Amaxabiso e-ESL ahlala ephakamisa umbuzo ofanayo kuqala: "Yimalini ileyibhile nganye?"
Uluhlu olusisiseko lwe-2.13-intshi emnyama{2} kunye-namhlophe luluhlu ukusuka15 ukuya 80 yuankuxhomekeke kumthengisi. Ivenkile ye-20,000-SKU? Iindleko zeprojekthi zizonke zinokuwa naphi na500,000 ukuya 3 million yuan. Ukuseta isiseko esifanayo, amanani ahlukeneyo ngokwahlukileyo.
Iindleko ezibonakalayo{0}}Amatyala onokuthi uwabone ngokuthe ngqo
Iindleko zeHardware: Iileyibhile ziyiNcam nje ye-Iceberg
Ileyibhile ye-elektroniki ngokwayo yinkcitho ye-hardware engundoqo. Nazi izinto eziphambili ezichaphazela ixabiso.
Ekuqaleni,Ubungakanani bubalulekile kakhulu. Iileyibhile zisusela kwiiyunithi ezincinci ze-1.54-intshi ukuya kuthi ga kwimiboniso emikhulu ye-intshi eyi-12.2. Ngokusekwe kwiingcaphuno ezisuka ngasekupheleni konyaka ophelileyo, amancinci angama-1.54-intshi ayebaleka20 ukuya 24 yuankwi-avareji. I-2.13-intshi yeyona nto isetyenziswa kakhulu ziivenkile ezinkulu kubuninzi beeshelufa zazo-iibrendi zasekhaya bezicaphula32 ukuya 38 yuankwabo. Nje ukuba ungene kwizinto ezinkulu zokutya okutsha kunye neentengiso, ii-intshi ezi-7.5 ukuya phezulu, amaxabiso ayafikelela200+ yuannganye, ngamanye amaxesha350+kwiibrendi ezivela kumazwe angaphandle. Umphathi omnye wokuthengwa kwempahla kwikhonkco laseMpuma China ugqibe ekubeni enze iilebhile ezincinci ezingama-75%, 25% phakathi-ukuya{4}}ezinkulu. "Iibhilibhile ezinkulu zezeziqhamo kunye namacandelo e-deli{6}}abathengi banokubona amaxabiso ngokukrwaqula, kwaye umphumo ulungile ngokwenene. Iileyibhile ezincinci zanele ezinye; akukho mfuneko yokuchitha imali eyongezelelweyo."
Emva koko kukhoiteknoloji yesikriniinto. I-E-i-inki ikumgangatho ophezulu ngoku{2}}amandla aphantsi, ibonakala njengephepha, yonke loo nto. Umnyama-kwaye{5}}omhlophe unexabiso eliphantsi. Imibala emnyama -emhlophe{8}} ebomvu mhlawumbiI-20% ukuya kwi-30% ngaphezulukuxhomekeke kumthengisi. -umbala E{2}}ogcweleyo nge-inki nangona-izicatshulwa zingene ngoamaxesha amane ukuya kahlanuixabiso elimnyama-kunye{1}}nomhlophe. Ngaphandle kokuba usebenzisa imbono ye-boutique yodidi, umbala wesithathu -uninzi.
Iiprothokholi zonxibelelwano. Iinkcukacha malunga ne-2.4GHz ngokuchasene ne-Sub-}1GHz, ukungena eludongeni, isiseko sesikhululo sokhuselo-abasebenzi bobuchwephesha kufuneka bahlale kwiidemo zomthengisi. Iiprothokholi ezahlukeneyo zichaphazela ukuba zingaphi izikhululo ezisisiseko ezifunekayo, ezichaphazela iindleko.
Iindleko zesikhululo esisisiseko zikhona. Iingcaphuno ziqala ukusuka800 ukuya 3,000 yuannganye.
Izixhobo zokufakela: iileyili zeshelufu, iikliphu zeelebhile, iifreyimu ezikhuselayo, njl njl. Uhlahlo lwabiwo-mali olujikelezayoyuan ezimbini ngeleyibhile.
