Esi sikhokelo sibhalelwe abaqhubi bekhemesti abasele beqonda ukuba zeziphi ii-ESL kwaye bafuna ukwazi ukuba ngaba banengqiqo kwindawo yabo ethile: ukuvezwa kokuthotyelwa, izibalo zokusebenza, kunye nalapho iteknoloji ifumana iindleko zayo.
Ukuhanjiswa kwe-ESL kwi-Pharmacy kwahluke njani kwi-General Retail
Ingcaciso yokuqala uninzi lovavanyo lwe-ESL luyatsiba: ikhemesti ziindawo ezimbini ezahlukeneyo zokuthengisa ezisebenza phantsi kophahla olunye, kwaye ayingabo bobabini abagqatswa bokusasazwa kwe-ESL.
Ukwahlulahlula kwe-Rx/OTC
Indawo yokuthengisa - apho imigqaliselo izaliswe kwaye ibhalwe - ilawulwa yimithetho yebhodi yekhemesti karhulumente kwaye isebenza phantsi kweemfuneko zokuleyibhela ezingenanto yakwenza neshelufu{2}}iithegi zexabiso lomphetho. I-ESL ayifanelekanga apha, kwaye i-scoping yeprojekthi ye-ESL yekhemesti ukuba ibandakanye indawo ye-Rx ibonisa ukungaqondi kakuhle kokubili iteknoloji kunye nommandla wokulawula. IInkqubo ye-FDA ye-OTC vsyenza kucace ukuba le yimimandla yothotyelo eyahlukeneyo.
Ii-ESL zezangaphambili-ekugqibeleni kumgangatho we-OTC: icandelo lokuthengisa abathengi elithwele iivithamini, amayeza abandayo, iimveliso zokhathalelo lomntu,{1}}izinto zoncedo lokuqala, kunye nezinto ezithengiweyo zonyaka. Kulaphoukuthunyelwa kwe-ESL yokuthengisazisebenza, kwaye kulapho ukuchaneka kwamaxabiso, ukuthotyelwa, kunye neengxoxo ezichanekileyo zabasebenzi zifika khona.
Kutheni i-Stakes iphezulu kwi-Pharmacy
Ukungafani kwexabiso kwikhemesti kunobunzima obahlukileyo kunempazamo efanayo kwivenkile yehardware. Izigulana ezithenga amayeza e-OTC zihlala zinemivuzo emiselweyo, ukulawula iimeko ezingapheliyo, okanye ukwenza amaxabiso -izigqibo ezinobuzaza malunga nempilo yazo. Ixabiso leshelufu elingahambelaniyo nento abayibizayo kwirejista ayenzi nje ingxabano - iyonakalisa ubudlelwane bokuthembana kwikhemesti ixhomekeke kugcino lwexesha elide-. Iiziphumo zokungangqinelani kwamaxabisoyandisa ngaphaya kweentengiselwano zomntu ukuya ekuvezweni kokuthotyelwa kunye namava esigulane kwisikali.
Yintoni eboniswa yi-ESL yeKhemesti - kwaye kutheni iNga ngaphaya kweXabiso
Umsebenzi ongundoqo uthe ngqo: ii-ESLs zibuyisela iithegi zephepha nge-e{0}}i-inki ebonisa i-enki engenazingcingo ezihlaziya ngokuzenzekelayo xa amaxabiso etshintsha kwinkqubo yolawulo oluphakathi. Xa unyuso luqhubeka kwirejista, ileyibhile yeshelufu ibonakalisa ngaxeshanye - akukho kushicilelwa, akukho kutshintshwa ngesandla, akukho lag.
Kodwa obona buchule bunika umdla kubasebenzi bekhemesti yeyiphi enye into enokuboniswa zezi lebhile. Imulti{{0}indawo yokubonisa amandlayeenkqubo zangoku ze-ESL zixhasa ulwazi olungaphaya kwexabiso, kwaye kwindawo yekhemesti, enezicelo eziphathekayo:
- Amaxabiso eyunithi- ifunwa ngokusemthethweni kumazwe amaninzi kunye nenkonzo yokwenene kwizigulana ezithelekisa ubungakanani bemveliso. Ukubonisa ixabiso leyunithi ngedosi nganye okanye nge-ounce kuphelisa inqaku eliqhelekileyo lokudideka kwi-vitamin kunye ne-aisle yokongeza.
