Ngena kwikhonkco elikhulu levenkile enkulu namhlanje kwaye uya kubonaiileyibhile zeshelufu ze-elektronikiphantse kuyo yonke ishelufa kaloliwe - iziboniso ezingenangcingo zedijithali ezihlaziya amaxabiso ngoko nangoko, ngaphandle kwesincamathelisi esinye esishicilelweyo. Uninzi lwabanini beevenkile ezincinci zegrosari bacinga ukuba itekhnoloji yakhelwe abathengisi abanamaqela azinikeleyo e-IT kunye nohlahlo lwabiwo-mali lwesizwe.
Loo ngcinga ixabisa abaqhubi abancinci ngaphezu kokuba becinga.
I-Legoyo yenze i-ESL kunye neenkqubo zokubonisa ukuthengisa ukusukela ngo-2002, isebenza ngeebrand ezingaphezu kwama-300 kumazwe 40+, kuquka iigrosari ezizimeleyo namatyathanga engingqi. Ipatheni esiyibonayo ngokuqhubekayo: iivenkile ezincinci zihlala zineomeleleItyala leshishini leeleyibhile zeshelufu yedijithali kunamatyathanga amakhulu, kanye kuba amaqela abhityileyo enza iyure nganye yomsebenzi wezandla ubize kakhulu.
Esi sikhokelo sihamba ngamanani okwenyani - ukuba ngawaphi amaxabiso okwenziwa ngesandla, isebenza njani i-ESL yokusasazwa kwivenkile-isikali esincinci, kunye nendlela yokuthatha isigqibo sokuba ingaba utyalo-mali luyavakala na kumsebenzi wakho.
IiThegi zexabiso lePhepha lokwenyani kwiVenkile yeGrosari encinci
Lithatha ixesha elingakanani amaxabiso okwenziwa ngesandla?
Uninzi lweevenkile ezizimeleyo zegrosari zihlaziya amaxabiso ngaphezulu kanye ngeveki. Unyuso lwempelaveki, ukwehla kwemveliso entsha, kunye notshintsho lweendleko zomthengisi zonke zivelisa umsebenzi welebhile - kwaye uhlaziyo ngalunye lufuna umntu aprinte, ahlele, kwaye ahambe ngokwasemzimbeni iipaseji ethatha indawo yeethegi.
Kwivenkile emalunga nee-SKU ezingama-600, uhlaziyo lwexabiso elipheleleyo ludla ngokuthatha abasebenzi ababini iiyure ezintathu ukuya kwezine. Qhuba oko kabini ngeveki kwaye ujonge malunga neeyure ezingama-300-400 zomsebenzi ngonyaka, uzinikele ngokupheleleyo kumsebenzi ongavelisi ngeniso kwaye ungongezi nto kubathengi.
Ngokutsho kweI-US Bureau of Labor Statistics, umvuzo weyure oqhelekileyo wabasebenzi beentengiso ezithengisayo uhlala malunga ne-$ 17- $ 19. Kwezo zilinganiso, iiyure ezingama-350 zonyaka zokubeka amaxabiso abasebenzi zixabisa i-$6,000–$6,{6}} phambi kwexesha elongezelelweyo. Ukulungiselela iHolide kunye notshintsho lwamaxesha onyaka luthanda ukuba lelona leyibhile inzima{8}}kumaxesha okutshintsha, nto leyo kanye kanye xa iiyure zabasebenzi kunzima ukuzifumana.
Iindleko ezingacacanga
Ixesha labasebenzi lelona ndleko libonakalayo, kodwa amaxabiso okwenziwa ngesandla adala iingxaki ezidityanisiweyo ezingafane zivele kumgca womgca. Uthelekiso olusebenzayo lwexabiso lephepha kunye neendlela zedijithali ekuhambeni kwexesha, jonga ulwahlulo lwethu lweiilebhile zephepha vs. iindlela ezizezinye zombane.
- Iimpazamo zamaxabiso.Xa iithegi zibekwe ngesandla kumakhulu ee-SKUs, ukungalingani kuyenzeka. Ithegi kwishelufu engalunganga okanye uhlaziyo oluphosiweyo ludala ukungafani phakathi kwexabiso leshelufu kunye nokuphuma kwePOS. Kwiindawo ezininzi, umthengi ohlawuliswa ngaphezulu kwexabiso leshelufu ebonisiweyo unelungelo lolungiso phantsi komthetho wokhuseleko lwabathengi - iziphumoiimpazamo zokubonisa ixabisoukusuka kwizibophelelo zembuyekezo ukuya kwizaziso zolawulo.
