Imele ntoni i-POP kwiNtengiso?

NgoJuni ka-2024, iWalmart yenze isibhengezo esathumela i-ripples kwishishini lokuthengisa: bakhupha iileyibhile ze-electronic shelf kwiivenkile ezingama-2,300 ngo-2026-leyo malunga nesiqingatha sayo yonke indawo yase-US.

Amanani asemva kwesi sigqibo abalisa ibali. Ivenkile enye yeWalmart ithwala ngaphezulu kweemveliso ze-120,000. Phambi kweelebhile zedijithali, ukuhlaziya amaxabiso kwivenkile yonke kuthathe unxulumano malunga neentsuku ezimbini. Ngoku? Iimpompo ezimbalwa kwi-app ephathwayo, kwaye yonke ileyibhile kwisakhiwo ihlaziya ngemizuzu.

U-Greg Cathey, i-SVP ye-Walmart yeNguqu kunye ne-Innovation, akazange athethe amazwi: "[Ii-DSL] ibingumdlalo-itshintshile kwaye [yenza lula] imisebenzi yemihla ngemihla yamaqela ethu evenkile."

Kodwa nantsi into eyenza oku kube nomdla kuye nabani na oqhuba umsebenzi wokuthengisa: ngokutsho kophononongo lukaDisemba 2022 lweForrester Consulting, inkqubo ye-ESL izihlawulela ngokufanelekileyo kwiinyanga ezili-18 kwaye ivelise i-ROI yeminyaka emihlanu ye-277 ekhulwini.

Ayingomsebenzi wokuchwetheza lowo. 277%.

Ke yintoni kanye kanye intengiso yePOP, kutheni le nto ibalulekile kangaka, kwaye yintoni etshintshileyo kule minyaka imbalwa idlulileyo eyenza abathengisi abakhulu emhlabeni bahambe ngolunya?

I-POP vs. I-POS

Ndiza kugcina le mfutshane kuba ngokunyanisekileyo, ilula kunokuba amanqaku amaninzi ayenza ivakale.

Yicinge nje ngevenkile yokutyela. I-POP yibhodi yemenyu enefoto yebhega enejusi eyenza ukuba ulambe. I-POS yirejista yemali ethatha i-$ 12 yakho. Enye ikwenza uyifune. Omnye uthatha imali yakho.

Yiloo nto kanye ekhoyo kuyo. Ukuba awukhumbuli enye into: I-POP imalunga nesigqibo. I-POS imalunga nentengiselwano.

Amanani aMakakwenze ukuba Uthathele ingqalelo

Kulungile, masithethe malunga nokuba nayiphi na kwezi zinto ibalulekile-kuba ndiyazi ukuba awuzelanga ithiyori. Ufuna ukwazi ukuba i-POP ihambisa inaliti.

I-POPAI (ngoku iNdlela yokuThenga iziko) ilandele indlela yokuziphatha yabathengi ukusukela ngo-1965. Uphononongo lwabo lwe-Mass Merchant Shopper Engagement luka-2012 luqwalasele abathengi abangaphezu kwama-2,400, kwaye nantsi into abayifumeneyo:I-76% yezigqibo zokuthenga zenziwe{1}}evenkileni, kungekhona ngaphambi kokuba abathengi bangene emnyango.

Ngo-2014, elo nani liye lenyuka82%kwimijelo yabarhwebi abaninzi. URichard Winter, umongameli we-POPAI, wathetha into enamathele kum: "Nangona sasilindele ukuba abanye abathengisi abaninzi balinde de kube ngumzuzu wokugqibela ukuba bathathe isigqibo sokuthenga, sothuka ngokwenene ukufumanisa ukuba i-82% yezigqibo zokuthenga zenziwe evenkileni."