- Ukukhuthaza oomatshini- "Thenga 2, Gcina i-$3" okanye "Ixabiso Lokunyaniseka: $X.XX" iboniswe ngokuthe ngqo ngaphantsi kwento, endaweni yeempawu ezahlukileyo ezisenokungabekwanga ngokucacileyo. Oku kubaluleke kakhulu kwiinkqubo zokunyaniseka kwikhemesti apho ixabiso leshelufu kunye nexabiso lelungu lahlukile.
- Izalathi zodidi- abaqulunqi abalula abafana "neFomula yemini" okanye "Abangozeli{1}}Abayozeli" abanceda izigulana zijonge kumacandelo e-OTC ngaphandle kokufuna uncedo lwabasebenzi. Kwikhemesti exakekileyo, ukunciphisa inani lemveliso{3}}yemibuzo yendawo indawo yabasebenzi inexabiso lokwenyani lokusebenza.
- Iimpawu zesimo sempahla- kwiinkqubo ezinokuhlanganiswa kwe-inventory ephilayo, iilebula zingabonisa xa into ingekho okwethutyana, iqondise izigulane kwezinye iindlela kunokuba zibashiye befuna ishelufu engenanto.
Akukho nanye kwezi ifuna ihardware eyongezelelweyo. Bafuna idatha ecocekileyo ephumayo kunye nokucwangciswa kwesofthiwe efanelekileyo - yiyo loo nto umgangatho wedatha uyimfuneko yokusasazwa kwe-ESL, kungekhona emva kokucinga.
Ukuthotyelwa kwamaxabiso eKhemesti: Eyona nto ifunwa yimeko-bume yoLawulo
Igama elithi "ukuthobela" livela phantse kuwo onke amaqhekeza okuthengisa e-ESL, ngaphandle kwengcaciso eninzi malunga nokuba lithetha ukuthini ekusebenzeni. Kubasebenzi basekhemesti, isakhelo esifanelekileyo ngumthetho welizwe-wenqanaba lokhuseleko lwabathengi, hayi umgaqo wekhemesti womanyano.
IiNkqubo zokuChaneka kwexabiso leSizwe
Uninzi lwamazwe ase-US anemimiselo efuna ukuba ixabiso elibizwayo kwirejista lihambelana nexabiso eliboniswe kwishelufu. Ukunyanzeliswa ngokuqhelekileyo kusingathwa ngobunzima bombuso kunye nemilinganiselo yamasebe, aqhuba uphicotho lwamaxesha athile kwiindawo zokuthengisa - kuquka iziphelo zangaphambili zekhemesti. Ngoku kaIncwadi ye-NIST ye-130, ebonelela ngemodeli yomthetho amazwe amaninzi awamkelayo ukuchaneka kwamaxabiso, amazinga eempazamo avumelekileyo achazwa ngokuqhelekileyo, kwaye iivenkile ezithe gqolo ukugqitha kuzo zijongene nezohlwayo ezikhulayo.
Ukuvezwa kothotyelo kwiithegi zamaphepha akuyontelekelelo. Inkuthazo efakwe kwi-POS engekahlaziywanga ngesandla kwishelufu idala ukunyhashwa kokuchaneka kweskena ngeli xesha kukho umahluko. Kwikhemesti eqhuba imijikelo yentengiso yeveki kumakhulu e-OTC SKUs, inani lamathuba omntu ngamnye oko kungafani kwenzeke likhulu.
II-National Retail Federationiqaphele ukuba ii-ESLs ngokwesakhiwo zilungisa ingxaki yokuchaneka kweskena ngokususa inyathelo lezandla apho ukungangqinelani kwexabiso okuninzi kuqala - umsantsa phakathi kwaxa ixabiso litshintsha kwisixokelelwano naxa livela kumda weshelufu.
