Xa uAldi Nord kunye no-Aldi Süd baqalisa ukuvavanya iilebhile zeshelufu ye-elektroniki kuzo zonke iivenkile zabo zaseJamani, abazange bakhethe umthengisi omnye baze baqhube nayo. Baqhube ubungqina obandisiweyo{1}}bo{2}}kovavanyo lwengcinga kunye neSoluM, SES-imagotag, Hanshow, kunye neXabiso ngaxeshanye - iilebhile ezahlukeneyo kwiivenkile ezahlukeneyo, imithetho yomthetho eyahlukeneyo, isitakhi sesoftware eyahlukileyo, kwishelufu enye. U-Lidl uye wahamba indlela eyahlukileyo kwaye wazibophelela kwi-SES-imagotag kwangoko. I-Kaufland, inkampani kadade kaLidl, ixhobise malunga neevenkile ezili-1,200 ezineethegi zamaxabiso edijithali kwimveliso yodwa ngaphambi kokwandisa ngakumbi.
Laa pateni - abathengisi abakhulu abavavanya abavelisi abaninzi be-ESL intloko-ukuya{2}}entloko phambi kokwenza - iye yaba yinto eqhelekileyo, hayi ngaphandle. Kwaye uluhlu olufutshane luphantse luhlale luhla kumagama amathathu afanayo. I-SES-imagotag (ngoku isebenza njengeVusionGroup) ibambe esona siseko sikhulu esifakiweyo kwihlabathi. I-SoluM, i-Samsung Electro{8}i-Mechanics spinoff, inyukele kwinani{9}}isikhundla sesibini kwihlabathi jikelele. I-Pricer, inkampani yaseSweden eyanceda ukurhweba ngetekhnoloji ye-ESL emva phayaa ngeminyaka yoo-1990, iseyeyona ndawo iphambili kwigrosari yaseYurophu.
Amaphepha athile kuwo omathathu akhangeleka ngokufanayo xa ujonga nje. Gcoba kwiimfuno zeziseko ezingundoqo, kwaye iyantlukwano iqala ukubaluleka kakhulu - ngakumbi ukuba uceba ukukhutshwa kumakhulu eendawo ngee{0}}i-inki iileyibhile zeshelufu zombanekwisikali.
Apho Inkampani nganye eneneni Ivela khona - kwaye kutheni le nto ibumba imveliso yabo
Ibali leVusionGroup aliqhelekanga kolu shishino. Inkampani yaqala njengeSES -imagotag eFransi, emva koko i-BOE Technology Group yafumana isibonda esilawulayo ngo-2019. Esi sivumelwano siqhagamshele i-SES kwiziko lokuvelisa le-BOE eChongqing, ethi ngokubhengezwa kwenkampani inomthamo wemveliso ongaphaya kwesiqingatha sezigidi zeeyunithi ze-ESL - kwaye ihlala kwi-China{5}}kaloliwe kaloliwe onqumlayo imithwalo. Namhlanje inkampani inika ingxelo ngaphezulu kwe-72 yezigidi ze-ESL eziqhagamshelwe kwiqonga layo lelifu kwiivenkile ezingaphezu kwe-15,500 XNUMX, ngokutsho kweefayile zayo zika-2023.
Ibali lemvelaphi kaSoluM livakala liphantse lazenzekela. I-Samsung Electro{1}}iMechanics inecandelo le-ESL eligcinwe yinkampani engumzali njengengelo{2}}engundoqo. Ngo-2015 yagqitywa. I-CEO uJun Sung-ho utsale iinjineli kwi-Samsung Electronics, waphinda wakha iqela malunga nesakhono sesoftware, waze waphinda wabeka iSoluM njengenguqu epheleleyo-umnikezeli ongundoqo - uyilo, ukuveliswa, ukusasazwa, kunye nokudityaniswa phantsi kophahla olunye. I-SoluM kuphela kwe{10}}ezintathu eziphezulu kumthengisi we-ESL ongumnini wemizila yayo ngokuthe ngqo, nto leyo eguqulela ekubeni bhetyebhetye kwamaxabiso kunye namaxesha okukhokela akhawulezayo. Ngo-2024, i-SoluM yayisele igqithe kwi-Pricer ngenani{13}}indawo ezimbini zehlabathi, kunye neekhontrakthi ezibandakanya umzi-mveliso wakwaVolkswagen eDresden, izibonelelo ze-SpaceX, kunye namatyathanga egrosari afana neLoblaws kunye neShopRite kuMntla Melika.