Iindleko zeSoftware kunye neNkqubo
Iileyibhile ngokusisiseko ziyiphepha elinqabileyo ngaphandle kwesoftware. Kukho isoftware yolawulo yoyilo lwelebhile, ukutyhala ngexabiso, ukujongwa kwesixhobo. Abanye ababoneleli bayayidibanisa, abanye bahlawulisa ngokwahlukeneyo.
Ukudityaniswa kwenkqubo-ingahamba kakubi. I-ESL idinga ukuthetha nePOS, ERP, iinkqubo zokukhuthaza. Iinkqubo zelifa ziliphupha elibi. Okunye oku kwicandelo leendleko ezifihliweyo, apho amabali okwenyani akhoyo.
Imirhumo yamafu, izinto ze-SaaS{0}}zikhona, yifake phakathi, buza umthengisi.
Iindleko zokuBekwa kunye nokuPhunyezwa
Ufakelo lwabasebenzi luqhuba malungaiyuan enye ngeleyibhile. Iindleko zoqeqesho zikhona. Eli candelo lithe ngqo kwaye akukho apho iiprojekthi zisilela khona.
Iindleko ezifihlakeleyo{0}}Apho iiProjekthi zingahambi kakuhle
Iindleko zokuSebenza eziqhubekayo
Umsantsa wobomi bebhetri.Wonke umniki-nkonzo uya kuthi "iminyaka emihlanu ukuya kwelishumi ubomi bebhetri." Abaxoki ncam, kodwa babala ngokusekelweukuhlaziya enye ukuya kwezimbini ngosuku. Inye ukuya kweyesibini! Yeyiphi ivenkile enkulu etshintsha amaxabiso kanye okanye kabini ngosuku?
Nantsi into eyenzekayo. Ukulandelela iivenkile ezinkulu ezintathu kwiminyaka emithathu{1}idatha yokwenyani, hayi uqikelelo{2}}ngamaxabiso aguqukayo, unyuso, icandelo lokutya okutsha lenza imiqondiso imini yonke, amaxabiso okuhlaziya afikelela kwisixhenxe, isibhozo, ngamanye amaxesha.ishumi elinambini lihlaziya yonke imihla. Obona bomi bebhetri?Sika amabango abo phakathi.Mhlawumbi worse.
Uninzi lweeyunithi ze-ESL zineebhetri ezidibeneyo. Xa ibhetri isifa, ibhetri ayitshintshwa.Ileyibhile iyonke iyatshintshwa.Laa 30-ileyibhile yeyuan iba lixabiso eliqhubekayo, hayi ukuthenga kanye. Ababoneleli bayayithiya xa oku kuvela.
Ilahleko kunye nomonakalo.Iileyibhile zichithwa ngabathengi. Iinqwelo zokuthenga zababetha. Amakhwenkwe amasheya awonakalise ngexesha lokusetha kabusha ishelufu. Ubusela buyenzeka-musa ukubuza ukuba kutheni nabani na enokuba ithegi yexabiso lombane, kodwa iyenzeka.
Ivenkile yaseTshayina yevenkile kunye noMbutho weFranchise{0}kusenokwenzeka ukuba ngo-2023, mhlawumbi emva kwexesha lika-2022-ibethelele umndilili welahleko yonyaka kumyinge2%. Ngama-20,000 eelebhile kwi-yuan engama-30 nganye, yiloo nto12,000 yuan ngonyakanje endaweni. Qho ngonyaka. Ngonaphakade.
Enye ivenkile yayine-4% izinga lokulahlekelwakunyaka wayo wokuqala kuba uyilo lweshelufu ludale indawo ephezulu-yepinki yetrafikhi kanye apho iilebhile zobisi bezikhona. Izinto ezincinci ezinje{2}akukho mntu ulumkisa ngazo.
Umthengisi Tshixa{0}}kuMngcipheko
Lo mba awufumani ngqalelo ngokwaneleyo.
Akukho migangatho yoshishino. Unothi.Wonke umniki-nkonzo uneeprothokholi zobunikazi, isoftware yobunini, yonke into eyimfihlo. Khetha uMboneleli A, kwaye ngumtshato kuMboneleli A. Ngaba uyafuna ukutshintshela kuMboneleli B kwiminyaka emithathu kamva ngenxa yokuba banamaxabiso angcono? Sivuyisana nawe, iilebhile ezikhoyo ezingama-20,000 ngoku ziyinkunkuma ye-elektroniki. Gqibezela ukwakhiwa kwakhona kwenkqubo.