I-Audit Trail Advantage
Ngaphandle kokuchaneka, iiplatifomu zolawulo lwe-ESL zanamhlanje zigcina iilogi ezinesitampu sexesha lohlaziyo lwelebhile nganye: leliphi ixabiso elaboniswayo, xa litshintshile, kwaye zeziphi iindawo zokugcina ezihlaziyiweyo. Xa ukuhlolwa kokuthotyelwa kuphakamisa umbuzo malunga nokuba unyuso lwalusebenza kwishelufu ngexesha elithile, loo log yimpendulo eqinisekisiweyo. Iphepha -iinkqubo ezisekiweyo azinikezeli ngokulinganayo - ithegi yangaphambili ilahliwe xa ibuyiselwa. Le yenye yeiinzuzo ezibhaliweyoleyo iba nentsingiselo ngakumbi kuphicotho-{0}}kwiimeko zokuthengisa ezinovakalelo.
Apho abaSebenzi beKhemesti babona iMpembelelo eMeasurable
Iindawo ezintathu zihlala zijonga i-ROI yokusebenza kwi-pharmacy ESL deployments. Indlela ebaluleke ngayo nganye ixhomekeke kwivenkile ethile, kodwa bafanele ukulinganisa ngaphambi kokuba bathethe nabathengisi.
Umsebenzi ufunyenwe kuLawulo lweTag
Imijikelo yentengiso yeveki nganye kwindawo engaphambili yekhemesti inokuchaphazela amakhulu ee-SKU ngaxeshanye. Ulawulo lwethegi yeManuwali ifuna ukuprinta iilebhile ezintsha, ukubeka into nganye emgangathweni, kunye nokutshintsha ithegi ngokuchanekileyo - umsebenzi okhuphisana ngokuthe ngqo nomthengi{2}}ejongene nemisebenzi. Kwiindawo apho abasebenzi basekhemesti sele benwenwele kulo lonke unikezelo, ukubonisana nezigulana, kunye{4}}nenkxaso yokugqibela, umjikelo wethegi yeveki ngumthwalo wokwenyani wokusebenza.
I-ESL iphinda iqondise ngelo xesha. Intengiso ihlaziya ngokuzenzekelayo; abasebenzi akukho mfuneko yokuba bayenze kwinqanaba leshelufa. Ugcino lulingana nokuba zingaphi utshintsho lwamaxabiso olwenzeka ngeveki kwaye bangaphi abasebenzi{2}}iiyure ezisetyenziswayo ngoku. Elo nani lifanelekile ukuba lilandelelwe inyanga ngaphambi kokuba kuqaliswe uvandlakanyo lwe-ESL - libe sisiseko semodeli yezemali. Ukuyaqikelela iROI yakho, ukubala kweyure zeveki yeyona nto ibalulekileyo eguquguqukayo.
Ixesha leNkuthazo kunye nokuNxibelelana koKwenziwa
I-promotion ehamba bukhoma kwi-POS ngoMvulo kusasa kodwa ingafikeleli kwishelufu kude kube ngoLwesibini emva kwemini idala iingxaki ezimbini ngaxeshanye: ivenkile ithengisa ngexabiso elinyusiweyo ngaphandle kweshelufu eyibonakalisayo, eyonakalisa umda ngaphandle kwenzuzo yomthengi; kwaye xa abasebenzi behlaziya iithegi ekugqibeleni, unyuso luye lwasebenza ngokuyinxenye ngokungahambelaniyo kwii-aisles ezahlukeneyo. Ukucwangciswa kwe-ESL kuphelisa oku. Iintengiso ziyasebenza kwaye ziphelelwa ngexesha elichaziweyo, ngokuthe rhoqo, ngaphandle kokufuna nabani na ukuba azibulale ngokwasemzimbeni evenkileni.
Kubasebenzisi bekhemesti, oku kuhambelana kunabela kuyo yonke indawo kumsebenzi wothungelwano ngaxeshanye - okukhokelela kwisakhono esinxulumeneyo:amaxabiso aguqukayokunye nexesha-unyuso olunovakalelo olunokuthi kungabikho nokwenzeka ukuba luphunyezwe ngokwesikali.
