Impembelelo yokuQinisekisa: Kutheni iMveliso efanayo ithengisa ngcono Ngamagama ahlukeneyo

Indlela iBhaso leNobel{0}}lokuphumelela i-psychology umgaqo onokulitshintsha ngayo iqhinga lakho lokuthengisa amaxabiso{1}}kunye nendlela iileyibhile zeshelufu zombane zikwenza ukuba kusebenze ngexesha lokwenyani.

Iikomityi ezimbini zeyogathi zihlala kwishelufu yevenkile enkulu. Uphawu olufanayo, ubukhulu obufanayo, ixabiso elifanayo. Ithegi enye ye-ESL ifundeka"Iqulethe 20% amafutha". Omnye uyafunda"80% amafutha-asimahla."

Yiyiphi ongayikhetha?

Uninzi lwabantu lubamba "enamafutha-yasimahla" ngaphandle kokuthandabuza. Kodwa zombini iileyibhile zichaza i-yogurt efanayo. Amashumi amabini epesenti yamanqatha Angamashumi asibhozo ekhulwini amafutha -asimahla. Izibalo ezisisiseko.

Ela gama lincinci litshintshayo-ukusuka "kumafutha" ukuya "kumafutha-amahhala"{2}}lijika ngokupheleleyo ukuba ingqondo yakho iyihlela njani imveliso. Umntu uziva engaphilanga. Enye ivakalelwa njengokhetho olufanelekileyo.

Le yileisiphumo sokusakhelo. Kwaye ukuba uthengisa, ngumahluko phakathi kweemveliso ezibhabha kwiishelufu kunye neemveliso eziqokelela uthuli.

Ukufunyanwa kweBhaso leNobel

Ngowe-1981, isazi ngengqondo uDaniel Kahneman noAmos Tversky bachazela abo babenenxaxheba ngemeko yokunyanga isifo esibulalayo. Xa iindlela zokhetho zacwangciswa “njengokusindisa ubomi abangama-200,” ama-72% akhetha ukhetho olukhuselekileyo. Xa iinketho ezichanekileyo ezifanayo zifakwe njenge "400 ziya kufa," 78% wakhetha ukungcakaza.

Izibalo ezifanayo. Iziphumo ezifanayo. Izigqibo ezichaseneyo.

Oku kufunyanisiweyo kuzuze iBhaso leNobel kuQoqosho uKahneman.

Kutheni ilahleko ibetha nzima kunenzuzo

Kwindawo yentengiso,ukulahlekelwa kuvakala kubi ngakumbi kunokuba ukuzuza uzive ulungile. Xa ufumana into, sisaphulelo nje{1}}esihle, kodwa siyalibala. Xa ulahlekelwe yinto, yimali yakho, ithuba lakho lokuhamba.

Ngena kuyo nayiphi na ivenkile enkulu kwaye ujonge okwenzekayo. Kwicandelo lemveliso entsha, abathengi bagcwala bejikeleza iimveliso ezinethegi ezidanyazayo "Ixesha eliqingqiweyo - Iiyure ezi-2 zokugqibela" okanye "ezi-5 kuphela ezishiyekileyo." Ezi zinto zitshayela kwiinqwelo kwimizuzu nje. Ngeli xesha, kwikona yempahla, iiracks eziphawulwe "Great Value" okanye "Super Savings" zihlala zingahoywanga, kunye nabathengi bakhangela nje kwaye behamba bengenanto{6}.

Umehluko? Isakhelo esinye sibangela uloyiko lokulahlekelwa. Omnye uthembisa nje inzuzo.

Ilahleko yokuzonda yi-2-2.5x yomelele kunokuzuza inkuthazo. "Ukuphoswa" kubangela isenzo esingaphezulu "kunokufumana isivumelwano."

Oku kuthetha ukuthini ngexabiso lakho

Iimveliso ezifanayo ezinamaxabiso afanayo zinokuba neentengiso ezahlukeneyo ngokusekwe kwindlela ozichaza ngayo.

I-Sanitizer yesandla: Imveliso efanayo, iBali elahlukileyo

Zombini ezi nkcazo ziyafana ngokwezibalo. Kodwa "ukubulala i-99%" kukwenza uzive ukhuselekile. "I-1% isinde" ikwenza uzibuze ukuba ingaba i-1% iya kukugula na.

The $100 Discount Rule

Ihempe ye-$30?"50% isaphulelo"ibetha "Gcina i-$ 15."
A $1,000 laptop?"Gcina $200"ibetha "20% isaphulelo."

Ingqondo iphendula nokuba leliphi na inaniuzivainkulu. NgeIileyibhile zeShelf ye-Electronic, ungatshintsha ngoko nangoko phakathi kwepesenteji kunye nomboniso wedola ngokusekwe kwindawo yexabiso-unqakrazo olunye kwi-backend, yonke ithegi kwivenkile yakho ihlaziya ngemizuzwana.