Mayitshone loo nto umzuzwana. Ngaphezulu kwe-8 kwezili-10 ezithengwayo zisaza kubanjwa xa umntu engena kwivenkile yakho. Yonke loo mali echithwe kwiintengiso zeTV, imidiya yoluntu, amaphulo empembelelo{4}}ingenisa abantu emnyango, ngokuqinisekileyo. Kodwa isigqibo sokwenene? Oko kwenzeka kwishelufu.

Kwaye ayisiyiyo imivalo yeelekese kunye neetshungama esithetha ngazo. Uphononongo lwePOPAI lwahlulahlulwe ngokodidi:

Iilekese & nentlaka: 89% kwi-ixabiso lesigqibo sevenkile

Ukhathalelo lwesikhumba: 83%

Izibonelelo zezilwanyana zasekhaya: 81%

Iwayini neziselo ezinxilisayo: 79%

Neendidi onokucinga ukuba abantu baphande ngaphambili-ngokhathalelo lwesikhumba, ukutya kwezilwanyana zasekhaya{1}}kusenezigqibo ezinkulu-zevenkile.

Nali elinye inani endilifumana linika umdla: xa isiboniso esinophawu oluthile sasikhona-kwivenkile, phantseI-1 kwezi-6 ezithengiweyokolo didi waya kuloo brand. Akunjalo ngenxa yokuba imveliso yayingcono. Akunjalo ngenxa yokuba yayixabiso eliphantsi. Kanye ngokuba kwakunjalokubonakala ngendlela eyiyo.

Kutheni i-POP iSebenza: IPsychology onokuyisebenzisa ngokwenene

Kulungile, ngoko idatha ithi i-POP ibalulekile. Kodwangoba? Yintoni eyenzekayo kwingqondo yomthengi eyenza umboniso okanye uphawu lutshintshe ukuziphatha kwabo?

Ndizakophula oku kube ziindlela ezimfutshane ezithathu ezithathwa ngabathengi{0}}kwaye okona kubaluleke kakhulu, ungayilwa njani iPOP yakho ukuze isebenze ngezi ndlela zimfutshane endaweni yokuchasene nazo.

UkuNcitshiswa komthwalo wokuqonda

I-avareji isuphamakethi yaseMelika ithwala kwindawo ethile phakathi kwe-30,000 kunye ne-50,000 ye-SKUs. Cinga ngaloo nto okomzuzwana. Amashumi amahlanu amawaka eemveliso ezahlukeneyo, zonke zikhuphisana ngokuqwalaselwa.

Ingqondo yakho ngokwasemzimbeni ayikwazi ukuyivavanya nganye. Ayonqeni{1}}isebenza phantsi kwemiqobo. Ke yenza ntoni? Iyaqhatha. Ijonga imiqondiso ethi "le ikufanele ukuhoywa kwakho" kwaye ayihoyi yonke enye into.

Yintoni ebaluleke njengomqondiso?

Ukuchaphaza kombala ogqabhuka kwindawo eyingqongileyo

I-callout yexabiso elikhulu kunezinye

Nyakazisa-nantoni na ehambayo

Indawo-inqanaba leliso lifumana 35% ingqwalasela engaphezulu kuneshelufu esezantsi

Uphononongo luka-2019 olupapashwe kwiIjenali yokuThengisaufumene into enomdla. Iivenkile eziphumeze imiqondiso ecacileyo yolawulo olubonakalayo{1}}kakhulu, iyenza icace into emazijongwe kuqala{2}}ibone abathengi bechithaI-23% yexesha elincinci lokukhangela. Kodwa nanku umkhabi: kwaxelwa aba bathengiamanqaku okwaneliseka aphezulu, kwaye ngokweneneuthenge ngaphezulu.

Ayikokuphikisana oko. Bathenga ngakumbi kuba babengadinwa kukukhangela. Babevuya ngakumbi kuba ukuthenga kwakuvakala kulula.