I-Checkout Friction
Xa amaxabiso eshelufu ehambelana ngokuthembekileyo namaxabiso e-POS, iingxabano zokuphuma ziyanyamalala. Oku kunzima ukukubala kunogcino lwabasebenzi kodwa kuyasebenza kakhulu kwikhemesti, apho unxibelelwano lokuphuma luhlala lusenzeka kwikhawuntara yekhemesti - apho abasebenzi ngaxeshanye belawula eminye imisebenzi - kunerejista enikezelweyo enomphathi okufutshane. Iimpembelelo yokusebenza ebanziyokuphelisa iingxabano zamaxabiso esiqhelo kufanelekile ukuba kuqwalaselwe ngaphaya kweendleko zentengiselwano zomntu ngamnye.
I-Chain Pharmacy vs. Ikhemesti eZimeleyo: I-ROI Case iyahluka
Esinye sezikhewu ezinentsingiselo kuninzi lokhuselo lwe-ESL yingcinga yokuba bonke abaqhubi beekhemesti bavavanya itekhnoloji ngendlela efanayo. Abayenzi, kwaye ukunyaniseka ngalo mahluko kubalulekile.
The Chain Pharmacy Case
Kubasebenzi bekhemesti bekhonkco abalawula amashumi ukuya kumakhulu eendawo, ii-ESL zijongana nengxaki ethile yombutho: ukuhambelana kokwenziwa kuthungelwano olusasaziweyo. Inkuthazo yeveki yonke engaphumeleliyo ukuya ngexesha kwi-20% yeendawo ayiyongxaki yethegi yeshelufu - yingeniso kunye nengxaki yokuthobela isikali. Ulawulo lwe-ESL olusembindini lusombulula oku ngokuthatha ukwenziwa kwezandla zevenkile nganye ngokupheleleyo. Abaphathi bezithili banokungqinisisa ukuthotyelwa konyuselo-sikhundleni kuthungelwano lonke ngaphandle kotyelelo lwasendle, nto leyo etshintsha uxanduva lolawulo lokuqhuba iiprogram zokwazisa ezintsonkothileyo. Oku kubonisa ixabiso elibonwayoikhonkco-lokukhutshwa ngokubanzikwigrosari, apho uthungelwano-ukungaguquguquki kwenqanaba kungoyena mqhubi wokuthathwa kwabantwana.
Ityala leKhemesti eliZimeleyo
Kwindawo enye-yekhemesti ezimeleyo, imathematika ilondoloza kakhulu. Ugcino lwabasebenzi luyinyani kodwa luncinci ngokwemiqathango. Uthotyelo kunye nokuchaneka kweenzuzo zisebenza ngokulinganayo, kodwa akukho ngxaki yothungelwano{3}}yenqanaba elingaguquguqukiyo lokusombulula.
Indlela elula yokwenza isigqibo: thatha iiyure zakho zangoku zeveki uzichithe kulawulo lwethegi ye-OTC, phinda-phinda ngeendleko zakho zokusebenza zeyure ezigcweleyo, kwaye uphindaphinde ngama-52. Leyo yindleko yomsebenzi yonyaka ii-ESL eziya kuziphelisa okanye zinciphise kakhulu. Thelekisa oko xa kuthelekiswa neendleko zonyaka zenkqubo ye-ESL (i-hardware ehlawulelwayo kubomi obuluncedo, kunye nesoftware kunye nenkxaso). Ukuba ugcino lwabasebenzi lugubungela iindleko zenkqubo phakathi kweenyanga ezingama-24-36, ipensile yotyalo-mali iphumile. Ukuba ixesha lokuhlawula lidlulela ngaphaya kweenyanga ezingama-36, inkunzi inokubekwa ngcono kwenye indawo ngaphandle kokuba ukuvezwa kothotyelo okanye ukuvela kwempikiswano yokuphuma yongeza kungxamiseko.
Iikhemesti ezizimeleyo ezinemigangatho emikhulu ye-OTC, iinkqubo ezisebenzayo zokunyusa ngeveki, kunye nexesha elithintelweyo labasebenzi banemeko enyanzelisayo. Abo banee-assortment ezincinci ze-OTC kunye neenguqu ezimbalwa zamaxabiso evekini mhlawumbi abakwenzi - kwaye akukho mthengisi unoxanduva ekufuneka abaxelele ngenye indlela.