Kutheni iimveliso phantsi "kwexesha elilinganiselweyo" iithegi ze-ESL zithengisa ngokukhawuleza

Ziqaphele iimveliso ezibhabha zisuka kwiishelufa kwivenkile yakho yasekhaya? Jonga iithegi ze-ESL. Phantse basoloko bebonisa imiyalezo engxamisekileyo:

"Ithuba lokugqibela{0}}liphela ngokuhlwanje"igqwesile"Ingxaki enkulu namhlanje!"

"Zi-3 kuphela eziseleyo kwisitokhwe"igqwesile"Thenga ngoku kwaye ugcine"

Ngeesistim zeESL eziqhagamshelwe kuluhlu lwakho lwedatha, le lahleko{0}}yemiyalezo yesakhelo iyazihlaziya ngokuzenzekelayo:

Isitokhwe > 100:Bonisa "Oyena mthengisi- 5,{1}} uthengiswa kule nyanga" (ubungqina basekuhlaleni)

Isitokhwe <20:Bonisa "kuphela [X] eseleyo - ithengisa ngokukhawuleza" (i-trigger yokunqaba)

Isitokhwe < 5:Bonisa "Sele Mkile!" + Isilumkiso sesibane se-LED (ungxamiseko olukhulu)

Akukho kujongwa ngesandla. Akukho zithegi eziphelelwe lixesha. Inkqubo itsala yokwenyani{2}}idatha ye-inventri yexesha kwaye itshintshe izakhelo ngexesha lokutshintsha kwamanqanaba esitokhwe. Imiyalezo enqongopheleyo ivela kuphela xa iyinyani{4} kwaye iyanyamalala ngokuzenzekelayo xa kuphinda kusenzeka.

Ixesha-UkuTshintsho kwisakhelo esekwe

Amaxesha ahlukeneyo osuku abiza iifreyimu ezahlukeneyo. Umhambi wakusasa kunye nebhrawuza yangokuhlwa baneengcinga ezahlukileyo ngokupheleleyo{1}kwaye baphendule kwimiyalezo eyahluke ngokupheleleyo.

Ngomboniso ocwangcisiweyo we-ESL, olu tshintsho lwenzeka ngokuzenzekelayo:

Yimise kube kanye kwinkqubo yolawulo. Ithegi nganye kuyo yonke indlela iyatshintsha ngaxeshanye ngexesha elicwangcisiweyo. Akukho basebenzi bahamba emgangathweni. Akukho mpazamo zezandla. Akukho mathuba alahlekileyo.

Kwindawo -eziphezulu zentengiso yetrafikhi,Izikrini zedijithali zeLCDyandisa isiphumo ngakumbi-umxholo wevidiyo oguqukayo obonisa ukubala ixesha, ukuthengisa oopopayi beflash, kunye -nexesha lokwenyani "abantu abangu-X ababukele oku" ubungqina bentlalo bokuba iithegi ezimileyo azikwazi kunikezela.

Xa Ukuqulunqa okungalunganga Kuphumelela

Kwimpilo{{0}abathengi abanolwazi, inkuthazo yokuthenga yileukuphepha ingozi, ukungafumani nzuzo:

Umthengi{0}ophaphileyo ngempilo akathengi inzuzo{1}bathenga ukunqanda ukubeka izinto ezimbi emizimbeni yabo. Iithegi ze-ESL kwikhemesti nakwiindawo zempilo ezibonisa "iParaben-Mahala" okanye "Akukho Mibala eyenziweyo" ihlala igqwesa inqaku{4}}lomyalezo ogxilileyo.

Amaxabiso oMrhumo

Ubulungu bonyaka: $ 1,200 / ngonyaka vs. "I-$ 3.29 nje / ngosuku"

Ixabiso elifanayo. Imbono eyahlukileyo ngokupheleleyo. Ukwaphula imali enkulu kwiindleko ezincinci zemihla ngemihla kubenza bazive bengabalulekanga. Izikrini ze-ESL kwiivenkile zombane ezibonisa "i-$27/ngenyanga" endaweni ye-"$648" iguqula izikhangeli ezithandabuzayo zibe ngabathengi.

Ukuguqula izinto ezingalunganga zibe ziZintle

Kufutshane{0}izinto zokuphelelwa lixesha zibonakalisa umngeni wokuqulunqa. "Iphelelwa kungekudala" ivakala ingalunganga. Kodwa yilungise kwakhona:

I-ESL yenza eli xesha-lokutshintsha okunovakalelo ngoko nangoko kwaye kuzenzekele. Qhagamshela idatha yokuphelelwa kwexesha lenkqubo yakho yoluhlu ukuze uqalise izakhelo zokumakishwa eziqhubekayo: 20% isaphulelo kwiintsuku ezi-3 uphumile, 40% isaphulelo kusuku olu-1 ngaphandle{6}}konke uhlaziyo ngaphandle komsebenzi omnye ochukumisa ithegi.