- Shicilela kunye nenkunkuma yezinto eziphathekayo.Ngokwe -iindleko zoshicilelo lweleyibhile zincinci, kodwa kumawakawaka otshintsho lweleyibhile ngonyaka ziyadibanisa - kwaye yonke ibeyinkunkuma.
- Ukuziphatha kwabasebenzi kunye nokutshintsha.Imisebenzi yezandla ephindaphindwayo isoloko ichazwa njengomqhubi wokungoneliseki kwabasebenzi. Kwivenkile encinci apho ukubuyisela ilungu leqela elinye kubiza ixesha kunye nemali yangempela, i-turnover ibiza kakhulu kune-akhawunti yabanikazi abaninzi.
Ii-ESL zizenza njani amaxabiso kunye nokunciphisa iimpazamo kwiiVenkile eziNcinane zeGrosari
Iileyibhile zeshelufu ze-elektronikiNgamacingo e{0}iphepha okanye iziboniso zeLCD ezikhwela ngqo kwiishelufa zakho ezikhoyo. Banxibelelana nenkqubo yolawulo esembindini nge-Wi{2}}Fi yevenkile yakho okanye irediyo ezinikeleyo{3}}isango lokuvaleka, ixabiso elitsalayo kunye nedatha yemveliso ukude.
Xa ixabiso litshintsha, ulihlaziya kanye kwisoftware. Ngaphakathi kwemizuzu, yonke ileyibhile enxulumeneyo ibonisa ixabiso elitsha - i-aisle ebandayo, icandelo lesikhenkcisi, indawo yemveliso entsha. Akukho mgca wokushicilela, akukho kuhlelwa, akukho ndledlana yokuhamba. Ngenxa yokuba idatha yeleyibhile ingqamanisa ngokuthe ngqo kumthombo ofanayo nePOS yakho, amaxabiso eshelufu kunye namaxabiso okuphuma ahlala elungelelene ngokuzenzekelayo. Abasebenzi abathe bachitha isiqingatha sotshintsho kwiileyibhile ngaphambili banokuphinda babuyisele elo xesha kwinkonzo yabathengi kunye nokubuyisela kwakhona umsebenzi - ochaphazela indlela abantu abafumana ngayo ivenkile yakho.
Ngaba i-ROI Yongeza kwiVenkile yokutya?
Imeko yeendleko ezisebenzayo
La manani angezantsi luqikelelo lweshishini, hayi isicatshulwa esisesikweni. Iindleko ezizizo ziyahluka ngomthengisi, ukubalwa kwe-SKU, i-hardware spec, kunye nemarike yabasebenzi yasekhaya. Zisebenzise njengesakhelo.
| Into yexabiso | Inani eliqikelelweyo lonyaka |
|---|---|
| Umsebenzi wamaxabiso okwenziwa ngesandla (600 SKUs, 2× ngeveki) | $5,500–$7,000 |
| Shicilela kwaye uleyibhelishe iindleko zemathiriyeli | $300–$600 |
| Izehlo zokuthotyelwa kunye neengxabano zamaxabiso | Uguquguquko - luqikelelwa ngaphantsi |
| Inkqubo ye-ESL (i-hardware + software, i-amortized ngaphezulu kweminyaka esi-7) | $1,800–$3,500 (uqikelelo lweshishini) |
| Ugcino oluqikelelweyo lonyaka | $3,500–$6,000+ |
Ixesha lentlawulo leenyanga ezili-18–36 lixhaphakile ukuxelwa kwiivenkile ezikolu luhlu - mfutshane kwimisebenzi eqhuba rhoqo unyuselo okanye ukuhlawula ngaphezulu{3}}ixesha elongezelelweyo eliphakathi. Ukujonga nzulu ukwenza imodeli yevenkile yakho, iIsikhokelo sokubala se-ESL ROIkwayeUcazululo oluneenkcukacha lweendlekogubungela izinto eziphambili.