Ukuqala njani ukusasazwa kwe-ESL kwiKhemesti: Ulandelelwano oluSebenzayo
Iiprojekthi ze-ESL zeKhemesti ezithi zingene ezingxakini zidla ngokukwenza oko ngenxa yokuba iimfuno zokudityaniswa azizange zicaciswe kwasekuqaleni. Olu landelelwano lulandelayo lubonisa apho uninzi lomsebenzi wenene lwenzeka phi.
Inyathelo 1: Phicotha iNdawo Yangoku yeleyibhile
Ngaphambi kokucela iziphakamiso zomthengisi, bhala isiseko. Zingaphi ii-OTC SKUs eziphethwe ngumphambili? Zingaphi iinguqu zamaxabiso ezenzeka kwiveki eqhelekileyo? Yeyiphi inkqubo ngoku elawula amaxabiso - i-POS ezimeleyo, inkqubo yolawulo lwekhemesti eneemodyuli zokuthengisa, ifayile yexabiso leshishini elityhalwe lisuka kwikomkhulu? Esi siseko simisela umda wokusasazwa kwaye sibonise ukuntsonkotha kohlanganiso phambi kokuba kube yinto eyothusayo phakathi{2}}ngeprojekthi.
Inyathelo lesi-2: Qinisekisa iiMfuno zokuDityaniswa kweNkqubo
Ii-ESL zihambisa ixabiso lazo ngokutsala idatha yexabiso kumthombo ofanayo njengePOS. Ukuba olo xhulumaniso lufuna uphuhliso lwe-API yesiko, loo ndleko ikwibhajethi yeprojekthi. Uninzi lwabathengisi beESL beshishini banikezela{2}}iziqhagamshelo ezakhiwe kwangaphambili kumaqonga okuthengisa ePOS; abaqhubi bekhemesti abasebenzisa iinkqubo zolawulo lwekhemesti kufuneka baqinisekise ukufumaneka komnxibelelanisi kwangethuba kuvavanyo. Iinkqubo yokufakaithe ngqo kwihardware - ludibaniso lwesoftware olumisela ixesha leprojekthi kunye neendleko. Kwakhona kufanelekile ukuqinisekiswa kweli nqanaba: yintoniiprothokholi engenazingcingoinkqubo isebenzisa, kwaye nokuba uyilo lwevenkile yakho lufuna izibonelelo ezongezelelweyo zokhuselo olupheleleyo.
INyathelo 3: Lilo kuMphezulu{1}Isantya se-OTC Iindidi kuQala
Ubeko olupheleleyo-lomgangatho ukusuka kusuku lokuqala luzisa umngcipheko ongeyomfuneko. Ukuqala ngamacandelo amabini okanye amathathu aphezulu -isantya se-OTC - ukubanda kunye nomkhuhlane, i-analgesics, iivithamini - ivumela iqela ukuba liqinisekise ukusebenza kwenkqubo, ukwamkelwa kwabasebenzi, kunye nokuchaneka kwedatha ngaphambi kokwandisa kwi-assortment epheleleyo. Umqhubi wenqwelomoya ukwavelisa idatha yokwenyani yokusebenza kwimeko yeshishini langaphakathi phambi kokuba enze enye inkunzi.
Izinto Ezintathu Okufuneka Uziqinisekise Ngaphambi Kokukhetha Umthengisi
Ukukhetha umthengisi kwi-ESL yekhemesti ifanele ukujongwa ngakumbi kunokuba uninzi lwezikhokelo zokuthenga zibonelela. Imibuzo emithathu inqumla uninzi lwengxolo yovavanyo:
- Ngaba i-hardware yabo ilingana nomphetho weshelufu yakho?Ulungelelwaniso lweshelufu yekhemesti iyahluka - imiphetho emxinwa, iziboniso ezikhethekileyo, kunye namacandelo afakwe efrijini yonke ibeka imiqobo yomzimba. Imilinganiselo yeleyibhile kunye neenkqubo zokunyuswa kufuneka ziqinisekiswe ngokuchasene neeprofayili zokwenyani zeshelufu phambi kokuthenga. Umthengisi ongakwaziyo ukunika ikhemesti{3}}izalathisi zofakelo ezikhethekileyo akufuneki adweliswe kuluhlu olufutshane.
