Ingxelo kaFreeman's 2024 Exhibitor Trends Report ibeka inani kwinto abasele beyiva abaphathi bedokodo: I-93% yababonisi bathi umgangatho okhokelayo sesona siphumo sibaluleke kakhulu, kodwa yi-49% kuphela ingxelo yokwaneliseka kunye neziphumo zabo zokufumana isikhokelo. Ngeli xesha, uphando olwahlukileyo oluvela kwaBathile lufumene ukuba i-94% yabathengisi bakholelwa ukuba inkampani yabo iyasilela ukuguqula umsitho ube ngamathuba. (cvent.com)
Ezo zibalo zimbini zichaza iingxaki ezahlukeneyo. Eyokuqala imalunga nento eyenzekayo kwidokodo. Eyesibini imalunga nokwenzeka emva koko.Interactive kiosk displayslungisa ingxaki yokuqala ngokuthe ngqo. Abayilungisi eyesibini-kwaye benza ngathi bachitha imali.
Lo mahluko ubalulekile kuba uninzi lwababonisi bajongana nemiba yomibini ngaxeshanye, kwaye bayaqinisana. Ukubanjwa kwedatha okulambathayo kukhokelela kulandelelo oluqhelekileyo-; Ulandelelwano ngokubanzi{2}}aluhoywa; ukufikelela ngaphandle kokuhoywa kwenza wonke umboniso wotyalo-mali ubukeke njengokucinywa-. I-Kiosks inokuphula loo mjikelezo kwinqanaba lokubamba, kodwa kuphela ukuba inkqubo esezantsi ilungele ukufumana idatha engcono.
ICapacity Bottleneck Akukho mntu uBhajethelayo
Ummeli onobuchule ophethe iimveliso ze-B2B-ezizenzekelayo kwimizi-mveliso, isoftware yeshishini, icandelo lemveliso ekhethekileyo{2}}inokubandakanya abatyeleli abasibhozo ukuya kwabalishumi ngeyure. Hayi iibheji zokuskena. Okwenyani iincoko zobugcisa apho isiqinisekiso senzeka khona, apho ufunda khona ixesha, igunya lohlahlo lwabiwo-mali, kunye nokuba ingxaki abayichazayo sesinye isisombululo sakho esifanelekileyo.
Kwimiboniso emikhulu efana ne-IMTS, PACK EXPO, okanye I-Automate, itrafikhi ayihambi ngokulinganayo. Kukho uqhushululu emva kwamanqaku aphambili akusasa, elinye-eliza lasemva kwemini, iindawo ezifileyo phakathi kweseshoni. Ebudeni bolu tyando, i-20x20 booth ene-reps ezintathu ibetha isilingi enokuba ngama-30 entsebenziswano esemgangathweni ngeyure ngelixa amakhulu abantu abazileyo behamba kwiipaseji ezikufutshane.
I-interactive kiosks isebenza njengoqhubekeko olunxuseneyo. Ngelixa abasebenzi bezibandakanya nabafuna ubunzulu bobugcisa, isikrini esichukumisayo silawula ukufunyanwa{1}}kunxibelelwano lomaleko kuye wonke umntu: abalungisi bemveliso, ukhangelo olubaluliweyo, imiboniso yevidiyo,{2}}iifomu zokufaneleka. Isikhangeli esiqhelekileyo siyanikezelwa; ithemba ngeprojekthi yokwenyani liyenyuka.
UCapitello ubhale lo mboniso uguqukayo kwi-IAEE Expo! Umboniso! ngasekupheleni kuka-2024, apho ukusebenza kweefoto zabo ezisebenzisanayo kuzuze ireyithi yokuyeka yama-40% ngokuchasene nomndilili woshishino wama-30%, ngamaxesha okuhlala aphakathi adlula kwimizuzu esibhozo. Olo luthethathethwano bekunganyanzelekanga ukuba abasebenzi bakho baqalise{4}}ukubakhulula kwiincoko zokufaneleka ezenzeka ngaxeshanye kwenye indawo kwindawo yokutyela. (captello.com)
Ngaphambi kweHardware, Phicotha Inkqubo yakho
Tsala idatha kwimiboniso yakho emithathu yokugqibela kwaye uphendule le mibuzo ngokunyaniseka:
Yeyiphi ipesenti yeenkokeli ezibanjiweyo ezifumene ulandelelo olulolwakho{0}kwisithuba seeyure ezingama-72? Ayilulo uqhushumbo lwe-imeyile-olulo lobuqu lubhekisa into ethile kwincoko okanye umdla oxeliweyo wondwendwe.
Yeyiphi ipesenti yeerekhodi ezikhokelayo ezibandakanya ulwazi lwesiqinisekiso ngaphaya kwedatha yoqhagamshelwano? Ixesha, uluhlu lohlahlo lwabiwo-mali, usetyenziso oluthile, isigqibo{0}}indima yokwenza{1}}nantoni na evumela ukuthengisa ukuba kubekwe phambili kwaye kulungiselelwe wena.
