Iithegi zexabiso leDijithali kwiiVenkile zeMpahla: IsiKhokelo sokuThenga esiSebenzayo

Iileyibhile zeshelufu zombane (ESLs)ukuthengisa iimpahla kusombulula oku ngokuthe ngqo. Iqhagamshelwe kwiqonga eliphakathi, bahlaziya ivenkile{1}}ebanzi ngemizuzwana - ngaphandle kokuchukumisa ihanganga enye. Kodwa ayilulo ulungiso lwendalo yonke, kwaye ukuthengiswa komthengisi kudla ngokutsiba imibuzo efunwa ngabathengisi ngaphambi kokuba bazibophelele kwi-{4}}minyaka emininzi yotyalo-mali lwehardware.

Esi sikhokelo sibandakanya ukuba zeziphi iithegi zexabiso ledijithali zihambisa ngokwenene, apho kukho ubunzima obufihliweyo, kunye nendlela yokuvavanya iinkqubo zendawo yempahla ngokukodwa.

Kutheni ii-ESL eziMgangatho kaninzi zingasebenzi kwimpahla

UninziIinkqubo zelayibhile yeshelufu ye-elektronikizaye zenzelwe igrosari kunye neevenkile zehardware, apho ithegi ihlala ingaguquki kumda weshelufu kwaye imveliso ihlala phambi kwayo. Olo seto lwasemzimbeni alugqithiseli kwintengiso yempahla.

Kwivenkile yempahla, iithegi zihamba ngeempahla zomntu ngamnye. Ziyaphathwa ngexesha lokulinganisa, ukuhamba phakathi kweendawo zokubonisa, kwaye kufuneka zixhonywe kwi-hanger okanye ikliphu kwisitaki esongiweyo. Injongo -iinkqubo ezakhiweyo zeakhawunti yesinxibo yale nto. Ukuba uvavanya abathengisi, lo ngumahluko wokuqala wokuqinisekisa: ngaba ihardware yenzelwe ukuncamatheliswa kwempahla, okanye ngaba le yigrosari ye-ESL ithengiswa kwimarike eyahlukileyo? Ithegi encamathela ngokungathandekiyo, ijonge kwishishini kwi-premium rack, okanye yongeza ubunzima obubonakalayo kwisambatho esikhaphukhaphu yingxaki ye-UX edibanisa amawakawaka e-SKU.

Zeziphi iithegi zexabiso leDijithali ezinokubonisa

Ngokuxhomekeke kwinkqubo, iithegi zingabonisa amaxabiso angoku kunye nokuthengisa, i-SKU kunye nolwazi lobungakanani, ukubala okukhushulwayo, iikhowudi ze-QR ezidibanisa kumaphepha emveliso eyandisiweyo, kunye neendawo zokusebenzisana ze-NFC zokunyaniseka okanye ukukhangela ukuhamba komsebenzi. Ixabiso elisebenzayo ngalinye lixhomekeke kwimeko yakho yosetyenziso - iboutique ene-200 SKUs idinga ubunakho obahlukileyo kunetsheyini ene-4,000.

I-NFC ayiqhelekanga kuzo zonke iinkqubo kwaye ifuna i-premium tag hardware. Iikhowudi ze-QR, ngokuchaseneyo, zinokuboniswa ngamandla kwithegi yesikrini ngokwayo kwaye idityaniswe kuyo nayiphi na i-URL - akukho zixhobo zongezelelweyo ezifunekayo. Uninzi kwi{3}}kwimeko yokusetyenziswa kolwazi lwevenkile, i-QR yanele.I-NFC yongeza impompo{{0}unxibelelwano olusekwengaphandle kokufuna ukuba umthengi avule ikhamera, eyona nto ibalulekileyo kwindawo-zezithuthi zendlela apho isantya siphambili.

Ityala lokuSebenza: Apho ixabiso licace khona

Iiyure zabasebenzi ezigcinwe kumjikelo ngamnye wokwazisa ziyinyani kwaye zinokulinganiswa. Itsheyini lempahla eliqhuba imijikelo emithathu engundoqo yokuphawula ngonyaka - ekupheleni{2}}ko{3}}lokukhutshwa kwesizini, phakathi{4}}iinkuthazo zexesha, kunye nentengiso yeflash - inokuchitha i-15-25 umntu-iiyure{8}}kwindawo nganye ngomjikelo wokutshintshwa kweleyibhile yezandla. Kwiindawo ezilishumi, oko ziiyure ezingama-150–250 zokusebenza ezinokwabiwa kwakhona kumthengi{12}}ojongene nomsebenzi.