- Yintoni i-log yeqonga lolawulo, kwaye ifikeleleke kangakanani?Ngeenjongo zokuthobela, udinga iirekhodi ezinesitampu sexesha zohlaziyo lwelebhile ezinokuthi zifumaneke kwakhona ngexesha lophicotho. Cela abathengisi ukuba babonise indlela oku kusebenza ngayo, hayi nje ukuqinisekisa ukuba uphawu lukhona.
- Ngowuphi umgaqo wexesha wokudibanisa wokwenyani kunye ne-POS yakho ethile okanye inkqubo yolawulo lwekhemesti?{0}Iziqhagamshelo ezakhiwe ngaphambili zinciphisa kakhulu oku. Ukudityaniswa ngokwezifiso zongeza iinyanga kunye neendleko. Fumana iinkcukacha ezithile, hayi izinto ngokubanzi, kule nto phambi kokuba utyikitye nantoni na.
Uthelekiso olubanzi lwento ekufuneka uyijonge kubo bonke ababoneleli, iUthelekiso lomenzi we-ESLigubungela izahlulo eziphambili ezifanele ukuphononongwa phambi kweencoko zabathengisi.
Iingcamango ezingezizo eziQhelekileyo eziFanelwa ukusonjululwa
"Ii-ESL ziya kujongana nokuthotyelwa kwethu kweelebhile kwindawo yokuhambisa."
Abayi. Ukuthotyelwa kwelebhile yomyalelo kulawulwa yimithetho yebhodi yekhemesti karhulumente kwaye iyasebenza kwiilebhile zokukhupha amachiza - isizinda esahluke ngokupheleleyo ukusuka ngaphambili{2}}iithegi zeshelufu zokuthengisa. Ukudibanisa ezi zinto zimbini kubonakalisa impazamo ye-scoping enokuphazamisa enye iprojekthi evakalayo.
"I-ESL isusa iimpazamo zamaxabiso ngokupheleleyo."
Cinga ngento eyenzekayo xa umthengisi engena kwixabiso lentengiso elingalunganga kwinkqubo yomthombo: i-ESL ibonisa elo xabiso lingalunganga ngokuchanekileyo kwaye ngoko nangoko kuyo yonke ileyibhile kububanzi. Ii-ESL zisusa iimpazamo ezivela kwinkqubo yokutshintshwa kwethegi. Bavelisa ngokuthembekileyo nayiphi na into ethethwa yidatha ephezulu - nto leyo ethetha ukuba umgangatho wedatha uphezulu uyimfuneko, hayi into elungiswa yi-ESL. Isifaniso esiluncedo: ukutshintsha ukusuka kwiimephu zamaphepha ukuya kwiGPS akuncedi ukuba idilesi oyifakileyo ayilunganga.
Ngexesha lokubhatala:abathengisi ngamanye amaxesha babonisa uqikelelo lwe-ROI olusekwe kwi-yabasebenzi{1}}iimalike zexabiso eliphezulu okanye ezinkulu{2}}iivenkile zefomati. Uluhlu lweenyanga ze-18-36 oluvela kwiingxoxo ezininzi zoshishino lubonisa ukusasazeka okubanzi kokuthunyelwa kwangempela. Ukubona uqikelelo oluyinyani, sebenzisa iindleko zakho zabasebenzi, ixabiso lakho leveki{7}lokutshintsha umthamo, kunye nenkqubo yakho entsonkothileyo entsonkothileyo - hayi i-avareji yoshishino. Iiindleko zokusasazwa ngokwenenezahluka kakhulu ngokobungakanani bomsebenzisi kunye nejografi.
Imibuzo ebuzwa qho
- Ngaba iilebhile zeshelufu zombane ziyafuneka ukuze kuthotyelwe amaxabiso ekhemesti?
- Hayi. Ii-ESL azigunyaziswanga ngumthetho wangoku wase-US. Lukhetho lwetekhnoloji olunceda abaqhubi ukuba bahlangabezane neemfuno esele zikho zokuchaneka kwexabiso ngokuthembekileyo kuneenkqubo ezenziwa ngezandla. Inzuzo yokuthotyelwa yesakhiwo - ukususa inyathelo lomntu apho iimpazamo ezininzi zenzeka - hayi ibhokisi yokukhangela elawulayo.
- Ngaba ii-ESL zingabonisa ulwazi ngaphandle kwexabiso kwikhemesti?