I-Pricer ayinayo inkcazo yokukhula ekhanyayo, kwaye ngokuyinxenye inqaku. Inkampani yakha izixhobo zombane zeshelufa e-Stockholm ukusukela phakathi-noo-1990 - phambi kokuba abathengisi abaninzi bazi ukuba i-ESL ithetha ukuthini. Ulwazi lwayo lweziko kwimiceli mngeni yonxibelelwano lomzimba luqhuba nzulu. Ubudlelwane babathengi kunye neScandinavian kunye neWestern Europe ivenkile yegrosari ibuyela emva kumashumi eminyaka, kwaye abo bathengisi abatshintshi kuba omnye umntu upapashe ideshibhodi yelifu entle.
Bahluke njani abavelisi beShelf ye-Electronic Shelf ePhezulu kwiProtocol
Buza nawuphi na umdibanisi weenkqubo ukuba yintoni eyahlula aba bavelisi bathathu xa besebenza, kwaye impendulo idla ngokuba ayibonisi mgangatho okanye ubungakanani belebhile. Yindlela iilebhile ezithetha ngayo kwi-backend. Yenza oku kungalunganga, kwaye ujongene nohlaziyo oluyehlisiwe, iindawo ezifileyo emva kweeshelufu zentsimbi, kunye nokukhutshwa okuhlala kwiivenkile ezingama-50.
IVusionGroup ityhale ngamandla ekusebenzisaneni okubanzi. Iqonga le-VUSION lixhasa ubunini obuphezulu-unxibelelwano lwamaxesha amaninzi kunye ne-BLE SIG Core 5.4, kunye nentsebenziswano ehlangeneyo ethatha i-Cisco{3}}i-Meraki, i-HP-i-Aruba, i-Mist (iJuniper), i-Huawei, kunye ne-Microsoft Azure. Abathengisi abasebenzisa enye yezo zithuba zothungelwano banokusebenzisa iindawo zofikelelo ze-Wi{6}Fi ezikhoyo njengeebhulorho zonxibelelwano ze-ESL, ukucutha iindleko ezinikezelweyo zeziseko ezingundoqo. Ngokusekwe kubhengezo lwemali karhulumente, i-SES ityale imali ngokuqikelelwa ngokuphindwe kane oko kwachithwa nguPricer kwi-R&D ngexesha lomjikelo wophuhliso we-VUSION 2022.
I-SoluM ithatha indlela eyahlukileyo yokwakha. Inkqubo yayo inxibelelana ngobunikazi be-2.4 GHz ngaphandle kwamacingo nge-USB dongle -indawo zofikelelo ezisekelwe - plagi i-dongle kwi-Mist AP, misela ibhulorho ye-ESL kwideshibhodi, kwaye iileyibhile zeNewton ziqala ukufumana uhlaziyo. Inkqubo ikhawuleza. Iileyibhile zeNewton ziyaziwa ngokukhawulezaimijikelo yokuhlaziya ngokunxulumene{0}nemithintelo yokubonisa iphepha, kwaye i-architecture iphatha utyhalo oluninzi ukuya kumashumi amawaka ethegi ngaphandle kolibaziseko emgceni othwaxa ezinye ii-BLE{0}}iinkqubo zokuqala.
Emva koko kukho unxibelelwano lwe-infrared ye-Pricer - eyona protocol indala isasasazwa, kwaye eyona inzima ukuyigxotha. Iinkqubo-ezisekwe kwirediyo zabelana ngokuba sesichengeni esinye: uphazamiseko lwe-RF olusuka kwishelufa yesinyithi, ii-coolers, kunye neendonga zekhonkrithi. Kwindawo yegrosari egcwele iigondolas zentsimbi kunye neekesi ezifakwe efrijini, ezi ayizomeko ezisekugqibeleni - ziqhelekile. Indlela ye-Pricer's optical sidesteps uphazamiseko lwe-RF ngokupheleleyo. Urhwebo {{7}kumgca{8}wo{9}}weemfuno zombono phakathi kwee-transmitters kunye neelebhile. Kodwa apho abanye abathengisi banika ingxelo yokungaphumeleli kohlaziyo, ukuthembeka kwePricer kungenxa yokuba abathengi babo baseYurophu bahlala.