Enye ikhonkco yengingqi yazama ukutshintsha ababoneleli emva kwengxabano ngamaxesha okuphendula kwenkonzo. Isicatshulwa sokufuduka sasiphantse safana nokuqala ngokutsha. Bagqibela ngokuhlala nomboneleli wokuqala, owathi{2}}ummangaliso{3}} ngequbuliso waphelelwa ngamandla ekuphenduleni kwiinkxalabo zabo.
Yintoni enokwenziwa ngako?Thetha amalungelo okuthunyelwa kwedatha kwangaphambili.Fumana amaxwebhu ojongano kwikhontrakthi. Buza malunga nokuvuleka kwe-API. Okona kubaluleke kakhulu, kuvavanya ukuba ngaba inkampani iya kuba khona kwiminyaka emihlanu. Uninzi lwababoneleli be-ESL abancinci batshisa ngemali yeVC ngaphandle kwendlela eya kwinzuzo. Ukuba bangena ngaphantsi, i-hardware iyinkedama.
Umngcipheko wokuSebenza kweTekhnoloji
Iteknoloji isahamba ngokukhawuleza. Izikrini zemibala ziya zincinci. Ikhamera-esekwe kwindawo ephumayo. Ilanga{4}iyunithi ezisebenza ngamandla ziyavela. Ukudityaniswa kwe-NFC. Nantoni na ethengiweyo namhlanje iya kujongeka inexesha layoiminyaka emithathu ukuya kwemihlanu.
Akukho zisombululo ezinkulu apha. Uyilo lwemodyuli luyanceda ukuba lukhona. Ukuqeshisa kugqithisela umngcipheko kubaniki-nkonzo. Ubukhulu becala le yindawo eguqukayo ngokukhawuleza kwaye ucwangciso ngokufanelekileyo luyimfuneko.
Iindleko zokuSilela kweProjekthi
Nali ibali lentlekele.
Ikhonkco kwivenkile enkulu yommandla, malungaIivenkile ezingama-40, ndagqiba kwelokuba ndingene-konke kwi-ESL. Umthengisi omkhulu, udumo oluhle, kubonakala ngathi lukhetho olukhuselekileyo. Bathengiselwe zonke iivenkile ezingama-40 ngaxeshanye kwisithuba seenyanga ezintathu.
Iingxaki zaqala ngoko nangoko. Isicwangciso sothungelwano senziwe kwizicwangciso zomgangatho, hayi uphononongo lwendawo yokwenene. Kwavela ukuba iivenkile zabo ezindala zineshelufu yesinyithi eyenza iindawo ezifileyo izikhululo ezisisiseko zingenako ukungena. MalungaI-15% yeeleyibhilekwezo venkile nje... ayizange ihlaziye ngokuthembekileyo.
Ukudityaniswa ne-POS yelifa labo yayiliphupha elibi. Inkqubo ye-POS yayineminyaka elishumi elinesihlanu ubudala, isebenza kwinto enokuchazwa kuphela njenge tape yedijithali. Lonke utyhalo lwexabiso lwalune3% izinga lempazamo. Hayi 0.3% -3%. Imbi kuneeleyibhile zephepha.
Abasebenzi bevenkile babeyithiyile. Uqeqesho yayiziyure ezimbini zePowerPoint. Akukho mntu wayeyiqonda into emayenziwe xa iilebhile zibonisa amaxabiso angalunganga. Impendulo engagqibekanga yaba "beka nje ileyibhile yephepha phezu kwayo," eyoyisa yonke injongo.
Kwiinyanga ezintandathu, ngokuthe cwaka baqala ukususa iileyibhile kwiivenkile zabo{0}eziqhuba kakubi. Iprojekthi ayizange irhoxiswe ngokusemthethweni{2}}iyekile ukwanda. Imo yokugqibela eyaziwayo: malunga nesiqingatha seelebhile zisaphakama, esinye isiqingatha sikwiibhokisi ezikumagumbi angasemva.