Olu luhlengahlengiso olubalulekileyo: iPOP elungileyo ayikokuqhatha abantu ukuba bathenge izinto abangazifuniyo. Imalunga nokunceda abantu aboyisiweyo bajonge ukhetho ngokufanelekileyo. Xa unciphisa umthwalo wokuqonda, unikezela ngenkonzo.

Ke oku kuthetha ntoni kwiziboniso zakho?

Musa ukongeza ulwazi oluninzi. Yisuse.Yonke into ekwiPOP yakho kufuneka ifumane indawo yayo. Ukuba unethegi enelogo, igama lemveliso, ixabiso, ikhowudi yebhakhowudi, umyalezo wokwazisa, kunye nesilandulo esisemthethweni{1}unezinto ezininzi kakhulu. Iliso lomthengi liza kubhampa ngenxa yokuba akukho luhlu, akukho nto icacileyo "jonga apha kuqala."

Yenza ukuphazamiseka okubonakalayo.Umboniso wakho kufuneka ujongeke ngokwahlukileyo kwindawo ekujikelezileyo ukuze ubhalise njengophawu. Umbala ofanayo neshelufu? Ayibonakali. Ubungakanani obufanayo nayo yonke enye into? Ayibonakali. Ufuna umahluko.

Inqanaba lamehlo yi-real estate. Yisebenzise ngobulumko.Ukuba uhlawulela indawo yeshelufu yepremiyamu, musa ukuyichitha kwimveliso ezithengisayo. Beka umsitho wakho omtsha apho. Beka eyona nto yakho -yomda omkhulu apho. Beka into efuna uncedo apho.

Ilahleko Ukucaphuka

Nali inani elisamangalisa abantu abaninzi: abantu bava intlungu yokuphulukana nentokabini ngokuqathanjengolonwabo lokuzuza into enye.

Oku ayikokuthengisa. Isuka kumsebenzi ka-Kahneman no-Tversky kwi-Prospect Theory{1}baphumelele iBhaso leNobel ngayo. Uphando luye lwaphindwa ngamakhulu amaxesha kwiinkcubeko ezahlukeneyo kunye neemeko.

Kuthetha ukuthini oku kwindawo yokuthengisa?

Kuthetha ukuthi "Gcina i-5 yeedola" kwaye "Ungaphoswa yi-5 yeedola kwi-savings" ayingomyalezo ofanayo. Baziva bahluke ngokupheleleyo kwingqondo yomthengi.

"Gcina i-$5" yinzuzo. Ukucima. Yinto entle.

"Ungaphoswa yi-$5 kugcino{1}namhlanje kuphela" yilahleko enokubakho. Ingqondo yakho ifundeka ngolu hlobo: ukuba andenzi nto, ndilahlekelwa yinto. Kwaye loo nto idala ukungonwabi kwenyani-ixhala eliphantsi-elingasombululekiyo de uthenge into okanye uhambe.

Ngoku, ndifuna ukuqaphela apha kuba le nto ingasetyenziswa kakubi. Ukuba lonke uphawu kwivenkile yakho luyakhwaza "IXESHA OMDE! UNGAPHOSWA!" iyayeka ukusebenza. Abathengi bayayivula, okanye okubi ngakumbi, baziva bekhohliwe kwaye baphelelwe kukuthenjwa.

Undoqo kukungqala kunye nokunyaniseka.

"Namhlanje kuphela" kufuneka eneneni ibe namhlanje kuphela

"Ngelixa unikezelo lusekho" kufuneka luvele kuphela xa unikezelo lunqongophele ngokwenene

"Ithuba lokugqibela" lithetha ukuba eneneni lithuba lokugqibela

Xa usebenzisa ungxamiseko ngokunyaniseka, kusebenza kakuhle kuba unceda abantu ngokwenyani benze isigqibo abanokuthi basibeke kwelinye icala. Xa uyisebenzisa ngokunganyanisekanga{1}uqhuba "intengiso yokugqibela" iimpawu zeenyanga ezintathu ngokuthe ngqo{2}}uqeqesha abathengi bakho ukuba bangakuhoyi.