Kubathengisi be-omnichannel, inzuzo yongqamaniso ibaluleke ngokulinganayo. Xa ixabiso litshintsha kwiwebhusayithi yakho, iithegi{1} zevenkile kufuneka zihambelane ngokukhawuleza. Uxolelwaniso olwenziwa ngesandla luthetha ukuba kaninzi alukwenzi - kwayeukungangqinelani kwexabiso kwirejista kudala umngcipheko wokuthotyelwa kunye nokungavisisani kwabathengi. Iithegi zeDijithali ezidibanisa ne-POS yakho okanye i-e{1}}iqonga lorhwebo zenza oku ngokuzenzekelayo.

Iteknoloji yokubonisa: E{0}}Inki vs. LCD

Uninzi lwee-ESL ezithengisa iimpahla ezisetyenziswayoe{0}}i-inki ebonisa. I-E{1}i-inki ifundeka kakhulu kuzo zonke iimeko zokukhanya, isebenzisa amandla amancinane (ubomi bebhetri obuyiminyaka eyi-3-7 buqhelekile phantsi kosetyenziso oluqhelekileyo lokuthengisa, ngokutshoE Ink Holdings), kwaye yomelele ngokwaneleyo ukuphatha ukunyakaza kwempahla yemihla ngemihla. I-e{1}i-inki eqhelekileyo isebenza emnyama, emhlophe, nabomvu - yanele ixabiso kunye nokubhaliweyo okusisiseko kwentengiso.

Umbala we-e{0}}i-inki iyafumaneka ngexabiso eliphantsi. Kwiivenkile ezininzi zempahla, ezimnyama{2}ezimnyama{3}}kunye{4}}ezimhlophe zifundeka ngokugqibeleleyo. Phambi kokuba uhlawulele amandla ombala, buza ukuba ingaba ityala lakho lokusebenzisa liyifuna ngokwenene na. Kwishelufu{7}} edge okanye ebonisa usetyenziso lwetafile,Izikrini zebar zeLCDnikezela ngombala opheleleyo kunye namazinga okuhlaziya ngokukhawuleza ngexabiso lokusetyenziswa kwamandla aphezulu.Izinga lokuhlaziya libaluleke kakhulukwiindawo apho amaxabiso atshintsha amaxesha amaninzi ngemini.

UQhagamshelwano: BLE vs. Wi{1}}Fi vs. Sub-GHz

Iiprothokholi ezintathu ezingenazingcingo zilawula imarike, kwaye urhwebo luyinyani.Ukuqonda umahluko phakathi kweBLE, Wi{0}Fi, kunye ne-GHz esezantsingaphambi kokuba iidemos zabathengisi lixesha elichithwe kakuhle. Umahluko wesihloko:

• Ngaphantsi -GHz (irediyo yomnini):Ukungena eludongeni olomeleleyo, ukutsalwa kwamandla aphantsi, okuthembekileyo kwindawo eshinyeneyo yeRF efana namaziko okuthenga. Ifuna indawo yofikelelo kwihardware efakwe-evenkileni. Izantya zohlaziyo ziqhele ukuba yimizuzu emi-5 ukuya kwengama-30 yokutshayela ivenkile epheleleyo - ngokukhawuleza okwaneleyo kuninzi lokuhamba komsebenzi.
• Amandla Aphantsi eBluetooth (BLE):Ngokukhawuleza ngokwe-uhlaziyo lwethegi (imizuzwana ukuya kwimizuzu), uluhlu olufutshane luthetha iindawo ezininzi zofikelelo kwiivenkile ezinkulu. Isebenza kakuhle kwiindawo ezincinci ze-boutique.
• Wi{0}Fi:Uhlaziyo olukhawulezayo, kodwa ukusetyenziswa kwamandla aphezulu kunciphisa ubomi bebhetri kwaye iprotocol ifuneka ngakumbi kwiziseko zonxibelelwano. Ifaneleke ngcono amaxabiso aguqukayo aphendula kumaxabiso akhuphisana nawo ngexesha elikufutshane.

Qinisekisa kwakhona: kwenzeka ntoni xa uqhagamshelo lwe-intanethi lulahlekile? Kwiinkqubo ezininzi, ithegi nganye igcina umxholo wokugqibela ewufumeneyo kwaye iyaqhubeka ukuwubonisa de uxhulumaniso lubuyiselwe. Sukucinga ukuba oku - kuqinisekisa ngokucacileyo.