Yintoni ekwiLeyibhile - kwaye yintoni engasemva kwayo
Bonke abavelisi abathathu bakha kwi-E Ink electrophoretic displays, ngoko ke imveliso ebonakalayo esisiseko ibonakala ifana. Umahluko uhleli kubunzulu bomgca wemveliso kunye nomphetho{1}}ubunjineli bemeko.
Uthotho lweNewton lweSoluM mhlawumbi lolona luhlu lubanzi lwemveliso kushishino. Ubukhulu ukusuka kwi-1.6 ukuya kwi-intshi ze-11.6, kunye nokwahluka kwesikhenkcisi esilinganiswe ukuya -}25℃, IP67 - inguqulelo yemizi-mveliso elinganiselweyo, imodeli enemibala emininzi esebenzisa i-E Ink Spectra, kunye ne-Newton TOUCH ene-capacitive interaction phezu komhlaba. Ubomi bebhetri bufikelela kwiminyaka eyi-10 phantsi kweemeko zokuhlaziya eziqhelekileyo (uhlaziyo olu-1–3 ngosuku), ngokweenkcazo zemveliso ye-SoluM - malunga nokuphinda kabini oko kuthenjiswa ngabantu abaninzi.
Iqhinga lehardware leVusionGroup lingqiyame ekudityanisweni kwenkqubo yendalo ngaphezulu kwelebhile-imilinganiselo yemigangatho. Iileyibhile zabo zithembekile kwaye zixhasa umbala nge-E Ink Spectra. Kodwa eyona ntsingiselo yile ihleli ecaleni kwabo: I-AI{3}}ishelufu enamandla{4}}ejonga iikhamera zokuthobela iplanogram, iireyile zevidiyo ye-AdShelf yeshelufu{5}}yemithombo yeendaba, kunye neqonga leVUSION Cloud libophelela amaxabiso, uhlalutyo, kunye nokusebenza kwideshibhodi enye. Ukuba uvavanya i-SES kuphela kwileyibhile yehardware, uyasiphosa isicwangciso. Bathengisa isiseko sevenkile yedijithali - ileyibhile yindawo yokungena.
I-Hardware ye-Price's standout feature yi-SmartFLASH - i-LED kwileyibhile nganye edanyaza iipateni zemibala ethile xa isenziwa yinkqubo yolawulo. Imeko yokusetyenziswa okusebenzayo: ukuzaliseka komyalelo we-intanethi. Umhlobo wevenkile ukhetha iiodolo ngokuhamba ngeendlela, i-SmartFLASH ilayita ileyibhile elungileyo, kwaye ixesha lokukhetha lehla kakhulu. Ngokwe-Pricer's epapashiweyo idatha yeevenkile, malunga nesiqingatha seevenkile ezisebenzisa i-SmartFLASH zibone ucutho olunokumetwa kwi{4}}{5}}yemilinganiselo yesitokhwe kuba inkqubo enye iphinda-phinda njengesilumkiso sokubuyisela isitokhwe.
Ukukhetha umthengisi oLungileyo - Kuxhomekeke kuGcino, hayi iNcwadana
Impendulo enyanisekileyo kukuba akukho namnye kwaba bathengisi bathathu ogqwesileyo kwihlabathi liphela. Ukhetho olufanelekileyo luxhomekeke kwiimeko apho akukho tafile yokuthelekisa inokuthi ibambe.
A 600-ivenkile enkulu yevenkile eqhuba iCisco Meraki kunye nokucwangcisa amaxabiso aguquguqukayo e-omnichannel? Iqonga leVUSION leVusionGroup - ilifu, iliso kwishelufu ye-AI, ukudityaniswa kweqabane lothungelwano-kunzima ukudibanisa kweso sikali.Ukusasazwa kwe-ESL yeWalmartkuzo zonke iivenkile ezingama-2,300 zase-US zibonakalise ukuba i-SES inokuphunyezwa kwinqanaba lelizwekazi.