Amanani aphathekayo abetha iipesenti."Gcina i-$ 15" iirejista ngokukhawuleza kuno "Gcina i-15%. Imali yedola ibonakala ngokukhawuleza; ipesenti ifuna izibalo zengqondo. Ukuba wenza isaphulelo sepesenti, ubuncinane yongeza imali yedola: "15% isaphulelo - Gcina i-$ 15 kule nto."

Imihla ebekiweyo kufuneka icace."Ixesha elilinganiselweyo" alithethi nto kwakhona. "Iphela ngeCawa 6PM" ithetha into. Ukuba usebenzisa imiqondiso yedijithali, bonisa ukubala okwenyani. Ivakala imnandi, kodwa idatha ibonisa ukuba iyasebenza{4}kuba yenza umhla wokugqibela.yokwenyani.

Kutheni iithegi "zaBathengisi abagqwesileyo" bafanele ubunzima babo kwiGolide

Xa abathengi bengaqinisekanga{0}}kwaye uninzi lwabathengi bengaqinisekanga malunga neemveliso ezininzi{1}}bakhangela imikhondo malunga nento eyenziwa ngabanye abantu.

Asiyondlela yokuziphatha yeegusha le. Kusengqiqweni ngokwenene. Ukuba awunalo ulwazi olugqibeleleyo malunga nemveliso, kwaye unokubona ukuba amawaka abanye abantu bayikhethile, yidatha eluncedo ngokwenene.

"Umthengisi ongcono" iithegi ziyasebenza. "Abasebenzi Khetha" iithegi ziyasebenza. "#1 kudidi" iithegi ziyasebenza. Uphononongo kunye neenkwenkwezi zisebenza.

Iphepha elisebenzayo leSikolo soShishino saseHarvard ka-2021 livavanye oku ngemiboniso yewayini. Iibhotile ezibhalwe "Ezona zidumileyo kwiVenkile" zabona aI-13.6% yokunyusa intengisongokuchasene nolawulo olungabhalwanga. Iwayini yayifana.

Leyo yi-13.6% yokuphakamisa ukusuka kwisiqwenga sephepha kunye namagama ambalwa. Akukho saphulelo. Akukho kubekwa okukhethekileyo. Umqondiso nje othi "abanye abantu bakhetha oku."

Kodwa nantsi indawo apho abathengisi abaninzi beyimosha khona le nto: babeka iithegi ezithi "Oyena Mthengi" kuyo yonke into, okanye bazibeka kwizinto ezingathengiswa kakhulu, okanye babeka "Staff Pick" ngaphandle kokubonisa.leyoumsebenzi okanyengobabayichola.

Ubungqina bezentlalo busebenza kuphela xa buthembekile. Umzuzu abathengi babona ukuba "uMthengisi oBalaseleyo" liqhinga nje lokuthengisa kunedatha yokwenyani, iyayeka ukusebenza.

Cacisa."Umthengisi ongcono" kulungile. "Oyena mthengisi- 2,847 ithengiswe kule nyanga" ingcono. "Ukhetho lukaSarah - Ndilusebenzisa qho kusasa" lungcono nangakumbi kuba lulomntu kwaye lungqale.

Sebenzisa ukunqongophala ngononophelo."Zi-3 kuphela eziseleyo kwisitokhwe" bubungqina obunamandla bentlalontle kuba oko kuthetha ukuba abanye abantu bebeyithenga. Kodwa ukuba ishelufu ihlala ibonisa "Zi-3 kuphela ezishiyekileyo" iinyanga ziphela, wophule ukuthembana.

Uphononongo lubalulekile, nakwiivenkile eziphathekayo.Abathengisi abangakumbi ngoku bashicilela imilinganiselo yeenkwenkwezi kwaye baphonononge iziqwengana kwiithegi zeshelufu. Ivakala ngathi liqhinga lakwi-intanethi, kodwa iyasebenza nakwiivenkile zenyama{1}}kuba ifana nengqondo. Abantu bafuna ukwazi ukuba abanye abantu babecinga ntoni.