Yintoni eqhuba ityala le-ROI phezulu okanye phantsi
- Ubalo lwe-SKU.Iivenkile ezinee-SKU ezingaphantsi kwama-200 kunye namaxabiso azinzileyo azifane zibone imeko eyomeleleyo{1}} ii-SKU ezinohlaziyo oluqhelekileyo ngabona bagqatswa banamandla.
- Ukunyusa rhoqo.Ukumakishwa okungaphezulu kuthetha ukonga imali yabasebenzi ngokukhawuleza.
- Amazinga emivuzo yasekuhlaleni.Iindleko zabasebenzi eziphezulu zifinyeza ifestile yokubuyisela.
- Umthamo wokonakala.Amacandelo amatsha napholileyo afuna olona hlaziyo lweleyibhile rhoqo kwaye ahlala ehambisa elona candelo likhawulezayo-inqanaba le-ROI.
- Izinga lemposiso yangoku.Ukuba ukuchasana kwamaxabiso sele kubuyisela imali okanye ukungqubana kwabathengi, i-ESL iyayiphelisa loo ndleko ukususela kusuku lokuqala.
Yintoni omawuyijonge xa ukhetha iNkqubo ye-ESL kwiVenkile encinci
Iimpawu zehardware ezibalulekileyo kwesi sikali
- Bonisa uluhlu lobungakanani.Inkqubo ephathekayo igubungela i-intshi ye-1.5-2 yeethegi ze-shelf edge edge ukuya kwi-4-7 intshi kumacandelo okuvelisa kunye ne-endcap promotions. 'YabonaUlungelelwaniso lwe-ESL yeemeko zegrosariulungelelwaniso lobungakanani obuqhelekileyo.
- Ubomi bebhetri.E-ielebhile zephepha zisebenzisa amandla kuphela xa umxholo utshintsha. Iileyibhile zomgangatho zinikwa umlinganiselo weminyaka eyi-5-10 phantsi kwesiqhelo sohlaziyo lwegrosari - qinisekisa imijikelo ekalikiweyo yokwenyani, hayi nje amabango okuthengisa.
- Ukalo lwe-IP kunye nobushushu bokusebenza - iimpawu ezimbini ezahlukeneyo.IP65 igubungela uthuli kunye nokumelana nejethi yamanzi, ifanelekile kumacandelo ambient kunye namatsha. Iipaseji zesikhenkcisi nazo zifuna ubushushu bokusebenza obulinganisiweyo obuyi- - 20℃okanye -25℃. Ileyibhile enikwe umlinganiselo we IP65 ayinikwanga ngokuzenzekelayo amaqondo obushushu angaphantsi kweqanda. Jonga zombini xa ukhankanya ihardware yogcino olubandayo.
- Inkqubo yonxibelelwano.Iisistim ze-ESL zisebenzisa i-2.4 GHz Wi{1}Fi, i-Sub-GHz irediyo, okanye iBluetooth yaMandla aPhantsi- nganye inoluhlu olwahlukileyo, uphazamiseko, kunye neeprofayile zeendleko zesango. Jonga uthelekiso lwethu lweIBluetooth vs. Wi{1}Fi vs. Sub-GHz ESLukuthelekisa iprothokholi elungileyo kubeko lwevenkile yakho.
- Hlaziya isantya.Kwiivenkile ezisebenzisa imarkdowns zemihla ngemihla, inkqubo kufuneka ihlaziye zonke iilebhile kwimizuzu embalwa. 'Yabonaizinga lokuhlaziya kunye nokusebenza kokubonisaiingcinga ngaphambi kokwenza.
Imibuzo emine yokubuza nawuphi na umthengisi phambi kokuba usayine
- Zeziphi iinkqubo zePOS ozidibanisayo nemveli - yeyam kolu luhlu?
- Ngubani ongumnini wolondolozo lohlanganiso xa isoftware yam yePOS ihlaziywa?
- Ingaba ukuseta kudinga ntoni ekupheleni kwam - ongeyena{1}}umphathi wevenkile onobuchule unokuyiphatha?
- Ngaba unokubonelela ngereferensi yomthengi kwisayizi yevenkile efanayo kunye noqwalaselo lwePOS?