- Ewe, kuxhomekeke kwiqonga lolawulo. Iisistim zangoku zixhasa amaxabiso eyunithi, oomatshini bokuthengisa, izichongi zodidi, amanqanaba amaxabiso okuthembeka, kunye nezalathi zesimo sesitokhwe. Ubunakho bufuna idata ecocekileyo yomlambo kunye noqwalaselo olufanelekileyo, kodwa ihardware ixhasa umboniso webala -loninzi kwimigca yemveliso yangoku.
- Ngowuphi umgaqo wexesha we-ROI wokuhanjiswa kwekhemesti ye-ESL?
- Amanani emizi-mveliso adla ngokuchaza iinyanga eziyi-18-36, kodwa inani elichanekileyo lomsebenzi wakho lixhomekeke kwiindleko zakho zokusebenza, ixabiso lakho leveki{2}lokutshintsha umthamo, kunye nokudityaniswa kwakho. Yakha eyakho imodeli usebenzisa ithegi yangoku{4}}iiyure zolawulo phambi kokwamkela uqikelelo lomthengisi.
- Kuthatha ixesha elingakanani ukuthunyelwa kwe-ESL yekhemesti?
- Umqhubi wendawo-eyenye kwiindidi ze-OTC ezimbini okanye ezintathu zinokusebenza kwiiveki ezimbalwa emva kokuba indibaniselwano iqinisekisiwe. Ukubekwa komgangatho {{2} ogcweleyo ngokuqhelekileyo kuthatha iinyanga ezimbini ukuya kwezintathu. Ukukhutshwa kwekhonkco kwiindawo ezininzi ziinkqubo{4}}zekota ezininzi, kunye nomsebenzi wohlanganiso omisela indlela ebalulekileyo.
- Kwenzeka ntoni kumaxabiso eshelufu ukuba inkqubo ye-ESL ayisebenzi kwi-intanethi?
- E-i-inki ebonisa i-bistable - bagcina{2}}imifanekiso ebonisiweyo yokugqibela ngaphandle kwamandla. Ukuba isixokelelwano silahlekelwa luqhagamshelwano, iilebhile ziyaqhubeka zibonisa ixabiso lokugqibela elityhalelwe kuzo. Uninzi lwamaqonga oshishino lubandakanya ukubeka iliso okwazisa abaqhubi ngokusilela kweleyibhile. Inkqubo yokuchonga kunye nokutshintsha iilebhile ezingaphumelelanga kufuneka zibe yinxalenye yalo nasiphi na isicwangciso sokusasazwa.
Isishwankathelo esinyanisekileyo
Iileyibhile zeshelufu zombane zisombulula iingxaki{0}ezichazwe kakuhle kwiivenkile zekhemesti: ukuchaneka kwamaxabiso, ixesha lentengiso, ukuvezwa kokuthotyelwa kwethegi yezandla, kunye neendleko zabasebenzi zolawulo lwethegi yeveki. Itekhnoloji ikhulile, izibonelelo zokusebenza ziyinyani, kwaye imeko yeshishini ikhuselekile - kumsebenzisi ochanekileyo.
Ikhemesti -inyani echanekileyo kukuba imeko-bume efanelekileyo yi-OTC engaphambili, hayi indawo yokuhambisa; Imilinganiselo yokuthotyelwa iphezulu kuneyokurhweba ngokubanzi; kunye nokubala kwe-ROI kwikhemesti ezimeleyo ifuna amanani athembekileyo, kungekhona imilinganiselo yoshishino. Abaqhubi abaqala ngezo zintlukwano benza izigqibo ezingcono malunga nokuba baqhubele phambili njani na.
Ukuba ukwinqanaba lovandlakanyo, elona nyathelo lilandelayo liluncedo luphicotho lweveki-zeveki ezine zethegi yangoku{1}}yabasebenzi bolawulo, ilandelwa yincoko yomthengisi esekelwe kwelo nani. Yonke enye into ilandela ukusuka apho. Ukuze ujonge nzulu ukuba njaniIzisombululo ze-ESLInokulungiselelwa ukuseta kwikhemesti yakho, iinkcukacha zifanelekile ukuphononongwa phambi kokuba umthengisi umnxeba wakho wokuqala.