Umthengisi ophakathi-wemakethi ugxile kwiindleko zizonke zobunini kwiminyaka elishumi? Ubunini bemveliso beSoluM bubanika amandla amaxabiso, kwaye ubomi bebhetri ye-Newton yeminyaka eli-10 buthetha ukuba akukho tshintsho luninzi kunyaka wesihlanu.Iingqwalasela zeendleko ezisebenzayoibaluleke ngaphezu kweempawu zelifu ukuba iqela lakho le-IT lingabantu abathathu.
Ikhonkco legrosari yaseYurophu enesinyithi-ishelufu enzulu kunye{1}}noxinano oluphezulu lwezakhiwo ezipholileyo? Iprothokholi ye-infrared yePricer isusa iindawo ezifileyo ze-RF ezithwaxa iinkqubo zerediyo-ezisekelwe kwezi meko. Amashumi amabini -kunye neminyaka yokucokiswa kuthetha izinto ezothusayo ezimbalwa ngosuku lokuqala.
| Umthengisi | Unxibelelwano | Amandla Angundoqo | Eyona Fit |
|---|---|---|---|
| SES-imagotag (VusionGroup) | I-BLE 5.4 / i-HF yobunikazi / i-Wi{1}}ibhulorho ye-Fi | Iqonga lelifu + intsebenziswano ye-ecosystem | Imixokelelwane yeshishini, 500+ iivenkile, amaxabiso omnichannel |
| SoluM | Ubunini 2.4 GHz nge-USB dongle | Imveliso edityanisiweyo ngokuthe nkqo, ibhetri yeminyaka eyi-10 | Ephakathi-ukuya{1}}kumatyathanga amakhulu, ixabiso{2}}lokhuliso olunovakalelo, ushishino |
| Ixabiso | Ukukhanya kwe-infrared | RF{0}}ukuthembeka kwamajoni omzimba, i-SmartFLASH LED khetha |
Igrosari exineneyo, ishelufa yentsimbi, ipholile{0}} uyilo olunzima |
Kuthekani Ngabanye Bonke?
I-SES, i-SoluM, kunye neXabiso zilawula incoko - kodwa ayizizo zonke iimakethi ze-electronic shelf label. Inqanaba elikhulayo labathengisi be-ESL ligxile kwiinyani zokusasazwa abavelisi bamashishini ngamanye amaxesha abangazihoyiyo: amatyathanga engingqi aneevenkile ezingama-20-80, abaqhubi abakwimida emincinci, kunye nabathengisi abafuna i-e{4}}imiboniso ye-inki ethembekileyo kunye nongqamaniso lwexabiso elingenazingcingo ngaphandle kokuhlawulela iqonga lelifu lehlabathi abangasoze balisebenzisa ngokupheleleyo.
Ezi phakathi{0}}zentengiso yeenkqubo zeleyibhile yeshelufa ye-elektroniki zibonelela ngezakhiwo zemodyuli - ziqala ngevenkile enye, zandise ngaphandle kokuguqulwa kwakhona. I-Hardware ivela kwikhonkco lonikezelo lwe-E Ink efanayo etyisa ezintathu ezinkulu. Isoftware ilula, imodeli yenkxaso isebenza ngakumbi-kuyo, kwaye ixabiso -kwileyibheli nganye liphantsi. Kumthengisi wegrosari wengingqi okanye umthengisi okhethekileyo oqhuba umqhubi wokuqala we-ESL, loo ndibaniselwano inokubaluleka ngaphezu kwalo naliphi na ishishini imephu yendlela. I-e{8}}iphepha kunye neteknoloji yonxibelelwano iqinisekisiwe. Umbuzo kukuba ngaba umthengisi uyasiqonda isikali sakho.
Ngaphaya kweThegi yeXabiso
Imarike ye-ESL ihamba ngokukhawuleza. Isiseko esifakelwe kwihlabathi jikelele siyanda ngaphezulu kwe-6% yeCAGR ngokoqikelelo lweshishini oluninzi, malunga nesiqingatha sotyalo-mali oluqukuqela ukuya kwi-AI{2}}amaqonga adibeneyo. Bobathathu abathengisi batyhalela kwi-AI{4}}ixabiso eliguquguqukayo eliqhutywayo, iNFC{5}unxibelelwano olusekwe kubathengi, kunye neshelufu{6}}ukwenza imali kwimidiya yokuthengisa.