Lithini ixesha le-handoff ukusuka kwidokodo ukuya kwiCRM ukuya kwintengiso yokuqala? Hayi xa izikhokelo zilayishwa, kodwa xa umntu esebenza ngokwenene kubo.
Ukuba ulandelelo lwakho-lokunyuka lungaphantsi kwe-50%, idatha yakho epheleleyo ingaphantsi kwe-40%, okanye ixesha eliphakathi kwe-handoff yakho lidlula iintsuku ezintlanu, unengxaki yenkqubo engayi kusombululwa yi-kiosks. Lungisa ukuhamba komsebenzi kuqala. Iziboniso ezisebenzisanayo zandisa nayiphi na inkqubo abatya kuyo{5}}kuquka ezaphukileyo.
Ukuba loo manani asempilweni kwaye umqobo wakho ngumthamo wedokodo okanye umgangatho wokubanjwa kwedatha, ii-kiosks ziba lutyalo-mali olusemthethweni. Bathimba ulwazi olupheleleyo (abatyeleli ngokwabo{1}}bafaka iinkcukacha ngokuchanekileyo), bazibambe ngokwamanani (akukho mpazamo zikhutshelweyo kwiifomu ezibhalwe ngesandla), kwaye bayayibamba ngokuqhubekayo (akukho mathuba alahlekileyo ngexesha le-traffic spikes).
Iindleko zeHardware
Amanqanaba amathathu ahambelana nezicwangciso ezahlukeneyo zedokodo kwaye abonise iikhalenda.
Icwecwe -izisombululo ezisekwe ($200-$800)phatha ukubanjwa okukhokelayo kwimiboniso yengingqi, iminyhadala yetafile yetafile, okanye njengeeyunithi ezigcinayo kwiindawo ezinkulu. Ezi zisebenzisa i-apps ezifana ne-iCapture okanye i-Captello, i-sync kwi-CRM, kwaye ayifuni indawo yomgangatho ozinikeleyo. Ziyindawo yokungena yokuvavanya ukuba ngaba ukuthathwa kwedijithali kuyaphucula iimethrikhi zabo ezisezantsi phambi kokuba bazibophelele kutyalo-mali olukhulu.
Mid-uluhlu lwezikrini zokuchukumisa zorhwebo ($2,000-$5,000)kwi-32-43 intshi yoluhlu lwenkxaso yohlengahlengiso lwemveliso, imiboniso yevidiyo, kunye neekhathalogu ezisebenzisanayo. Umgangatho-omiyo okanye uxhonyiweyo, luseto lwehashe lokuseta iintente ezingaphakathi kwimiboniso emikhulu yorhwebo. Eli nqanaba liyavakala xa ufunaInkonzo yakho-Ukubanakho ngaphandle kokulawula indawo ye-boothprint.
Premium interactive displays ($5,000-$15,000)kwii-intshi ezingama-43 nangaphezulu zibandakanya iindawo ezivalekileyo ezivalekileyo, iiperipherals ezidityanisiweyo, okanye ulwakhiwo lwangaphandle{1}} olukalisiweyo. Iindawo zokuhlala esiqithini kwimiboniso yeflegi-apho ukhuphisana ngokubonakalayo ngamava okwakha{4}}thethelela eli nqanaba ngokwahlukileyo kune-10x10 yokuseta ngomgca.
Iindleko ezingabonakali kwiikowuti zehardware:
Izigqibo zobuGcisa eziBalulekileyo
Iincoko ezininzi ezibaluliweyo zichitha ixesha kwiparameters ezingachaphazeliyo ngokwenene{0}ukwenziwa kwendlu yehlabathi. Imibuzo emibini iqhuba ukhetho lwababonisi beB2B; okuseleyo yingxolo.
Uqhagamshelwano:
Ukuxhomekeka kweWiFi kwazisa ukubambezeleka kunye nomngcipheko wokuyeka isikolo. Ukuba usebenzisa ungqamaniso lwexesha lokwenyani-lweCRM, umxholo wevidiyo, okanye abaqwalaseli abatsala kugcino-lwazi lwamafu, i-ethernet ene-hardwired kuphela kwendlela ethembekileyo. Oku kubiza kakhulu ngeenkonzo zomboniso kwaye kufuna ucwangciso ngexesha loyilo lwendlwana, kodwa inqanda imbono yobubi yekiosk eba ngumkhenkce phakathi{3}}nomboniso ngexesha lobuninzi betrafikhi.
Itekhnoloji yeTouch:
Izikrini ezinamandla zizisa i-smartphone{0}}efana nokuphendula kodwa ungabhalisi izandla ezineglavu. Kwimiboniso yokwenziwa kwemveliso, ukuvezwa kokwenziwa kokutya, okanye nakuphi na ukuma nkqo apho abantu abazileyo bevela kwindawo yemveliso, iiphaneli ze-infrared touch touch ziphatha iiglavu kwaye zibonelela ngokuqina ngexabiso eliphakathi.