Utyalo-mali lulonke: kwenye indawo emantlaIzigidi ezi-3 zeeyuan. Iyonke bhala{1}cima: mhlawumbi2 yezigidiyaloo nto.
Sifunda ntoni?Pilot kuqala. Soloko ulinge kuqala.
Ngaba i-ESL ifanelekile ngokwenene?
Eli candelo liza phambi kweemodeli zokuthenga kuba yinto wonke umntu afuna ukuyazi.
Ugcino onokuthi ulubale
Ukwehliswa kweendleko zabasebenziiyinyani kwaye inomlinganiselo. Ngeelebhile zephepha, utshintsho lwexabiso ngalinye lithetha ukuprinta, ukusika, ukuhamba ukuya kwi-shelf, ukufumana imveliso, ukubuyisela ileyibhile. Umqeshwa onobuchule unokutshintsha malunga120 ngeyurephantsi kweemeko ezifanelekileyo{{0}ezifana ne-80 ukuya kuma-90 ngokwenyani, ngakumbi kwiivenkile ezixineneyo.
Ivenkile enkulu ene-20,000 SKUs, kucingwa ukuba i-10% itshintsha ixabiso ngeveki, ngama-2,000 labels, afuna iiyure ezilishumi elinesithandathu ukuya kwishumi elinesixhenxe lomsebenzi. Nge 25 yuan ngeyure, yi 400 yuan ngeveki, ngaphezulu20,000 yuan ngonyaka. Ukunikwa kwamaxabiso rhoqo kuthetha ukonga ngakumbi. Le mathematika iqinile.
Ukwehliswa kwempazamo yexabisoizinto ezibaluleke ngaphezu kokuba abantu becinga. Ngexesha lelebhile yephepha, ukungafani phakathi kwexabiso leshelufu kunye nexabiso lokuphuma kwenzeka rhoqo. Izikhalazo zabathengi, ukubuyiselwa imali, izohlwayo zokulawula kwiimeko ezinzima. Olunye uphando lokuthengisa{3}}uNielsen okanye mhlawumbi uMcKinsey{4}ubeke amaxabiso eempazamo kwivenkile enkulu malunga3%. I-ESL ifumana oku ngezantsi0.1%. Olona gcino luxhomekeke kwimpazamo{1}}yeendleko zokuphatha, kodwa yimali yokwenyani.
Amaxabiso anamandlayeyona inkulu, kodwa ikwayeyona inzima ukuyibala kuba ixhomekeke ngokupheleleyo ekubeni isakhono sisetyenziswa na. UYonghui kuxelwe ukuba uqhube umqhubi{1}}amanani achanekileyo angaqinisekanga{2}}kodwa kucingelwa ukuba basika inkunkuma entsha kakhulu ngexabiso eliguqukayo lezinto ezikufutshane{3}}zokuphelelwa lixesha, into efana nale30-40% ukunciphisa. Iteknoloji yenza oku; ukuba ixabiso lifakiwe kuxhomekeke kubuchwephesha beqela lamaxabiso.
IiNzuzo zeFuzzier
Izibane zokuchola ze-LED, ukudityaniswa kwezinto, amava kubathengi, "inguqu yedijithali"-ezi nzuzo zikhona, kodwa ukubeka amanani kuzo kunzima. Abathengisi baya kubonisa izibalo ezinomdla. Zithabathe kunye nokhozo lwetyuwa.
Ubalo lweXesha lokuBuyiswa koTyalo-mali
Imodeli eyenziwe lula yevenkile{0}}ephakathi ene-20,000 SKUs:
Utyalo-mali lulonke:malunga nesigidi se-yuan
Iindleko zokusebenza zonyaka:110,000-120,000 yuan
Iinzuzo zonyaka ezinokulinganiswa:malunga nama-200,000 yuan
Imbuyekezo yonyaka yonke80,000 yuan, ixesha lokuhlawula ngokumalungaIminyaka eyi-12. Yongeza kwizinto eziluncedo kwaye mhlawumbi yiminyaka esixhenxe okanye esibhozo.
Ngeliphandle, eli xesha lokubuyisela alifutshane. Amashishini amakhonkco anemilinganiselo enza ngcono. Iivenkile ezizimeleyo kufuneka zicinge ngononophelo.