I-IKEA, i-ALDI, kunye nento abayibonayo ngokwenene

Mandabelane ngento endicinga ukuba iyaphoswa xa abantu behlalutya ezi nkampani.

Wonke umntu uthetha malunga ne-IKEA's showroom layout kunye nengqiqo "yendlela yokunyanzeliswa." Kodwa ayisosifundo sokwenyani sokuthengisa iPOP. Isifundo sokwenyani sikumaxabiso azo.

Ngexesha elizayo xa ukwi-IKEA, jonga ngokusondeleyo kwindlela ababhala ngayo ulwazi lwemveliso. Awuyi kubona:

"Iyunithi yeShelf ye-KALLAX - Ibhodi yeParticle enomphetho we-laminate, 77x147 cm"

Uya kubona into efana nale:

"Ekugqibeleni, indawo yazo zonke ezo ncwadi ugcina intsingiselo yokufunda. KALLAX. $ 69."

Okanye kumboniso webhedi:

"800 inani lemisonto. Kuba uchitha isithathu sobomi bakho ulele{2}}ungakhululeka."

Le yingxaki{0}}isisombululo sokukhuphela kwishelufu. Abadwelisi iimpawu. Bavuma ukuphoxeka umthengi esele enalo kwaye ngoko nangoko banikezela ngemveliso njengesisombululo.

Oku kusebenza ngenxa yokunciphisa umthwalo wokuqonda{0}benza umsebenzi wengqondongenxaumthengi. Endaweni yokwenza ukuba ucinge ukuba kutheni ungafuna iyunithi yeshelufu, bayakuxelela: "Uneencwadi ezifumbayo. Nasi isisombululo."

I-ALDI yenza ngokuchaseneyo{0}}kwaye isebenza ngokufanayo kubaphulaphuli bayo.

Iimpawu ze-ALDI ziphantse zalula ngokukhohlakeleyo. Amanani amakhulu amnyama. Ukuthelekiswa kwexabiso ngokuthe ngqo phakathi kweleyibhile yabo yabucala kunye neempawu zelizwe. Akukho mifanekiso yendlela yokuphila. Akukho kopi ekrelekrele. Nje:

"ALDI SimplyNature Almond Butter: $ 4.99. I-Brand yeSizwe: $ 8.49. Izithako ezifanayo. Khangela ileyibhile."

Kutheni oku kusebenza? Kuba oyena mthengi we-ALDI sele ezikhethe ngokwakhe-njengexabiso-umthengi onolwazi. Akukho mfuneko yokuba baxolelwe ukuba ixabiso eliphantsi lingcono-bangene kwi-ALDI ngokuchanekileyo kuba sele beyikholelwa loo nto. Into abayifunayoubungqinaukuba abancami umgangatho.

Icala -nge{1}}lothelekiso olusecaleni lubonelela obo bungqina ngoko nangoko. Bubungqina bentlalontle (i-brand yesizwe yindawo yesalathiso), ukulahlekelwa yilahleko ("ulahlekelwa" i-$ 3.50 ukuba uthenge uphawu lwesizwe), kunye nokunciphisa umthwalo wokuqonda (uthelekiso sele lwenziwe kuwe) konke kuphawu olunye.

Isifundo esivela kokubini "ayikho ikopi ye-IKEA" okanye "ikopi ye-ALDI." Yile:I-POP yakho kufuneka ihambelane neengcinga zomthengi wakho xa engena emnyango.

Abathengi be-IKEA bafika becinga ngezinto ezinokwenzeka-lingaba yintoni ikhaya lam?Ke i-IKEA's POP ithetha ngokunokwenzeka.

Abathengi be-ALDI bafika becinga ngexabiso-ndingagcina malini?Ngoko ke ALDI's POP uthetha ngokuthelekisa kunye namanani.