Ixabisa ntoni kanye kanye - kunye nendlela yokubala i-ROI

Ngokwe -iyunithi yeendleko zehardware ye-e{1}}inki ESLs ziqhele ukuqala ukusuka$3–$8 ithegi nganyeyemigangatho emnyama-kunye{1}}nemiboniso emhlophe, $8–$15 yombala e-i-inki. Unikezelo lwelayisenisi yeqonga leSoftware libaleka malunga ne- $200–$800 ngenyanga kulwabiwo oluncinci ukuya phakathi{8}}lobukhulu. Ufakelo kunye nodibaniso lwePOS - olufuna umsebenzi wophuhliso lwesiko - unokongeza i-$3,000–$15,000 okanye ngaphezulu ngokuxhomekeke kubugcisa bakho.

Isakhelo esingundoqo se-ROI:iiyure zomsebenzi zitshintshwa ngonyaka × iindleko zeyure, kunyeukuncitshiswa kwamaxabiso izehlo × iindleko ngesehlo ngasinye, kunyeukugcinwa kwephepha kunye nezinto eziphathekayo ngonyaka. Kwitsheyini yeendawo ezilishumi-eqhuba imijikelo emithathu engundoqo yokubeka phantsi, ugcino lwabasebenzi lulodwa luhlala luthethelela utyalo-mali lwehardware phakathi kweenyanga ezili-18-24.Ikhaltyhuleyitha yeROI eyakhiweyoinokukunceda ukuba wenze umzekelo woku ngokuchasene nesakhiwo sakho seendleko ezithile.Oku kucazululwa kweendlekoIquka ukuba{0}}ixabiso lethegi nganye libandakanya.

Ingxaki yoHlanganiso - kwaye kutheni ibalulekile kunehardware

Owona mthombo uxhaphakileyo weengxaki zeposi-zokusasazwa ngeenkqubo zethegi yexabiso ledijithali ayiyo hardware - ludibaniso. Ukuba inkqubo ayidibanisi ngokucocekileyo kwi-POS yakho kunye neqonga le-inventri, i-automation ethethelela utyalo-mali ayisebenzi, kwaye ugqiba ngenguqulo ebiza kakhulu yenkqubo ye-manual obuzama ukuyibuyisela.

Ngaphambi kokuba uzinikele kuyo nayiphi na i-hardware, buza abathengisi ngokuthe ngqo:

• Zeziphi iinkqubo ze-POS kunye ne-ERP ozixhasayo ngokwemveli, kwaye zeziphi ezifuna umsebenzi wokudityaniswa kwesiko?
• Ingaba inkqubo yokuseta ukudibanisa ikhangeleka njani, kwaye ithatha ixesha elingakanani?
• Ngaba ungabonelela ngereferensi evela kumthengisi osebenzisa inkqubo yethu yePOS ethile?
• Ngubani olawula umanyano ukuba kukho into eyophula - thina, wena, okanye iqabane{1}}lesithathu?

Iziqinisekiso eziqhelekileyo malunga nokudityaniswa komthungo azanelanga.Ukuthelekisa abavelisi be-ESL kubunzulu bokudibanisa- ingeyiyo nje imiba yehardware - kulapho uvandlakanyo lokwenyani lwenzeka khona. Ukuba umthengisi akakwazi ukubiza iimbekiselo usebenzisa i-POS yakho ethile, yiphathe njengeflegi ebomvu.

Zeziphi iifomathi ezahlukeneyo zokuthengisa ekufuneka zibekwe phambili

Ifashoni ekhawulezayo kunye{0}}nemixokelelwane yeVolume ephezulu

Apha kulapho iithegi zamaxabiso edijithali zihambisa eyona meko ilula yokusebenza. Amandla{1}enokungaxoxiswana ngawo sisantya sosasazo lohlaziyo, umanyano lwePOS oluqinileyo, kunye nolawulo oluthembekileyo olusembindini kwiindawo zonke.Ukuthengisa izisombululo ze-ESLeyakhelwe lemeko-bume beka phambili ezo mpawu. Ukukhutshwa kweleyibhile yeshelufu yedijithali enkulu yeWalmart-eyayichazwa yinkampani esidlangalaleni{3}}njengenyathelo lokulondoloza - ngowona mzekelo ubonakalayo walo mzekelo kwisikali.