Life Cycle Cost Perspective
Uhlalutyo lwe-NPV kunye nesaphulelo sokuhamba kwemali kwixesha elizayo zizinto eziqhelekileyo. Imali kunyaka wesihlanu ayixabisanga mali namhlanje, kwaye -uqikelelo lweminyaka elishumi kufuneka luchaze umjikelo wokutshintsha ibhetri, ukuvuselelwa kobuchwephesha, kunye nokungaqiniseki ngokubanzi kwentengiso. Amaqela ezezimali aya kuyazi into emayenziwe ngale nto.
Ukuthelekiswa kweeMpahla neeModeli zezeMali
Ukuthenga ixesha-kanye:Hlawula kwangaphambili, uphathe yonke into, elona xabiso liphantsi-zexesha elide, kodwa ukuhamba kwemali eninzi kunye nomngcipheko wokuphelelwa lixesha ugciniwe.
Imali yokuqeshisa:Iintlawulo ezisasaziweyo kwiminyaka emithathu ukuya kwemihlanu, irhafu{0} exhuzulwa irenti, kodwa ixabiso lilonke linokuba ngama-20% ngaphezulu. Ukuqonda ukuba ngubani umnini wesixhobo ekupheleni kokuqeshisa kubalulekile.
Imodeli yeRaaS:Ubhaliso lwenyanga, yonke into ibandakanyiwe, phantse akukho xabiso langaphambili. Okona kuxabisa kakhulu kwiminyaka emihlanu{1}}mhlawumbi ngama-50% ngaphezulu kokuthenga ngokuthe ngqo. Kodwa ilungele ukuvavanya amanzi.
Kukho iindlela ezidibeneyo. Iinkxaso-mali zikarhulumente zikhona kwezinye iingingqi. Iinzuzo zerhafu yokuhla zikhoyo. Amaqela ezezimali kufuneka athathe inxaxheba kwiinkcukacha.
Ixabiso leMarike lokwenyani
Ngomgangatho womboneleli:Iimpawu zamazwe ngamazwe ezifana neSES-imagotag kunye neprimiyamu yentlawulo yoMthengi{1}}amashumi amathandathu ukuya kumashumi asixhenxe yuaniilebhile 2.13-intshi. Iinkokeli zasekhaya ezinje ngeHanshow kunye neZkong zikwindawoamashumi amathathu{0}intouluhlu. Iimpawu ezincinci zityhala ezantsi ukuyaishumi elinesixhenxe okanye elinesibhozo yuankodwa umgangatho uyahluka.
Izaphulelo zevolumu:I-15% isaphulelo kwiiyunithi ze-10,000, i-25% okanye ngaphezulu ngaphezu kwe-50,000. Amashishini amakhonkco anempembelelo.
Amaxabiso asehla:Malunga ne-10% ngonyaka kule minyaka mihlanu idlulileyo. Ayingxamisekanga? Ukulinda kunokuhlawula. Kodwa musa ukulinda ngonaphakade.
Iingcamango Zokugqibela
Qala ngevenkile enye okanye ezimbini ezimele.Ziqhube iinyanga ezintathu ukuya kwezintandathu. Qokelela idatha yokwenyani. Inyani ihlala ijongeka yahlukile kuqikelelo.
Kwizibhambathiso: musa ukulungisa nje ixabiso leleyibhile. Umlinganiselo wesikhululo esisisiseko, imigaqo yelayisensi yesoftware, amaxesha okuphendula inkonzo, amaxabiso asecaleni, amagatya okuphuma{1}}yonke le miba.Ukulwela amaxabiso anemigangatho, ukhuseleko lwamaxabiso, kunye nokuphatheka kwedatha.
Ixesha lokuhlawula lotyalo-mali lwangoku lwe-ESL likwicala elide. Kwiivenkile ezininzi ezizimeleyo, isenokungabi "ixabiso" isivumelwano kweli nqanaba. Kodwa kumashishini amatyathanga anamaxabiso aguqukayo, lawo aqhubela phambili athengisa i-omnichannel, okanye lawo ajongene noxinzelelo olukhulu lweendleko zabasebenzi, luselufanele uphononongo olunzulu.