Uthotyelo lwe-ADA luseta iiparitha ezibonakalayo zokusasazwa kwe-US ezingaxoxiswanayo: ubuninzi bendawo yokucofa yobude obuyi-intshi ezingama-48 ukusuka kwinqanaba lomgangatho, umgama wokufikelela ngaphantsi kwee-intshi ezili-10, ubuncinane obujikelezileyo imvume eyi-30x48 intshi. Okokuqala-ukwaphulwa komthetho kuthwala izohlwayo ukuya kuthi ga kwi $75,000. Ababoneleli abakha ukuthotyelwa kolungelelwaniso olusemgangathweni bayakusindisa ekufumaneni iingxaki ngexesha lokuseta i-booth.
Ukuthembeka kwedatha kunzima ukuyifumana, kodwa uqikelelo lweshishini lucebisa ukuba malunga ne-18% yeevenkile ezithengisayo azisebenzi nanini na. Buza ababoneleli ngokuthe ngqo malunga nokujongwa okude, izibophelelo zexesha elibhaliweyo, kunye nexesha lokuphendula kwi{3}}nkxaso yesayithi.
Ukurenta, Thenga, okanye Nokuba Ngayiphi na
Ubalo lomboniso wonyaka lubaluleka ngaphantsi kokungaguquguquki komxholo.
Ababonisi abasebenzisa isilungisi semveliso efanayo okanye ujongano lwekhathalogu kuyo yonke imiboniso emininzi-inkqubo-sikhokelo yomxholo ofanayo, imibuzo efanayo yokufaneleka, indibaniselwano yeCRM efanayo{1}}bona ubunini buhlawula ngaphakathi kwamaxesha amabini onyaka kwimiboniso emihlanu okanye ngaphezulu ngonyaka.
Ababonisi bafuna umxholo owahlukileyo kakhulu kwisiganeko ngasinye{0}}imigca yemveliso eyahlukeneyo, abantu abahlukeneyo bomthengi, ugqaliselo olwahlukileyo oluthe nkqo{1}}banokufumana irenti nge{2}}ngeendleko zokwenza ngokwezifiso ngokufanayo ngelixa ugcina ubhetyebhetye.
Imeko esoloko ithanda ukuthenga: xa iziboniso ezisebenzisanayo zikwasebenza kundlunkulu weshishini, amaziko osasazo, okanye ufakelo olusisigxina lwegumbi lomboniso. I-Hardware ROI idlulela ngaphaya kwemiboniso yorhwebo xa izikrini ezifanayo zixhasa iindawo ezininzi zokuchukumisa kwinkqubo yakho yokuthengisa.
Ukumisela iFit
Iivenkile zinikezela ngexabiso elicacileyo xa:
Izithuthi zithe rhoqo zigqithisa umthamo wabasebenzi ngexesha leeyure zokusebenza. Iimveliso ziyazuza kwi{1}}ukuphononongwa kwenkonzo phambi kothethathethwano nerep. Imiboniso ayiboneleli ngedatha yebheji, ifuna ezinye iindlela zokubanjwa. Inkqubo yokuthengisa ezantsi ixhomekeke kulwazi lokufaneleka ukuba ibheji iskena iyodwa ayinakukunika.
Iikhiyoski azifanelekanga xa:
Usebenza indawo ye-boutique apho abasebenzi banokubandakanya wonke umntu okhoyo. Iimveliso zifuna umboniso obonakalayo ukuba izikrini azikwazi ukuphinda-phinda. Iinkqubo zokuposa- azikwazi ukufunxa ivolumu eyongezelelweyo yokukhokela. Izithintelo zohlahlo lwabiwo-mali zithetha ukuba utyalo-mali lwe-kiosk lunokucutha kwiimfuno ezibaluleke ngakumbi njengokuqeshwa kwabasebenzi okanye uyilo lwendawo yokuhlala.
Ukuba awukalungeli ukuthenga-kwaye abafundi abaninzi abasayi-nantsi into omawuyenze endaweni yoko:
Qhuba uphicotho lwenkqubo oluchazwe ngasentla. Tsala imiboniso yakho emithathu yokugqibela, ubale ulandele-amaxabiso kunye nokugqibelela kwedatha, chonga apho uguqulo lwehla khona. Ukuba ingxaki kukuhamba komsebenzi ezantsi, lungisa oko kuqala; akukho kuthengwa kwehardware kuyanceda.
Ukuba uphicotho lubonisa umthamo njengesinyanzelo sokwenyani, lila ngethebhulethi enye{0}esekelwe kwisisombululo kumboniso wakho wengingqi olandelayo. Landela umkhondo ukuba ngaba ngokwakho-ukubanjwa kwenkonzo kuyawuphucula umgangatho wedatha kwaye kunciphisa umqobo wabasebenzi. Sebenzisa loo datha ukwakha imeko yeshishini kutyalo-mali olukhulu.
Ukuba uvavanya iinketho zesikrini esichukumisayo kwaye kufuneka uthelekise iinkcukacha kwiimfuno zendlu, khangela uqwalaseloPha. Kubabonisi abasekwinqanaba lophicotho, qala apho{1}isigqibo sehardware siza emva kokuba uyazi ukuba yeyiphi ingxaki oyisombululayo.