Ucinga ntoni umthengi wakho xa engena kwivenkile yakho? Ngaba i-POP yakho iphendula loo mbuzo, okanye ithetha ngenye into ngokupheleleyo?

I-Static vs. Digital: Ayiyiyo Nokuba/Okanye

Enye into endiyibonayo kakhulu ngabathengisi bacinga ukuba kufuneka bakhethe: iphepha okanye idijithali. Konke kwisikrini, okanye unamathele kwinto esebenzayo.

Luyilo olungalunganga olo.

I-POP engatshintshiyo(iithegi zamaphepha, ii-acrylic stand, iimpawu ezijingayo) zitshiphu, zikhawuleza ukuthunyelwa, kwaye azifuni mbane. Kwixabiso elizinzileyo-, amacandelo{2}oqwalaselo aphantsi{3}}cinga izinongo, izinto ezisisiseko, izinto ezisisiseko{4}iphepha liselelona xabiso{5}}ukhetho olusebenzayo. Iyasebenza. Akukho sizathu sokulungisa into engophukanga.

Idijithali yePOP(iileyibhile zeshelufu ze-elektroniki, izikrini ze-LCD, iziboniso ezicacileyo, ii-kiosks) zinengqiqo xa ukuguquguquka kunye nomcimbi wesantya. Ixabiso litshintsha amaxesha amaninzi ngosuku? Unyuso olufuna ukuvumelanisa kwiindawo ezingama-50 ngoko nangoko? -imveliso zomda ophezulu ezixhamla ngokubaliswa kwamabali evidiyo? Kulapho idijithali ifumana ixabiso layo eliphezulu.

Indlela ekrelekrele ludidi-ngoko{1}}ulwabiwo lodidi:

Ukuba ucinga ngedijithali, ungazami ukuguqula ivenkile yakho yonke ngaxeshanye. Qala ngeendawo zakho eziphezulu{1}}zokruthakruthwano{2}}ezidla ngokuba ngamasebe amatsha, ii-endcaps zentengiso, okanye imiboniso yamaxesha onyaka. Ezo ziindawo apho utshintsho lwamaxabiso lwenzeka rhoqo, nto leyo ethetha ukuba kulapho ugcino lwabasebenzi lubonakala kakhulu kwaye imathematika ye-ROI kulula ukungqina.

Izinto Onokuthi Ngenene Uzenze Ngomso

Phambi kokuba ndisonge, nazi izinto ezimbalwa ezingafuni isixhobo esitsha{0}indlela nje eyahlukileyo kule osele uyenza.

Yenza ixabiso likhulu, ilogo encinci.Abathengi bachitha 3{2}}7 imizuzwana kwishelufu. Umbuzo wabo wokuqala uthi "yimalini?"{3}hayi "luphi uhlobo?" Uninzi lwezixhobo ze-POP ezibonelelwe ngababoneleli zibeka ilogo ngaphambili naphakathi kuba abaphathi bebhrendi bakhathalele ukubonakala kwelogo. Kodwa abathengi abakwenzi oko. Ukuba unayo nayiphi na into oyithethayo kuyo, tyhala ngexabiso ubuncinane 2x ubukhulu belogo.

"Gcina i-$X" ibetha "X% isaphulelo."Amanani aphathekayo abhalisa ngokukhawuleza kuneepesenti. Uphando lukaKahneman luyayixhasa le nto. Ukuba iimpawu zakho zokuthengisa ngoku zithi "15% isaphulelo," zama ukuvavanya "Gcina i-$15" kwaye ubone ukuba kwenzeka ntoni.

Nika abathengi othandabuzayo ukhetho olusisiseko.Ukuba unee-SKU ezintlanu kwishelufa kwaye ugxile kwintengiso kwenye okanye ezimbini, nceda abathengi abangaqinisekanga ngokumakisha leyo idumileyo. "Umthengisi we-1 weVenkile" okanye "uKhetho oludumileyo" lususa ixhala lokukhetha okungalunganga. Awucengi nabani na{3}umnceda athathe isigqibo.

