngaba abathengisi abancinci banokuzuza kwi-assortment optimization?

Ewe. Imigaqo isebenza nokuba ingakanani na - ukuqonda ukuba zeziphi iimveliso ezifumana indawo yazo, ukulandela isitokhwe rhoqo, kunye nokwakha iilophu zengxelo phakathi kwedatha yokuthengisa kunye nezigqibo zemveliso zinentsingiselo kuyo nayiphi na isayizi yokusebenza. Abathengisi abancinci banokungadingi iiplatifomu ze-AI zeshishini; izixhobo zohlalutyo zasimahla okanye eziphantsi{3} zinokuxhasa usetyenziso oluluncedo olusekwe kwidatha esele benayo. Ukukhetha iisisombululo seleyibhile yeshelufu ekunenesisiqalo esisebenzayo sokuphucula ukufakwa kwedatha ngaphandle kotyalo-mali olubalulekileyo lweziseko zophuhliso.

Yeyiphi idatha ekufuneka ndiyiqale?

Ubuncinane: SKU -inqanaba ledatha yentengiso ngevenkile ubuncinane iinyanga ezili-12 zembali, amanqanaba oluhlu lwangoku, kunye nomlinganiselo othile wobukho beshelufu - neengxelo zokuphuma kwezandla. Ukusuka kwesi siseko, ungaqhuba uphicotho olunentsingiselo, uchonge awona mathuba empembelelo-ephezulu, kwaye wakhe imephu yendlela yokuphucula idatha. Idatha egqibeleleyo ayiyomfuneko. Ukulungiswa okuluncedo kunokwenzeka ngedatha engafezekanga, nje ukuba uyaqonda kwaye uphendule izithuba zayo.

Umele Uqale Phi

I-Assortment optimization inikezela ngelona xabiso liphezulu xa isebenza njengeluphu eqhubekayo - hlalutya ukusebenza, lungisa umxube wemveliso, yenza{1}}evenkileni, yenza umlinganiselo weziphumo, kwaye uphinde. Abathengisi abakha obu buchule ngokufanelekileyo akuyomfuneko ukuba abo batyala imali kuqala kwizixhobo eziphambili kakhulu. Ngabo baqala ngedatha ethembekileyo malunga nokuba i-assortment yabo yangoku isilela phi, kwaye bakhe imikhwa yentlangano yokwenza loo datha ngokuqhubekayo.

Ukuba uqala ekuqaleni, iintshukumo ezine ziyenzeka ngoko nangoko: qhuba isitokhwe kunye nophicotho lwemveliso ye-SKU usebenzisa idatha osele unayo; ukuphonononga iinkcazo zeqela lakho levenkile ngokuchasene nokuziphatha kokuthenga okwenyani kunokuba kucingelwa ukubakho kwamanani abantu; qhagamshela i-e-zero ye-zero{1}}yeziphumo zedatha yokukhangela kuluhlu lwakho lokucwangcisa umsebenzi; kwaye uchaze ukuba zeziphi izigqibo eziziintlobo ngeentlobo ekufuneka zizenzekele xa zithelekiswa nokujongwa kwakhona ngumntu phambi kokubulawa.

Nganye kwezi inokwenziwa phambi kokuba kuthengwe itekhnoloji entsha - kwaye nganye iya kuvelisa ukubonakala okucacileyo apho utyalo-mali lwetekhnoloji luza kuhambisa inaliti.