Iivenkile ezizimeleyo

Kwimisebenzi emincinci, imathematika ye-ROI ifuna ukujongwa ngakumbi. Iiyure zabasebenzi ezigcinwe kumjikelo ngamnye zincinci, kwaye iindleko zangaphambili zisasazwa kwizinto ezimbalwa. Ingcebiso esebenzayo: sebenzisa i-pilot ye-scoped kwicandelo elinye levenkile iintsuku ezingama-60-90 phambi kokusasazwa ngokupheleleyo. Chaza iimetriki zempumelelo phambi kokuba uqale - iiyure ezigciniweyo kumjikelo ngamnye, ukucutha iimpazamo zamaxabiso, ukubandakanyeka kwabathengi ngeempawu zeQR - kwaye ulinganise ngokuchasene nazo.

Ubunewunewu kunye neFashoni yePremium

Kubathengisi bobunewunewu, amava omthengi ahlala ethwala ubunzima obuninzi kunokusebenza kakuhle. Ithegi ebonisa ukubaliswa kwamabali ebhrendi, ukuvela kwemveliso, okanye iinkonzo zomthengi ezikhethekileyo zinokuphucula ukuva kweprimiyamu yevenkile - kodwa kuphela ukuba uyilo lwehardware lusulungekisiwe ngokwaneleyo ukuba lube kulommandla. Ithegi ebonakalayo engahambelaniyo kwivenkile yodidi yenza umonakalo omkhulu kunephepha.

Imidlalo kunye neZinxibo zaNgaphandle

Abathengisi bezemidlalo baphatha iimveliso ezinobuchwephesha obuntsokothileyo - ubuchwephesha bokusebenza, iitshathi zobungakanani, ubugcisa bemathiriyeli - leyo iithegi zephepha ezingenakunxibelelana. Iithegi zeDijithali eziqhagamshela abathengi kulwazi oluneenkcukacha lwemveliso zilungisa umsantsa wolwazi oluthe ngqo{3}}lokuthengo oluphezulu. Kolu didi, imeko yokusetyenziswa kolwazi ithethelela utyalo-mali kangangoko i-angle yokusebenza isenza.

Ukubaleka uPilot: Yintoni omawuyilinganise

Ngaphambi kokuba uzibophelele ekuhanjisweni ngokupheleleyo,ukuqhuba umqhubi wenqwelomoyayeyona ndlela ithembekileyo yokujongana neengxaki ezilawulwa ziidemos zabathengisi. Umqhubi{1}owenziwe kakuhle kufuneka agqume:

• Umda:Ii-SKU ezingama-50–150 kwisebe elinye zanele ukuvavanya ukusebenza kwenkqubo ngaphandle kokuzinikela okupheleleyo.
• Ubude bexesha:Iintsuku ezingama-60–90, ezithatha ubuncinane umjikelo omnye opheleleyo wokwazisa.
• Iimetrics zempumelelo zichazwe ngaphambili:Iiyure zabasebenzi ngesiganeko sohlaziyo lwexabiso, izehlo zokuchasana kwamaxabiso kwi-POS, ubomi bebhetri ekusebenzeni, izinga lokungaphumeleli kwethegi.
• Uvavanyo loxinzelelo lokudibanisa:Tyhiliza ivenkile epheleleyo{0}}uhlaziyo lwexabiso elibanzi kwaye ulinganise ukuba kuthatha ixesha elingakanani kwithegi nganye ukubonisa utshintsho.
• Ingxelo yabasebenzi:Iqela elisebenzisa iqonga lolawulo mihla le liya kujonga imiba yokusebenziseka engayi kuvunyelwa yidemo.

Nika ingqwalasela enkulu kumahluko phakathi komthengisi{0}ocatshulweyo ngezantya zohlaziyo kunye{1}}nokwenyani ukusebenza kwehlabathi kwivenkile eneendonga zekonkrithi, imigangatho emininzi, okanye izilungiso zesinyithi ezishinyeneyo. Buza elona xesha{3}}lohlaziyo olubi, hayi nje umndilili.

Idijithali vs. Iphepha: Ecaleni-nge{2}}Ecaleni

Ngeenkcukacha ezipheleleyo-zothelekiso lweendleko zomjikelo,olu luthelekiso olusebenzayo lwee-ESL kunye neelebhile zephephaigubungela umfanekiso wokusebenza unyaka wonke. Umahluko wesihloko:

Imibuzo ebuzwa qho

Ngaba iithegi zamaxabiso edijithali ziyifanele ivenkile encinci yempahla?