Lonke unyuso ludinga umhla wokugqibela."Ixabiso elikhethekileyo" linongxamiseko. "Ixabiso elikhethekileyo - Iphela ngeCawa" inokungxamiseka. Ukuba usebenzisa imiqondiso yedijithali, bonisa iwotshi yokwenyani yokubala. Ukuba iphepha, ubuncinane print umhla wokugqibela.

UMfanekiso Omkhulu

Masisondeze umzuzwana.

Ukuthunyelwa kwe-ESL yehlabathi jikelele kophule i-100 lezigidi zeeyunithi kwi-Q3 2024. Ngesiqingatha sokuqala sika-2025, elo nani laliphantse libe yi-300 yezigidi{4}}i-211.4% yonyaka{6}kwi{7}lonyuso lonyaka. Uphando lweGrand View luqikelela ukuthengisa kwi-1.85 yeebhiliyoni zeedola ngo-2024, kuqikelelwa ukuba iya kubetha i-7.54 yeebhiliyoni zeedola ngo-2033.

Ukusasazwa kweWalmart kuqhuba okuninzi koku, kodwa uphawu olubanzi kukuba eli gagasi kulindeleke ukuba likhuthaze ukwamkelwa phakathi kwabanye abathengisi.

Ithetha ntoni loo nto kuwe? Ukunyaniseka, kuxhomekeke kwimeko yakho. "Wonke umntu uyayenza" sisizathu esibi sokuchitha imali. Kodwa ukuba ujongene nayo:

Ixabiso liyatshintsha ngokutya abasebenzi bomgangatho rhoqo ngeveki

Iimpazamo zamaxabiso ezibangela izikhalazo zabathengi

Abakhuphisana abaneevenkile zabo zikhangeleka zangoku kunezakho

Unyuso olubuhlungu ngokusemthethweni ukuphumeza

...ngoko ke inokuba kufanelekile ukubaleka amanani.

Ukusonga

Intengiso yePOP ayintsonkothanga. Embindini wayo, yile nje:ngalo mzuzu umthengi ethatha isigqibo sokuthenga, banike isizathu sokuba bathi ewe.

Eso sizathu sinokuba ixabiso (ALDI). Isenokuba yindlela yokuphila (IKEA). Isenokuba yimpumelelo (Walmart). Isayikholoji iyafana-yehlisa umthwalo wokuqonda, ukoyisa ilahleko, ukubonelela ngobungqina basekuhlaleni{4}}kodwa ukuphunyezwa kufuneka kuhambelane nengqondo yomthengi wakho.

I-hardware-iphepha,{1}}i-inki, i-LCD, nantoni na-ngumthwali nje. Umyalezo yeyona nto ibalulekileyo. Yilungise kuqala.

Ukuba ufuna ukuthetha ngendlela iPOP yedijithali enokuthi ijongeke ngayo kwimeko yakho, okanye ufuna nje ukuba sempilweni{0}}jonga ukuba iyavakala na ngokwemali,siyavuya ukuncokola. Akukho sibophelelo. Ngamanye amaxesha impendulo ithi "namathela ephepheni okwangoku," kwaye siya kukuxelela ukuba yinyani.

 

Amakhonkco aKhawulezayo ukuba ufuna ukukhangela

 

Iileyibhile zeShelf ye-Electronic
E-inki, 2.66" ukuya 7.3", 5+ ibhetri yonyaka

Iziboniso zeShelf zeLCD
28"ukuya ku-49.5", ubuso obubodwa okanye obuphindiweyo{2}

Izikrini eziNgaphandle
27x10" kunye 42x23", uchukumise ukhetho

Self-Iikhiwokhi zeNkonzo
Iitheminali zesikrini sokuchukumisa