Ekufakeni: kwivenkile ye-500–800 SKU,ukuba inkqubo ibandakanya ntoniyi-2–4 yamasango angenazingcingo axhonywe eluphahleni, iilebhile zikrwelwe kwiintsimbi zeshelufa ezikhoyo, kunye noqhagamshelo lwesoftware kwidatha yakho yamaxabiso - idla ngokugqityezelwa ngosuku olunye ukuya kwezimbini ngesiqingatha{3}} sosuku loqeqesho lwabasebenzi.
Xa i-Electronic Shelf Label System i - kwaye Ayiyiyo - iFit Right
I-ESL ayisiyiyo intshukumo efanelekileyo kuyo yonke ivenkile encinci yegrosari ngoku. Olu luhlu lunceda ukucacisa apho umi khona:
- Uhlaziya amaxabiso ngaphezulu kanye ngeveki ngokomndilili
- Ivenkile yakho iphethe ii-SKU ezingama-300 okanye ngaphezulu
- Uthengisa imveliso entsha, ubisi, okanye izinto ezibolayo ezinophawu oluthe rhoqo
- Ukhe wahlangabezana neengxabano zokuphuma okanye izaziso zokuthobela ezinxulumene namaxabiso eshelufu
- Uhlawula ixesha elongezelelekileyo ukuze ugqibezele utshintsho lweleyibhile ngaphambi kweempelaveki okanye ngeeholide
- Utshintsho lwabasebenzi luphezulu kunokuthanda kwakho
Ukuba ezine okanye ngaphezulu kwezi ziyasebenza, ityala le-ROI lifanele ukuphononongwa ngokunzulu. Ukuba zimbini okanye zimbalwa ziyasebenza - ngakumbi ukuba i-SKU ibalo ingaphantsi kwama-200 kwaye amaxabiso awafane atshintshe - izibalo ziba buthathaka. Inqanaba-lovavanyo lwenqanaba elivala indlela yakho entsha yindlela esezantsi{6}}yomngcipheko wokuvelisa idatha yosetyenziso lokwenyani phambi kokwenza ukhuko olupheleleyo.
I-ESL yongeza ixabiso elilinganiselweyo kwiimeko ezithile: iivenkile zexesha elithile{0}}eziphezulu, imisebenzi enamaxabiso azinzileyo, okanye iivenkile apho umsebenzi wangoku wexabiso uwela ngaphantsi kweeyure ezimbini ngeveki. Ukubona indlela abanye abaqhubi begrosari abazimeleyo abaye bafikelela ngayo kwesi sigqibo, kubandakanywa nabo baqale ngendlela enye,gcina-imeko yokucazululwa kwinqanabanika umxholo oluncedo.
Ndiyaqalisa
Elona nyathelo lokuqala liluncedo linani elicacileyo lokuba yeyiphi na amaxabiso okwenziwa ngesandla abiza ivenkile yakho. Landela umkhondo iiyure zabasebenzi kwileyibhile{1}}imisebenzi eyeleleneyo kwiiveki ezintathu ukuya kwezine, phinda-phinda ngeendleko zakho zokusebenza zeyure ezigcweleyo, kwaye wenze njalo ngonyaka. Elo nani liba sisiseko sakho esinyanisekileyo sokuvavanya nayiphi na isicatshulwa somthengisi.
Uninzi lwabavelisi be-ESL abaziwayo bayakubonelela ngolingo - ulingo oluncinci{1}}kwindawo enye okanye ezimbini - phambi kokuba uzibophelele kukusasazwa okupheleleyo. Ukuba umthengisi akayi kubonelela ngomqhubi okanye umthengi wereferensi kwisikali sevenkile esithelekisekayo, kubalulekile ukuqaphela. UkuphononongaIzisombululo ze-ESLeyenzelwe abazimeleyo kunye nabaqhubi begrosari, okanye ukucela ikowutingokusekwe kubalo lwe-SKU yevenkile yakho kunye nobeko, iqela le-Legoyo belisebenza kunye -nefomati yokuthengisa encinci ukusukela ngo-2002.
Imibuzo ebuzwa qho
Zixabisa malini iilebhile zeshelufu zombane kwivenkile encinci yegrosari?