Kuxhomekeke ekubeni amaxabiso atshintsha rhoqo kwaye ufuna ukugcina-amaxabiso evenkile angqamaniswe nejelo le-intanethi. Kwiiboutiques ezinamaxabiso azinzileyo kwaye akukho bukho be-e{2}}yorhwebo, imathematika inzima. Kwiivenkile eziqhuba intengiso rhoqo okanye ukulawula amaxabiso omnichannel, imeko yomelele nakwinqanaba elincinci. I-pilot yeentsuku ezingama-60 yeyona ndlela ithembekileyo yokuphendula oku kwimeko yakho ethile.

Ingaba iithegi zamaxabiso edijithali zihlala ixesha elingakanani?

Uninzi lwee-hardware ze-ESL zorhwebo zenzelwe ixesha lokusebenza iminyaka emi-5 ukuya kweli-10. Ubomi bebhetri - obahlukileyo kubomi behardware bubonke - buqhuba iminyaka eyi-3-7 kwi-e{7}}imiboniso ye-inki enikwa amandla aphantsi okusebenzisa. Buza abathengisi ngamanani athile, hayi uluhlu lwentengiso.

Ufakelo luthatha ixesha elingakanani?

Ufakelo lweHardware kwindawo enye-yevenkile idla ngokuthatha iintsuku ezi-1–3. Ukudityaniswa kwe-POS kunokuthatha iiveki ezi-2 ukuya kwezisi-8 ngokuxhomekeke kubuchwephesha bakho kunye nethala leencwadi elikhoyo lokudibanisa lomthengisi. Yenza uhlahlo lwabiwo-mali lwexesha lodibaniso ngononophelo - kulapho uninzi lolibaziseko lokusasazwa luqala khona.

Kwenzeka ntoni ukuba uxhulumaniso lwe-intanethi luyehla?

Kwiinkqubo ezininzi, ithegi nganye igcina umxholo wokugqibela ewufumene ekuhlaleni kwaye iqhubeke nokuwubonisa de uqhagamshelo lubuyiselwe. Qinisekisa lokuziphatha naye nawuphi na umthengisi omvavanyayo - sukuyicingela.

Ngaba iithegi zamaxabiso edijithali zingancamathela kwizixhoma zempahla?

Iinkqubo zenjongo-ezakhelwe ukuthengisa iimpahla zibonelela ngefomathi yethegi eyilelwe ngokukodwa ihanger okanye isincamatheliso sikaloliwe. Lo ngumba ongundoqo wokwahlula - qinisekisa ukuba i-hardware yethegi yenzelwe impahla, ayibuyiselwa kwigrosari okanye umxholo wokuthengisa wehardware.

Ngaba i-e{0}i-inki ingcono kune-LCD yeevenkile zempahla?

Kwithegi zempahla nganye, i-e{0}}i-inki iyaphumelela kubomi bebhetri, ubunzima, kunye nokufundeka kuzo zonke iimeko zokukhanya. Kwishelufu-yecala okanye usetyenziso lwetafile apho umbala ogcweleyo okanye izinga lokuhlaziya ngokukhawuleza libalulekile, iLCD ifanelekile ukuyivavanya - ngexabiso leemfuno eziphezulu zamandla kunye nobomi obufutshane bebhetri.

Umgca ongezantsi

Iithegi zamaxabiso eDijithali kwiivenkile zempahla zisombulula iingxaki zokwenyani,{0}ezichazwe kakuhle: ukuchaneka kwamaxabiso, ixesha labasebenzi, ungqamaniso lwe-omnichannel, kunye nomsantsa wolwazi phakathi kwezinto abathengi abanokufikelela kuzo kwi-intanethi xa bethelekisa{1}}evenkileni. Kubathengisi abaqhuba ukukhushulwa rhoqo okanye ukulawula iindawo ezininzi, imeko yomelele. Kwimisebenzi emincinci enexabiso elizinzileyo, umqhubi we-scoped pilot uphendula umbuzo ngokuthe ngqo phambi kokuzinikela okupheleleyo.

Yintoni emisela ukuba ukuphunyezwa kuyaphumelela kunqabile ukuba ibe yi-hardware - kukuba ingaba inkqubo idibanisa ngokucocekileyo ne-POS yakho ekhoyo, nokuba iqela lakho linayo na into eliyifunayo ukuze liyisebenzise. Ukuphonononga ezikhoyoizisombululo zeleyibhile yeshelufu ye-elektronikiokanye uxoxe ngeemfuno ezithile zevenkile yakho,thetha nengcalingaphambi kokukhetha umthengisi.