I-NFC ngokukodwa iyatshintsha into enokwenziwa ngeleyibhile. Umthengi ucofa ifowuni yakhe ngokuchasene ne-NFC{1}}yeleyibhile ye-inki ekwi-e{2}} kwaye atsale idatha yesondlo, unikezelo lokuthembeka, okanye ikhonkco lephepha lemveliso ngqo - akukho app ifunekayo. Bonke abathengisi abathathu bayayixhasa i-NFC kwi-hardware yangoku, kodwa ubunzulu bokudityaniswa kwesoftware ngasemva kwempompo nganye buyahluka kakhulu.
Iziseko ezingundoqo ze-ESL nazo ziyadibana kunye neshelufu ebanzi-inkqubo yedijithali yomphetho. Abathengisi ngoku badibanisa iLCD yedijithali kunye ne{2}}ielebhile zephepha - a10.1 -intshi ezimbini-isikrini se-LCD sokubonisakwi-endcap, amawaka eethegi ze-e{0}ezincinane ze-inki ecaleni kwegondola. Iinzululwazi ngokuziphatha ngasemva kwishelufu-inkcazo yexabiso lomdaiba yinto yokuba abathengisi beqonga le-ESL bafake ngqo kwisoftware yabo.
Abathengisi abaphumelele kwisigaba esilandelayo abayi kuba ngabo baneleyibhile engcono. Iyakuba ngabo iqonga labo elenza ukuba umphetho weshelufu ube nobukrelekrele - uphendule kwimfuno, udityaniswe ne-inventri, kwaye ekwazi ukukhonza zombini imisebenzi kunye nokuthengisa kwihardware efanayo.
Imibuzo ebuzwa qho
Umbuzo: Ngowuphi umenzi weleyibhile yeshelufu yombane onesabelo esikhulu semarike?
A: I-VusionGroup (eyayifudula i-SES-imagotag) ibambe esona siseko sikhulu esihlohliweyo sehlabathi, esinemibhalo engaphezulu kwe-72 yezigidi ezisasazwe kwi-15,{3} iivenkile ngokuhambelana nefayile zayo zika-2023. I-SoluM ikwindawo yesibini kwaye ikhokela kuMntla Melika. I-Price ibambe indawo eyomeleleyo kuyo yonke igrosari yaseYurophu.
Umbuzo: Ndifanele ndibavavanye njani abathengisi be-ESL kwivenkile yam?
A: Izinto ezine ezibaluleke kakhulu: ubume bendawo yevenkile yakho (ishelufa yesinyithi kunye noxinano olupholileyo luchaphazela iRF-iinkqubo ezisekwe), isiseko se-IT esikhoyo (ukuhambelana kumthengisi wenethiwekhi), isikali esicwangcisiweyo sokukhupha (ulingo olunye vs.
Umbuzo: Ndingaxuba iilebhile zeshelufu zombane ezivela kubavelisi abohlukeneyo kwivenkile enye?
A: Ngobuchule kunokwenzeka kodwa kunqabile ukuba kucebiseke. Iileyibhile zomthengisi ngamnye zinxibelelana ngeeprothokholi zobunikazi kwaye zifuna iindawo zabo zokufikelela kunye nesoftware yolawulo. Ukuqhuba iinkqubo ezimbini ngokunxuseneyo kuphinda-phinda ubunzima beziseko ezingundoqo kunye nenkxaso engaphezulu. Uninzi lwabathengisi basemgangathweni kumvelisi omnye we-ESL ngefomathi yevenkile.
Umbuzo: Ngowuphi umgaqo wexesha we-ROI wokwenyani kwiilebhile zeshelufu zombane?
A: Uninzi lwabathengisi banika ingxelo yokubuyisela phakathi kwe-18 ukuya kwiinyanga ze-36, eziqhutywa ngokuyinhloko ngokulondolozwa kwabasebenzi kwiinguqu zexabiso kunye nokunciphisa iimpazamo zamaxabiso. Iivenkile ezinentengiso rhoqo okanye amanani aphezulu e-SKU adla ngokubuyisela utyalo-mali ngokukhawuleza. Amaxabiso anamandla kunye nengeniso yemithombo yeendaba ezisuka kwishelufu{4}}izikrini zomphetho zingalenza lifutshane ixesha elingaphaya.