-ngehardware yeleyibhile iqhele ukusebenza ukusuka kwiidola ezimbalwa kwi-e{1}}ithegi zephepha ukuya kwi-$15–$25 kwiiyunithi ezinkulu okanye ezizodwa. Kwivenkile ye-600-SKU, iindleko zenkqubo iyonke ehlawulweyo kubomi obusebenzisekayo behardware ngokubanzi ithelekisa ngokuncomekayo ngokuchasene neendleko eziqhubekayo zokubeka amaxabiso abasebenzi. Kubayokwenyani-idatha yexabiso lokusasazwa kwehlabathikuzo zonke ezibekwe kwigrosari ye-SMB, ulwahlulo lugubungela oko kuhlawulwa ngabaqhubi. Soloko ucela iikowuti ezibalulwelweyo kubaboneleli ababini ubuncinane kwaye ubuze malunga nemirhumo yobhaliso lwesoftware.
Ufakelo lwe-ESL luthatha ixesha elingakanani?
Kwivenkile ye-500–800 ye-SKU, ukuseta okokuqala ngokuqhelekileyo kuthatha usuku olunye ukuya kwezimbini: ukunyuswa kwamasango, ukusika iilebhile kwiintsimbi zeshelufu, kunye nokudibanisa iqonga kwidatha yakho yamaxabiso. Uqeqesho lwabasebenzi kwisoftware yolawulo ludla ngokuthatha isiqingatha{3}} sosuku.
Ngaba iilebhile zeshelufu ze-elektroniki zisebenza kunye neenkqubo ezikhoyo zePOS?
Uninzi lwamaqonga e-ESL anamhlanje adibanisa kunye neenkqubo eziqhelekileyo ze-POS zokuthengisa nge-API okanye utshintshiselwano lwefayile olucwangcisiweyo. Umbuzo ophambili ngowokuba ngubani ogcina udibaniso xa iPOS yakho ihlaziya. Buza umboneleli wakho ngokuthe ngqo ukuba zeziphi iinkqubo abazixhasayo ngokwemveli kunye nokuba ukugcinwa kohlanganiso oluqhubekayo luphethwe kwicala labo.
Buthini ubomi bebhetri obuqhelekileyo beleyibhile yeshelufu yombane?
E-ielebhile zephepha zisebenzisa amandla kuphela xa isiqulatho sitshintsha utshintsho, sisenza ukuba sisebenze. Uninzi lweempawu ze-e{2}}ielebhile zephepha zithelekelelwa kwiminyaka eyi-5-10 phantsi kweereyithi zohlaziyo lwegrosari eqhelekileyo. Iileyibhile zeLCD ezisetyenziswa kwiindawo zokuthengisa zisebenzisa amandla amaninzi kwaye zifuna amandla eentambo okanye inkonzo rhoqo. Ngothelekiso lobugcisa, jonga yethuLCD vs. e{1}}isikhokhelo se-inki.
Ingaba iilebhile zeshelufu zombane zingasetyenziswa kumacandelo efriji?
Ewe, kodwa ufuna ihardware ekhankanyiweyo kuloo ndawo. Jonga iinkcazo ezimbini ezizimeleyo: umlinganiselo we-IP (IP65 okanye ngaphezulu kuxhathiso lokufuma) kunye noluhlu lobushushu obusebenzayo (oluqhelekileyo lulinganiswe ukuya ku--20℃okanye -25℃for commercial freezers). Ileyibhile elinganiswe nge-IP65 ayinikwanga ngokuzenzekelayo amaqondo obushushu angaphantsi kwe-zero - qinisekisa zombini kunye nomthengisi wakho phambi kokuba u-odole ihardware yeendawo zokugcina ezibandayo.
Bubuphi ubuncinci besayizi yevenkile eyenza i-ESL ixabiseke?
Akukho buncinci buncinci, kodwa iivenkile ezinee-SKU ezingaphantsi kwama-200 kunye notshintsho lwexabiso olungaqhelekanga (ngenyanga okanye ngaphantsi) alufane lubone imeko ye-ROI eyomeleleyo. Owona mahluko ubalulekileyo kumaxabiso aphindaphindwayo, hayi ubungakanani bevenkile - igrocer encinci ekhethekileyo eqhuba imihla ngemihla ingabona imbuyekezo ekhawulezayo kunevenkile enkulu yempahla eyomileyo enamaxabiso azinzileyo. Icandelo-inqanaba lokulinga indlela yindlela esezantsi-yomngcipheko wokuvelisa idatha yokwenyani phambi kokukhutshwa okupheleleyo.