Izikrini ze-LCD kwii-endcapsingathatha le iqhubela phambili ngoopopayi be "Flash Sale" countdowns edala ungxamiseko lokwenyani, ijike kufutshane-imveliso yenkunkuma ibe yintengiso{1}}yesantya esiphezulu.

Xa Ukusakhelo Akusebenzi

Isiphumo sokuyila asingomlingo. Iba buthathaka kakhulu xa:

Eziphezulu-Izinto ezithengiweyo: Ukuthenga imoto okanye indlu? Abathengi batyala umzamo onzulu wokuqonda kwaye babone ngamaqhinga okuqulunqa.

AbaThengi beeNgcali: Iingcali zokuthengwa kwempahla ye-B2B ziyazi "i-99% esebenzayo" kwaye "izinga lokungaphumeleli kwe-1%" lithetha into efanayo.

Ubume obuselubala: Xa abathengi banokubona zombini iifreyimu ngaxeshanye, umphumo uyacima.

Iinqobo zokuziphatha zokuqulunqa

Ukusakhelo kunamandla. Loo mandla eza noxanduva.

Ukuqulunqwa kokuziphatha:

Ukunikezela ngolwazi oluyinyani ngeendlela ezahlukeneyo ("80% ngqindilili"="20% fat"=zombini ziyinyani)

Ukugqamisa iingenelo zokwenyani abathengi abazikhathaleleyo

Ukusebenzisa imiyalezo enqabileyo kuphela xa uluhlu lwempahla luphantsi

Ukuwela umgca:

Ukunqongophala komgunyathi ("Kushiyeke zi-2 kuphela!" xa une-2,000)

Ukubonisa izibonelelo ezingekhoyo

Ukulawula abantu abasesichengeni

Uyilo olusesikweni luyasebenzangconoixesha elide-. Abathengi abaziva beqhathiwe ababuyi. Nge-ESL eqhagamshelwe kuluhlu lwedatha yokwenyani, amabango akho okunqongophala ahlala echanekile{3}}ukwakha intembeko ngelixa uqhuba intengiso.

Ngexesha elizayo xa ubona imveliso ibhabha kwiishelufa zevenkile enkulu, jonga ithegi yayo ye-ESL. Umyalezo ubalulekile njengexabiso.

Zibuze:Ngaba ndiyabaxelela abathengi ukuba baya KUZUZA, okanye baNOKULAHLWA ngantoni?

Isiphumo sokuyila singqinwe amashumi eminyaka. Yintoni entsha yitekhnoloji yokuyenza ngokwesikali-ukutshintsha iifreyimu ngexesha lemini, ngokwenqanaba le-inventri, ngokodidi lwemveliso, zonke zisuka kwideshbhodi yolawulo olunye.

Beka iNzululwazi ngokuQinisekisayo

Iileyibhile ze-LEGOYO zeshelufu ze-elektroniki kunye nezikrini zedijithali ze-LCDukunika isiseko sokuphumeza isakhelo{{0}amaqhinga asekelwe kumaxabiso:

NONE-cofa ivenkile{1}kuhlaziyo olubanzi: Guqula yonke ithegi ngemizuzwana, hayi iiyure

Ukutshintsha isakhelo esicwangcisiweyo: Cwangcisa iindlela zokubonisa kusasa / emva kwemini / ngokuhlwa ezisebenza ngokuzenzekelayo

Uluhlu{0}}uthunyelo lomyalezo: Qhagamshelana kwidatha yesitokhwe sakho ngexesha lokwenyani-izakhelo zokunqongophala

A/B amandla okuvavanya: Sebenzisa izakhelo ezahlukeneyo kwiindawo ngeendawo, jonga ukuba yintoni kanye kanye esebenzayo

Umxholo oguqukayo we-LCD: Izibali-xesha, intengiso yeflash, unyuso lwevidiyo kwiindawo eziphezulu-zezithuthi

 

Umgca weMveliso

E{0}}i-inki yeeleyibhile zeShelufu ye-Elektronikhi(2.66" ukuya ku-7.3")

kumaxabiso eshelufu asemgangathweni

Izikrini zexabiso le-LCD Digital(10.1" kunye ne-15.6", enye & -macala amabini)

kwiiendcaps zokuthengisa kunye nemiboniso yeempawu

Iziboniso ze-LCD ezingafihliyo

kwimiboniso yemveliso yeprimiyamu

Interactive Kiosk Solutions

ukwenzela umthengi-inkonzo kunye nothethathethwano

Esona sikhokelo sisesona sivavanyiweyo. I-ESL yenza uvavanyo lwenzeke.